This difference is deeper than business models. Compare Google's Hands Free with Apple Pay for example: the same business model (collecting interchange fees) but Apple's approach preserves user's privacy at the cost of some convenience, while Google's is arguably more convenient but informs both Google and the merchant as soon as you enter into the store.
Having worked there for a time, in my opinion privacy is deeply ingrained in the company culture. Much easier solutions are avoided if they sacrifice the customer's privacy. Further, it seems many of the decisions are made to minimize the amount of information required at each step to the absolute essentials. These concerns permeate internal technical discussions -- it is not just marketing materials.
They also have pretty extensive privacy materials on their website [2, 3]. While that may not be useful to the HN crowd, hopefully it makes privacy more accessible to some segment of their customers who actually read it.
References: [1] PDF warning: https://arxiv.org/pdf/1703.02874.pdf [2] https://www.apple.com/privacy/approach-to-privacy/ [3] https://support.apple.com/en-us/HT202303
they didn't offer this option I had to suggest it but basically I'll have to reformat the drive before taking it in for service.
I've managed to get this concept across to authorised repairers who don't speak english (and I don't speak Thai).
FileVault 2 encrypts your entire boot volume, so there's no separate encryption of your home folder going on. If you give someone any of the passwords that unlock the boot volume, they could get all of the data off it (by using target disk mode or booting to single user mode, etc.)
Having said that, prior to my recent visit (failing mbp fan) my trips had always been for failing/failed discrete graphics (about 5 trips on 2 different generations of 17" mbp) so a reinstall is inevitable because making macOS work properly after a mainboard replacemnt is more work than reinstalling from scratch
- Boot into single user mode...
# mount -uw /
# rm /var/db/.AppleSetupDone
# reboot
Reboot the machine and it walks you through a re-run of setting up the OS X set up assistant, which allows creation of an admin account.
Can't wait until they build this into the auto-correction...
You need to change it now.
Doing it on-device has other advantages besides privacy (e.g. it works without an Internet connection).
> Apple's directions aren't as good as they could be because Maps randomly segments trips and masks its users identity.
Could you explain that? I didn't really understand what you mean by segmenting the trips and why that should masks the user identity.
> Apple's App Store revenues are lower because they limit how apps can identify users.
You're comparing them to Google here. One could ask why apps can identify their users at all?
A trip from your house to the sex doll shop
vs.
A trip from your house to the busy thoroughfare a mile away + trip from busy thoroughfare to the next town over + trip from next town to sex doll shop
Google is the hugest ad network based on gobbling all privacy from everywhere while Apple is an overpriced hardware seller, of course it will do better on privacy than google. But this does not make apple a privacy oriented company.
Having been a *nix admin for a hair under 20 years, I prefer only Free & OpenBSD to macOS.
To me, it’s: “a company whose profit incentives are aligned with their user’s privacy.”
You can go on and on about whether they’re “truly” privacy-oriented but to me that’s a meaningless distinction; a company’s profit incentives are the very definition of what they’re “oriented” towards.
It's overpriced if you could make more revenue by lowering the price.
I think this is less about privacy and more about control. Only Apple apps are allowed to track Apple users.
Can Apple phones only call or text other Apple phones? Where is the 'buddy list'/graph/contact database that can't be easily ported to another social network?
Being super pedantic, Apple doesn't care about anything, just like a company can't care... but I think it's safe to say that it's not last on the list of things they prioritize.
Except the human cost and resulting PR nightmare if a terrorist attack happened that they could have in principle prevented (e.g. if the terrorist had collaborators, and information on the phone helped find them).
> I don't think this was a particularly difficult thing to do.
Very easy to say when you're not the one responsible for that $800bn company ... if you're a decent human being, you're probably not worried about your own wealth in that situation, but the livelihoods of all your employees and other entities that rely on you. Every decision carries weight. The value of your company is not always empowering; the higher its value, the larger the consequences if you're wrong.
Apple is not made of decent human beings and do not care for employees that much. Just look at how their devices are manufactured.
Apple cares about profits and money, just look at their tax evasion schemes and how they store their cash overseas waiting for a tax break to bring it back to the US.
This just isn’t true. Most people are decent human beings. Employees of Apple are no different. Don’t box them in as “the other.” They’re just people.
> Just look at how their devices are manufactured.
This is a valid criticism. Also an industry wide problem. Apple is very transparent with problems in their supply chain, even when it reflects badly on them. This is a problem we have to confront, but it’s far larger than Apple alone.
> tax evasion
There’s a difference between tax evasion and tax avoidance. It’s not good practice for a company to pay more tax than they need to. The appropriate remedy to this is legislation.
> Sorry if I bust your little bubble of joy
You didn’t, so it’s okay :)
This doesn't reflect well on anyone involved, but it is pretty much the way things are.
Apple does, in fact, do better than most of the rest on (for want of a better term) progressive issues like this. They were leaders on environmental issues and is willing to fight with shareholders over them[1] (ditto accessibility, presumably as an example of other efforts not directly-ROI impacting).
Manufacturing is tough to change. Even with Apple-style money, creating the sort of hub of interlocking businesses that are needed to fuel large-scale manufacturing businesses takes decades and some secret-sauce we don't understand - Shenzhen wasn't built overnight. And if Apple did somehow build a shiny new manufacturing hub somewhere in Kansas, the products it built would be likely be substantially more expensive.
That said, Apple is building a US factory. See what happens. It might not change anything. Perhaps you believe they should put more money in to the effort. But assuming they aren't doing anything is incorrect.
[1] http://www.businessinsider.com/tim-cook-versus-a-conservativ...
[0] "Apple had asked the F.B.I. to issue its application for the tool under seal. But the government made it public, prompting Mr. Cook to go into bunker mode to draft a response" : https://www.nytimes.com/2016/02/19/technology/how-tim-cook-b...
[1] : https://www.bloomberg.com/news/features/2016-03-20/the-behin...
Also the PR boost from this is far from free. Aside from the huge cost of engineering all this security into the system, to the point of delaying major new features by years in order to get the security architecture into place, its also costing them a chunk of the Chinese market. The Chinese government is absolutely not happy with this sort of consumer privacy stance and has been cracking down on security services and features on the iOS platform. They’ve banned VPN software and features, banned communications apps, even screwing with Apple by barring the iTunes media business, and stalling Apple Pay.
Going up against the US government arguably does Apple no harm, but setting themselves directly at odds with core Chinese government political goals such as pervasive monitoring and censorship of all forms of communications is going to be a real battle.
If they just wanted a marketing advantage, they’d just build in some anti add-tracking features and be done. Security and privacy is so appallingly bad on Android even a perfunctory effort there would put them miles ahead at little cost. The extreme lengths they’re going to goes way beyond anything remotely necessary for a marketing advantage.
Finally, Apples stance on accessibility shows just how serious they are about serving their users. The cost of their accessibility efforts must be dramatically higher than any possible financial or marketing benefit and they’ve been doing it for decades across platforms to little or no fanfare.
Also I don't see a direct relation between their accessibility efforts and efforts on privacy. That way, we can link anything with anything else.
The link with accessibility is just evidence that when Apple says they do something to benefit their users because it’s their right thing to do and not for financial gain, that they have history on that to back them up.
They were probably just defending their business model, as a hardware seller the minute it is known worldwide that the US government has a backdoor in their flagship device, apple is over.
I've never used an iPhone, but I'm glad Apple put their foot down. The government is a terrible custodian of slippery slopes, don't give them any more.
The fact that they market privacy and security is a good thing if you care about those things. Previously you were just relying on their business model being different from Google's or Microsoft's, but now they're on the record (repeatedly) which also sets them up for a PR crisis if they back down from those positions.
There are plenty of Apple haters that would jump at the opportunity.
[1] https://9to5mac.com/2016/03/17/opinion-apple-pr-allegations/
Try using the official apple statement[1] next time which clearly states that it was a targeted attack and not a breach leading to a full leak.
Of course it was a privacy issue (iphone automatically uploading pictures online) and a weak security design (no 2FA, no email warning of access from an unknown IP, no browser authentication, etc.). There is stronger security on accessing your humble bundle game library.
Also there was a serious icloud vulnerability allowing for bruteforce attack and bypassing account lockout restrictions and secondary authentication[2][3], that it was not used for the fappening does not make it less real.
[1]: https://www.apple.com/newsroom/2014/09/02Apple-Media-Advisor...
[2]: https://github.com/Pr0x13/iDict
[3]:http://securityaffairs.co/wordpress/31749/hacking/idict-hack...
Not sure where this idea came from, but this is so far from the truth it isn't even funny.
1) Focus on encryption everywhere.
2) Privacy controls built into iOS way sooner than Android ever had.
3) Fought (and won) against the FBI demanding a universal backdoor.
4) Developed on-device machine learning tech, even if it isn't as powerful as the collective, it protects users privacy.
5) Fully detailed white papers around iMessage security and encryption.
... and the list goes on. Saying things like that first sentence is just gross negligence to discussing and reporting on facts here on HN.
2) anybody will look good compared to the worst offender
3) because it threatened their business model and profit (also see this[1])
4) I don't get how this protects privacy, not destroying something is only protection in mafia's lingo.
and the debunking list goes on too.
The idea that Apple does not care about user privacy come from the fact that apple does not care user privacy (also US laws such as patriot act and edward snowden revelations). The just like to keep it in their own hands because apple wants to keep control and customers locked in due to being a hardware seller.
[1]: https://www.bloomberg.com/news/features/2016-03-20/the-behin...
Apple doesn't need to collect anything at all for privacy to be a concern. The iPhone stores as much of your information as any other phone by another maker. Which is why Apple's devices are notable for privacy-minded folks, since their hardware and software make it much more difficult to crack into the device than with other phones.
There is nothing "magical", as you say, about how Apple does this. The difference is that, for whatever reason, they do in fact seem to care more about privacy than other companies. Whether that is driven by market sentiment or not does not change this fact.
Not collecting data in the first place is a pretty big part of respecting user privacy.
Numerous parts of the iCloud-related tech stack in iOS/macOS devices do peer-to-peer syncing between account-linked devices specifically so that data isn't sent to Apple servers. That isn't something you just do by chance and then capitalise on later.
> many of the things they have done have been weak, easily exploitable, or hacked
[citation needed]
What specific things are you referring to?
It's not just skin-deep.