Contrast that with Harley-Davidson who is notorious for "nickel and diming" and charging outrageous amounts for otherwise regular products. I can just go to their website, download a file to a USB flash drive, plug the flash drive into my motorcycle, and it'll update everything -- including the GPS navigation system and maps.
It just seems backwards to me. I probably wouldn't pay anything for map updates for the car (and I don't for my truck, either), although I might if they were cheap enough. OTOH, I absolutely would pay for updates for the motorcycle but even H-D doesn't charge for 'em.
As long as navigation is available for free on everyone's mobile phones, I'm not sure how automobile companies expect to make much money from map updates.
Modern Harleys, however, have a lot of electronics available, if you want to take advantage of them. I've got a touch-screen unit that includes GPS (including turn-by-turn navigation), SiriusXM satellite radio, Bluetooth (for phone calls or playing the music on my iPhone through the bike's very well-equipped "Infotainment" system), a USB port (for updates and playing MP3s), a security system, a garage door opener, and so on. Other models might have CD players, CB radios, etc. The lower end/cheaper models typically don't have much more than a speedometer. Some of these are, easily, $50,000 bikes, though.
The software updates are dead simple, too. Download a file to a USB stick, plug it in, turn the ignition to accessory, and... wait. It shows the progress/status on the screen and takes maybe 10 minutes from start to finish. Someone like me (more "tech-y") usually gets the USB flash drive set up when an update comes out and then we all just pass it around when we get together for a ride or something. Others don't care and don't bother ever updating.
Even the "grumpy old-timey bikers" like their tunes. :-)
I’m not paying a few hundred euro per year to update them. Even if I did they probably wouldn’t be as good as Google or OSM, as currently the maps only have major roads and cities.
It would be cheaper and more effective to buy a replacement Android head unit.
You can even edit OSM on your phone (e.g. with Vespucci), so you could drive along a road, think "this is totally wrong on OSM", pull over, get out your phone and correct it.
The "new" maps were out of date - road alterations which had happened 2 years previously in my home town weren't on there yet. We found various other places on our trip where it seemed the road layout had changed since the maps came out, too.
Maybe I did something wrong somehow but it wasn't a very good advert for paying for maps. I've never used OSM on a drive but it's very good for walking in my local area as it has pretty much every footpath/cycle path (unlike Google Maps, which is very road-based), so I'll try it next time.
As for that older TomTom, I replaced it with a newer model because the battery life had gone right down and the touchscreen was failing, but the new model touchscreen is also very unresponsive, it already needed constant charging even when it was brand new, and the interface and directions aren't as clear as the decade-old model. I won't buy TomTom again.
You do not sell to consumers, but B2B. There are 2 maps on the market you can actually license: TomTom and Here. If you want a map, that is where you have to go.
I have just driven the length of West Africa from Morocco to South Africa[1] using Open Street Maps loaded onto a $50 Garmin GPS[2]. The accuracy and completeness of the maps is nothing short of staggering. The tiniest town in Burkina Faso, Gabon or the DRC has every single road, walking track and intersection, perfectly mapped. It's the same for all the countries.
On the entire 40,000 miles I can count on one hand the number of times the OSM map did not perfectly reflect the real world. It happened so infrequently it was always cause for celebration when it did.
[1]http://theroadchoseme.com
[2] http://garmin.openstreetmap.nl/