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Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by georgewfraser on Sunday August 03, 2014 @09:06PM (#8129775)
Hepatitis C is a nasty disease that primarily affects people on the fringe of society. Many of these people don't have money, they don't have insurance, they often aren't good at sticking to complex drug regimens. And yet a bunch of pharma companies put in big money to develop a cure - not a treatment that makes it manageable, a cure. These drugs are a bargain and we should all be amazed and thrilled that this has happened.
Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by carbocation on Monday August 04, 2014 @12:28AM (#8130331)
I'm a doctor. The running theme up until a couple years ago among my colleagues was that, if forced to choose HIV or hepatitis C, we'd choose HIV (because there is effective suppressive therapy). With modern HCV therapeutics for genotype 1a, and, in particular, thanks to the non-interferon therapy widely expected to be approved this fall, I would say that there has been a dramatic reversal of views on that topic.

Hepatitis C is a slow death sentence, and these drugs, based on studies to date, appear to be life saving.

Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by matt_morgan on Monday August 04, 2014 @08:01AM (#8131311)
> Hepatitis C is a slow death sentence

I don't understand that statement. I had Hep C and it was cured with interferon/ribavirin. It was a nasty treatment and I guess there are people who don't complete it, hence (probably) its reputation for uncertain effectiveness.

I absolutely would have preferred this new treatment, but if you had been able to tell me five years ago that I could take interferon & ribavirin now, or wait five years for a better treatment, I still would have completed the interferon/ribavirin treatment.

Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by carbocation on Monday August 04, 2014 @09:28AM (#8131614)
The cure rate for interferon/ribavirin is ~40%, whereas the cure rate for the new therapies is 97%+, even for those who have failed interferon/ribavirin.
Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by liverman on Monday August 04, 2014 @03:01AM (#8130669)
I have a liver disease that hasn't been diagnosed yet, doctors have not been able to pin it down, (seems similar to Wilsons disease) but it is a chronic liver disease. Is there any chance this medicine could help cure it? Up till now the only course of action has really been to just try to avoid further damage and wait for cirrhosis, which doesn't sound particularly fun :(

Sorry if this is a little like a stranger at a party asking about how to get rid of their warts :p

Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by pja on Monday August 04, 2014 @04:17AM (#8130787)
Sofosbuvir (Solvadi is the brand name of the pill) acts by inhibiting the viral RNA polymerase enzyme used by the Hep C virus, so unless your liver disease has a viral cause where the virus relies on an affected RNA polymerase this drug probably isn't going to help.
Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by Mz on Monday August 04, 2014 @01:40PM (#8132997)
There is probably a great deal more you can do than that, even without a diagnosis. A proper diagnosis would empower you to do yet more, even if doctors don't have the answers. You can do a lot to reduce the current load on your liver, to support the liver nutritionally, etc. That would improve your quality of life and extend your window for finding real solutions.
Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by jandrewrogers on Monday August 04, 2014 @12:10AM (#8130283)
I know someone who was part of a trial for an early (but highly unpleasant) Hepatitis C cure that was administered more than a decade ago. It was effective and he is still free of the disease today. He was on welfare at the time.

Many people forget how difficult it is to produce a good, generalizable cure to any disease. It requires billions of dollars with a lot of dead ends. Occasionally it pans out. No one wants to spend the money for research that may never produce anything of value but they want the product of persistent and very expensive R&D for next to nothing.

One of the biggest government investors in unpopular diseases is the US military, largely because they have a lot of veterans with them due to blood transfusions, environmental exposure, etc in the backwaters of the world. Organizations like the US Army are willing to put money toward relatively common diseases like multiple sclerosis, because it impacts their people, that the government at large is uninterested in because it is not politically sexy.

Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by ArtDev on Monday August 04, 2014 @01:44PM (#8133025)
And yet, they spend much more on marketing gimmicks than actual research and development.

(Big Pharma Spends More On Advertising Than Research And Development, Study Finds --- http://www.sciencedaily.com/releases/2008/01/080105140107.ht...)

Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by com2kid on Monday August 04, 2014 @02:24PM (#8133247)
I've talked to multiple people who did not know that we've had HepC cures for around a decade now.

I can sort of understand why marketing exists. Many people (most?) do not see their doctor on a regular basis, and even if they do, they might not bring up some chronic issue that they've learned to "live with".

For people who do not see their doctor (or who do not have a good relationship with their doctor, or who have a poorly informed doctor) marketing from pharmaceutical companies may very well be the only way that they learn a cure or treatment exists for a problem that they have!

Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by Fuxy on Monday August 04, 2014 @05:41AM (#8130961)
And this is why most companies would rather treat a disease then cure it.

It has been so long since a disease has been cured that the current american system isn't designed to handle it.

I have to say the European state sponsored medicare looks way superior from this point of view.

They are not worried about the high upfront cost since every citizen is paying taxes for that.

Plus they can drive prices down since if the government buys from you you make a lot of money if it doesn't you have to sell it a lot cheaper for regular people to buy it with their own money.

It's not perfect it's open to manipulation however it's better that anything a dynamic corporate sector could offer.

Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by Brakenshire on Monday August 04, 2014 @06:17AM (#8131012)
> They are not worried about the high upfront cost since every citizen is paying taxes for that.

Not only that, but that they can look very clearly at cost vs benefit. With a citizen, who is unlikely to move anywhere else, you can look at lifetime care costs and reduced earning ability (at least in the average case), and say outright that it is sensible to pay $100,000 to save many times that on a lifetime of ineffective care and reduced potential. You can also look at the public health impacts - treating one patient might reduce the risk of wider infection in society, which can also be placed in the cost-benefit analysis.

This is more difficult with American states (because people move between them much more- the payment comes from one state, but the benefit is spread out), and more difficult for insurers (because they are subject to much greater short term pressures, and can't look at wider benefits).

From the article:

“If it is cost-effective from a societal standpoint, it is not necessarily going to be cost-effective from a health plan standpoint,” said Dan Mendelson, chief executive of Avalere Health, a health care consulting company.

Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by rgoddard on Monday August 04, 2014 @09:59AM (#8131718)
In the US one way to help mitigate this problem is to start shifting some of the risk from the insurance plans on to the provider networks. As mentioned people can change insurance plans frequently so investing in their health can be difficult. While they change plans frequently, the providers they see would be slower change. There are times when a change in plans will cause in change in PCPs. But that should still be less frequent then the change in insurance.

But we would need to reward provider networks for keeping people healthy, not just treating them when sick.

Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by rbanffy on Monday August 04, 2014 @10:05AM (#8131755)
> This is more difficult with American states (because people move between them much more- the payment comes from one state, but the benefit is spread out)

Simple: make it federal. Scale it up until you get controlled borders.

Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by ArtDev on Monday August 04, 2014 @01:39PM (#8132985)
Are you suggesting America join the rest of the first world? Socialist! (shakes wrinkled fist)
Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by wernercd on Monday August 04, 2014 @12:53PM (#8132694)
Because the American Federal System handles health care AND borders so well. rolls eyes

As a healthy Veteran, I can say I'm glad I haven't had to dip into my benefits...

Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by rbanffy on Monday August 04, 2014 @04:45PM (#8133915)
> rolls eyes

Instead of rolling your eyes, work on a solution ;-)

Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by andygates on Monday August 04, 2014 @09:58AM (#8131716)
"rather treat than cure" is falsified by the fact that if you have a cure, you corner the market, raking in cash and hurting your competitors' mere treatments.

..and that pharamceutical companies aren't run by complete monsters.

Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by ArtDev on Monday August 04, 2014 @01:36PM (#8132974)
It is more profitable. That is why relatively little R&D money goes into finding cures or creating new type of antibiotics.

Pharmaceutical companies have a long history of despicable behavior.

"Pfizer Bribed Nigerian Officials in Fatal Drug Trial, Ex-Employee Claims" (http://www.cbsnews.com/news/pfizer-bribed-nigerian-officials...)

Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by mikeash on Monday August 04, 2014 @01:50PM (#8133058)
I think your first point is much stronger. People organized into large groups can behave in completely monstrous ways even if none of the individuals are monsters. It just takes widespread application of "just doing my job". The individuals often don't even realize what they're helping to perform.
Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by true_religion on Monday August 04, 2014 @07:15AM (#8131172)
What diseases have been 'cured', in a way that you can strictly say the cure targetted the disease rather than just treated the symtoms and waited for the body to deal with it.

I know we have a broad range of vaccines against once common ailments, and anti-bacterial agents but I don't think we've ever had good viral 'cures' so its not as if cures are being held back. I think the fundamental research just isn't there.

Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by gearhart on Monday August 04, 2014 @10:01AM (#8131734)
The argument here is that the response that Solvadi is receiving now is the reason why that research isn't there - if you're afraid that the market may reject your pricing it's going to be very hard to justify doing the research in the first place, because you have no idea what the final value of it will be.
Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by CWuestefeld on Monday August 04, 2014 @10:47AM (#8131955)
the response that Solvadi is receiving now is the reason why that research isn't there

This sword cuts both ways. Implicit in your response is that it's the potential income from American medical spending that's driving the investment in research: even if (or maybe because?) the income from other nations that structure health care expenses is used more wisely, it's not sufficient incentive to induce such research.

Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by DanBC on Monday August 04, 2014 @12:18PM (#8132505)
> They are not worried about the high upfront cost since every citizen is paying taxes for that.

Well, the UK has DEATH PANELS (as some people call them) which is probably the National Institute for Health and Care Excellence (they had a name change which makes the acronym a bit weird, but their still called NICE).

So if a medication can't show efficacy and is very expensive it's not going to get NHS funding.

We used to allow people to spend their own money if they wanted to on medication. We still do - IVF has limited provision as one example - but there was a spate of drug companies releasing very expensive and not very efficacious meds. When they got turned down for NHS funding those companies paid money to patient groups to campaign for changes in the decision. (Pretty fucking sleazy - using the desperation of dying people to promote your ineffective medication) The government at the time decided to change the rules around a small number of medications. You would be able to buy those yourself, but you would then have to pay for the rest of your care too. I'm not convinced that was the right decision.

Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by wnoise on Monday August 04, 2014 @12:34PM (#8132590)
If they were going to add "health", why didn't they go for NICHE: National Institute for Care and Health Excellence?
Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by DanBC on Monday August 04, 2014 @01:28PM (#8132930)
They started as health in 1999 - National Institute for Clinical Excellence.
Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by wnoise on Thursday August 07, 2014 @01:10PM (#8148818)
I meant adding H to the NICE acronym should clearly make NICHE.
Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by webnrrd2k on Monday August 04, 2014 @08:49PM (#8134950)
Doesn't this drug actually cure Hepatitis C?

Even though there is a big upfront cost (in the US), isn't the treatment with this drug a lot less expensive than not treating someone with Hep C? So shouldn't the overall costs go down?

Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by svsaraf on Sunday August 03, 2014 @09:59PM (#8129919)
The most amazing thing is the simplicity of the drug in its chemical structure. Anyone with a chemistry background would recognize it as a modification of the RNA nucleotide that you learn in a undergraduate biochemistry course.

Every few years people seem to think we've found all of the significant small molecules for human disease - they keep getting proven wrong.

Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by prlin on Monday August 04, 2014 @02:33AM (#8130626)
Can you give any background on how they typically discover the chemical structure of new drugs? Or provide a few good pointers?
Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by lchengify on Monday August 04, 2014 @03:13AM (#8130685)
I wrote pharma software for a few years focusing on small molecule drug discovery, and did academic research on structural based drug discovery of allosterics.

Different companies do it differently, but the customers I had went through a series of steps. I'll try to summarize them briefly here.

1. Target choice: Typically research focuses on a single "target". In small molecules, this is typically a protein that you want to activate somehow to change a biological pathway. For other sub-fields, such as biologics, "target" can mean other things.

2. Iteration / core choice: You start with a small organic molecule "core" that can be the backbone of your drug. Molecules with similar cores can "fit" into similar places, whereas active groups that branch off of the core affect their efficacy.

3. Screening / lead optimization: Pharma companies have libraries of chemical structures, their properties, and how they fit into certain proteins. The idea is to find a molecule with a core that will fit, and active groups that will make the drug 'plug' the active site of the protein. When doing drug discovery, there are all sorts properties you care about, ranging from pka to toxicity. - For many drugs, there is experimental data that is available. For other drugs, experiments must be performed to obtain data. At this stage it basically becomes a data problem for the chemist. Lots of time looking at pivot tables of raw experiment data, 2d molecule structures, 3d structures, computational predictive results, etc. The idea is to to find holes in the data where potential molecules with the right core and active groups could have matching properties, etc. - A lot of it is data based, but a lot of it is also intuitive. - There are other sources of data other than assays (experiments). One of the most useful is X-Ray crystallography images, which are 3D images of molecules in active sites.

4. Discovery Candidate: At some point (hopefully) you reach the stage where you're pretty sure a drug has good properties. This is when you lock down the IP, not just by patenting that molecule, but all other molecules that are similar. Basically "putting it in a box" to start the more expensive animal / human testing.

5. POST-IND FDA approval process. You can read about this here [1], but basically this is where the expensive / time consuming fun begins. Animal tests, efficacy tests on humans, etc. This is pretty expensive but also well defined by the FDA

Note that I am far from an expert, some of the people I worked with had done this for decades and would probably correct me and / or point out steps I'm missing.

[1] http://www.fda.gov/drugs/resourcesforyou/consumers/ucm143534...

Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by lngtmelistener on Monday August 04, 2014 @04:00AM (#8130760)
Derek Lowe's blog does cover that subject. You can find it at http://pipeline.corante.com/ including a sovaldi related post http://pipeline.corante.com/archives/2014/07/21/the_hep_c_fi...
Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by brazzy on Monday August 04, 2014 @04:57AM (#8130878)
> These drugs are a bargain

Not when you learn that the company that actually created it planned to put the price 2 times lower before being bought out.

Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by refurb on Monday August 04, 2014 @08:54AM (#8131502)
If Pharmasset had kept the drug for themselves, they would have launched at a similar price.

Early on in a drug's development, companies will do market research to estimate the value of the drug. That research is pretty quick and dirty and the price you arrive at has a margin of error of +/- 50% easily.

I have acquaintances who worked on the pricing of Gilead's drug. If anything, Gilead priced at the lower end of what they could have. No company, launching that drug today, would have priced it at the price Pharmasset estimated 2-3 years ago.

Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by lotsofmangos on Monday August 04, 2014 @01:09PM (#8132795)
I suppose they must have a lot of extra costs. I bet you don't come cheap, for one thing.
Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by SilasX on Monday August 04, 2014 @01:20AM (#8130455)
If so, that would make the title very misleading as this would be a case of one health care cost being high be used it's legitimately expensive to produce. It has nothing to do with the typical horror stories you hear about being charged $50 for an aspirin that characterize the problem with health care costs.
Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by cbhl on Monday August 04, 2014 @03:24AM (#8130708)
Well, so the problem is that the "expensive to produce" part has already been done -- R&D, clinical trials, etc.

The incremental cost of actually producing a pill now is probably far, far, lower than $1000, but the pharma companies will want to sell the drug for as much as they think people will pay for it so that they'll have money to produce new drugs.

Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by SilasX on Monday August 04, 2014 @03:48AM (#8130737)
What I meant was, the cost, including amortization of fixed costs, is still legitimately high (and thus would be expensive for very different reasons from the typical "health care WTF" -- and most health care spending isn't in the form of pharmaceuticals). And expecting high-fixed-cost goods to be priced based on the marginal unit ... is the wrong heuristic to begin with.
Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by makomk on Monday August 04, 2014 @04:27AM (#8130803)
Not sure it's legitimately that high - 3.2 million patients in the US alone times $84,000 per patient gives you a lot of amortization of fixed costs.
Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by brazzy on Monday August 04, 2014 @04:55AM (#8130868)
> so that they'll have money to produce new drugs.

That argument would be a whole lot more convincing if they didn't spend vastly more money on marketing than on R&D...

Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by Ntrails on Monday August 04, 2014 @07:32AM (#8131221)
I have never got over my visits to North America and seeing endless adverts for prescription drugs - which never actually said what they were supposed to cure. Followed by, of course, a voice quickly firing off the list of side effects.

"Ask your doctor if somthingodin is right for you."

Just bizarre to me.

Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by andrewla on Monday August 04, 2014 @10:41AM (#8131923)
So you might have seen two types of ads. One type will say what the drug does, but if you say that a drug does something, then you have to list the side effects.

Then there's the pure branding ads, where you can say the name of the drug, show pictures of people dancing in forests and playing with puppies, and say "ask your doctor if somethingodin is right for you", without having to spell out the side effects.

So first you learn what the drug does, and all the horrific things it will do to you. Then, when you vaguely remember that the drug helps treat a thing you have, you see the branding ads, and then you talk to your doctor, who, while ethically bound to go over the side effects, is not being monitored by the FDA, and thus will hopefully present a rosier picture than the first ad.

Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by rayiner on Monday August 04, 2014 @09:55AM (#8131703)
http://truecostofhealthcare.org/yahoo_site_admin/assets/docs...

Over the last 10 years, Gilead has spent somewhat more on research than marketing. They still spent a big chunk of change on marketing, though: $9.4 billion.

That being said, presumably they set their marketing budget at a point that maximizes their revenue (i.e. the point at which one more marketing dollar fails to bring in more than one more revenue dollar). Given the fact that the research budget is a fixed cost, obviously it makes sense to spend money on marketing to ensure that there are enough sales to recoup that expenditure and make a profit.

So I guess I don't understand what your point is?

Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by brazzy on Monday August 04, 2014 @10:43AM (#8131931)
My point is that marketing for medicine is an almost 100% waste for society as a whole. It serves no useful purpose except to move market shares between functionally identical products.

Oh, and a considerable percentage of "research" is really marketing, since its goal is to find minor variations of existing, perfectly effective drugs whose patent protection is about to run out.

Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by SilasX on Monday August 04, 2014 @03:34PM (#8133581)
>My point is that marketing for medicine is an almost 100% waste for society as a whole. It serves no useful purpose except to move market shares between functionally identical products.

If people could instantly know about which drugs are relevant to them, or doctors meticulously searched the literature for all available treatments for all patients, then alerting the world about the existence of your new drug would be a complete waste. But we don't live in that world.

If pharmas really are offering identical products, that's a problem of creating unnecessary drugs, not marketing per se, and would be exposed when the relevant people make the cost benefit calculation.

Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by twoodfin on Monday August 04, 2014 @12:14PM (#8132470)
My point is that marketing for medicine is an almost 100% waste for society as a whole. It serves no useful purpose except to move market shares between functionally identical products.

Not true at all: Could you sit in an empty, white-walled room and tell us exactly which new drugs will be needed over the next decade and how they will appeal to doctors and different patient groups? Whether they'll be worth developing at all? How existing patients on inferior (or no) treatments will find out about them without you spending a nickel?

Marketing is not just ads.

Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by ArtDev on Monday August 04, 2014 @01:52PM (#8133071)
Its also golf trip and all expense paid vacations for doctors who prescribe certain drugs.

As a society, marketing more than useless. It manipulates and confuses actual knowledge.

Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by mikeash on Monday August 04, 2014 @01:57PM (#8133093)
How much of that $9.4 billion includes activities like these?
Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by twoodfin on Monday August 04, 2014 @03:46PM (#8133629)
According to a 2009 CBO report[1], direct-to-consumer (DTC) accounted for about 1/4 of total promotional spending (not counting the retail value of free samples to doctors, which, if included, would cut the DTC fraction in half). And that apparently doesn't count aspects of "marketing" that are not related directly to promotion (though it's hard to see how CBO or anyone else would draw a clean distinction there). It was also dropping in both relative and absolute terms as the number of new drugs with broad patient appeal tailed off.

Even if you think DTC is worthless or actively harmful, surely there's some value in marketing to (nominally) informed, expert doctors and insurers, unless you think marketing anything is an essentially fraudulent or worthless activity. Would Ford or their potential customers be better off without marketing? What makes drugs any different?

[1] http://www.cbo.gov/sites/default/files/cbofiles/ftpdocs/105x...

Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by mikeash on Monday August 04, 2014 @04:55PM (#8133974)
I'm a little confused. Which category in that report represents figuring out what drugs will be needed in the future and whether they're worth developing?

I don't think marketing is either fraudulent nor worthless, but it is a tragedy of the commons these days. People have more than enough tools at their disposal to discover the products they want and need to buy on their own. Marketing by an individual entity is useful and necessary, but the whole field is just pointlessly rearranging the chairs. We'd all be better off if we could somehow all agree to quit it, at least the fluffy parts that convey only emotion and not information.

Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by jonknee on Monday August 04, 2014 @10:45AM (#8131941)
> That being said, presumably they set their marketing budget at a point that maximizes their revenue (i.e. the point at which one more marketing dollar fails to bring in more than one more revenue dollar).

That's a lot easier to do when they can get the government and other insurers to pay $1000 a pill for their wares that they have marketed to the public.

Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by Shivetya on Monday August 04, 2014 @10:00AM (#8131726)
facilities to produce the medicine don't come cheap, they are not cheap to maintain, so this odd dismissive stance so many make with regards to medicine always annoys me.

the marketing of many drugs is done to convince consumers to pick a named brand over a generic. frankly the small print warnings they have to carry are more frightening than what is on a pack of smokes.

Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by refurb on Monday August 04, 2014 @09:41AM (#8131653)
So your argument is that marketing is a net loss for the company? I don't think that's true.
Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by brazzy on Monday August 04, 2014 @10:31AM (#8131877)
My argument is that it's a net loss for society and a way to produce drugs that does not rquire billions to be wasted on marketing would produce better overall results.
Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by fewy on Monday August 04, 2014 @01:20PM (#8132869)
The West Wing had a good quote on this:

TOBY The pills cost 'em four cents a unit to make.

JOSH You know that's not true. The second pill cost 'em four cents; the first pill cost 'em four hundred million dollars.

If you want to step up and by the first pill I'm sure they won't have a problem bringing down the costs. It cost them 11 billion to buy the company which did the R&D for this drug.

Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by hvidgaard on Monday August 04, 2014 @08:35AM (#8131435)
Even if they could produce 1000 complete treatments for less than 1$, they still spend billions of $ to research the treatment. That cost and some profit needs to be covered before the drug is available in bulk from asian companies that piggyback on that research.

Take for example PPIs, they where crazy expensive at first, but are now very cheap. I can only imagine the same will be the result with this treatment.

Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by allworknoplay on Monday August 04, 2014 @08:22PM (#8134846)
A bargain? The only reason the price is so high is because the company knows that insurers are generally mandated to provide it. Also, I love this: "Medicaid gets a mandatory discount of at least 23 percent on drugs." _Obviously_ the company just sets the price higher accordingly.

It's pretty tough to evaluate the investments large pharmaceutical companies make in R&D because a lot of the expenditure is through acquisitions and a lot of failed efforts at private companies go uncounted. But do the math on this product: ($84K course of treatment times 3.2 million customers in the US alone) -- or just noting the $55bn total revenue estimate or the $3.5bn they sold last quarter. Compare that to the $2.1bn they spent on R&D last year (less in previous years) or the $11bn they paid for the company that developed the product. It's pretty clear that this is an absolutely monstrous windfall that they can get away with because of the way we've designed our healthcare system.

It's not a bargain.

Also: I don't have data to evaluate your statement that "they often aren't good at sticking to complex drug regimens", but it seems like a gross and extremely callous generalization. Also: it's 2014, we have smart pill bottles, automated alerts, and all sorts of other ways to solve that problem for nearly nothing. I'd refer to some of the other commenters who have noted that companies get richer through treatments than cures.

Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by mentat on Sunday August 03, 2014 @09:51PM (#8129892)
They are also making efforts to make it available in other countries where healthcare is hard to acquire and the disease is widespread for significant discounts.
Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by hackerboos on Monday August 04, 2014 @04:15AM (#8130783)
If almost 1% of your population is the 'fringe of society' then that's another problem altogether.
Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by gordjw on Sunday August 03, 2014 @11:21PM (#8130162)
So if these people have no money or insurance, how does this benefit them at all?
Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by ef4 on Sunday August 03, 2014 @11:38PM (#8130198)
People with no money in the US go on Medicaid, and Medicaid is legally obligated to pay for any medically necessarily FDA-approved drug.

Much of the article above is essentially about state Medicaid programs freaking out for exactly this reason.

Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by cpwright on Monday August 04, 2014 @07:23AM (#8131199)
This struck me as the largest problem here. They can charge $84,000; and medicare/medicaid will pay nearly that because they have no choice. If they could refuse based on cost, then Gilead would have more incentive to lower the cost.

There is very little true price discovery going on when the largest payer for healthcare services has absolutely no choice to purchase the product at a given price. All they have to do is get a new treatment approved (i.e. show that it works and is safe), and then the government has no choice but to buy it.

I don't see anything wrong with Gilead charging $84,000 for curing a disease. I just see something wrong with the stats not being able to take it or leave it.

Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by duaneb on Monday August 04, 2014 @02:23PM (#8133238)
> I don't see anything wrong with Gilead charging $84,000 for curing a disease.

Personally, I do. Helping other people is never going to be friendly with a free market. I accept that it may have a cost, but I reject the idea that people's health is something that should be traded on the free market. While it's great that this cure was developed, it was developed because there was a profit to it. That's the worst reason to develop a cure—how about working on diseases that aren't likely to return a profit? Curing the cold may not make you rich, but it would yield substantial productivity benefits for our society. Same with basic dietary habits. In fact, I'd be willing to bet that the US (not familiar with other countries) is worse off, mental-health wise, since the invention of Prozac, compared to basic research into public awareness of exercise, diet, and basic emotional well-being.

Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by obvious_throw on Monday August 04, 2014 @09:56AM (#8131708)
An easy fix here is for the patient to be evaluated for fault. If you got Hep C via botched transfusion, you're covered; if, however, you are a degenerate who chose to scrounge up used heroin needles from alleyways, then you're not.

This is, of course, for reasons nobody can adequately respond to with reason instead of feelings, unpopular.

But it's certainly 1. fair and 2. a large cost savings, given the sheer number of Hep C patients who brought it on themselves.

Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by brixon on Monday August 04, 2014 @10:32AM (#8131882)
It's not a cost savings in the long run. 1. They will spread it to more people. 2. The disease causes more issues that will end up costing more than this drug.

This will not be an issue when the masses that have Hep-C now are cured. This is mostly a short term financing problem. Would you rather solve the issue for $1X now or pay $3-5X over time to deal with it. I would rather cure the masses now and lower the long term medical costs.

Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by king_jester on Monday August 04, 2014 @11:14AM (#8132076)
To punish addicts by denying them health care is extremely cruel and unfair. There is no basis for denying care because of your irrational hatred.
Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by obvious_throw on Monday August 04, 2014 @11:57AM (#8132348)
No basis?

The basis is that these people choose, of their own agency, to shoot up with used needles. This isn't some poor guy getting the cancerous genetic bit flipped by a cosmic ray or an uninsured single mom getting disabled by a drunk driver. These are consequences brought on by the patients themselves. By what moral basis should society be paying for the consequences of willful degeneracy?

Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by katbyte on Monday August 04, 2014 @01:37PM (#8132977)
How about people who are injured during the course of risky sports? Or while drunk? Or from tobacco? or fromvovereating? By what moral basis should society be paying for the consequences of such willful risk taking and harm?
Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by sosborn on Monday August 04, 2014 @01:28PM (#8132924)
>The basis is that these people choose, of their own agency, to shoot up with used needles.

They certainly chose to shoot up right until the point they achieved chemical addiction, but after that there is much less free will than people presume.

>By what moral basis should society be paying for the consequences of willful degeneracy?

I don't know about you but I hate seeing people self destruct. I certainly feel an obligation to assist them when possible. You might not, but please don't act like your moral compass is the only one that matter.

Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by bradleyjg on Monday August 04, 2014 @02:15AM (#8130584)
> People with no money in the US go on Medicaid

Alas not necessarily. PPACA (aka Obamacare) was supposed to ensure exactly that, but the Supreme Court struck down those provisions. So in 24 states Medicaid does not necessarily cover poor, non-senior, non-disabled adults without dependent minor children.

That's leaving aside the entire category of aliens which even in the other 26 states have only spotty coverage.

Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by gordjw on Monday August 04, 2014 @04:18PM (#8133781)
Ah, thank you. I was under the impression that Medicaid was just another form of insurance, which would need to be paid for like normal insurance.

That sounds similar to Medicare (Australia), although I haven't had to use Medicare to pay for medications.

That certainly does make it seem like they're attempting to price gouge the government, because "they can afford to pay".

Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by waps on Sunday August 03, 2014 @11:46PM (#8130218)
This is probably one of the rules that makes it so easy for pharma companies to make medicine so expensive.

Most European welfare states refuse certain treatments based on costs. This can, obviously, really suck because there are (sometimes) no private options, or they're unrealistic. And of course, every few years an expensive option is made available for a year or so because some politician's daughter happens to have it.

This has been a criticism of Europe. Drugs get developed because Americans will pay for them, then when the cost is mostly recouped (ie. a decade later), it finally becomes available in Europe. This is freeloading, but you can't really blame them.

Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by rbehrends on Monday August 04, 2014 @01:47AM (#8130519)
This is an inaccurate generalization. The NHS does that to some extent, but (for example) neither France nor Germany do it. In fact, access to anticancer drugs in France is pretty exemplary [1, 2].

Countries that ensure universal access to approved drugs generally keep costs down by the negotiation power of a government-backed monopsony combined with the threat of compulsory licensing should demands be excessive (rarely exercised, but the fate of BRCA1/BRCA2 tests in France is an example).

[1] https://www.youtube.com/watch?v=_yF69KVbUaQ&t=4m11s

[2] http://blogs.reuters.com/anya-schiffrin/2014/02/12/the-frenc...

Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by Brakenshire on Monday August 04, 2014 @05:10AM (#8130902)
In France that seems to have been the case until recently, but not any longer:

> New drug regulations in France: what are the impacts on market access?

"Cost-effectiveness studies will now be part of the market access requirements for all drugs in order to satisfy the selection criteria for medico-economic assessment."

...

"Conclusion: In light of these changes, it clearly appears that the access to the French drug market will be increasingly driven by data pertaining to comparative-effectiveness and cost-effectiveness, and an increased role of postmarketing studies in the years to come."

http://www.jmahp.net/index.php/jmahp/article/download/20891/...

> Countries that ensure universal access to approved drugs generally keep costs down by the negotiation power of a government-backed monopsony combined with the threat of compulsory licensing should demands be excessive

Putting compulsory licensing aside, which does not happen in many countries, I don't think this contradicts the poster above - a government agency makes a judgement about the cost-effectiveness of a particular drug, and they either decide to buy or not to buy depending on whether the price is above or below that limit.

Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by rbehrends on Monday August 04, 2014 @06:28AM (#8131038)
> In France that seems to have been the case until recently, but not any longer

As your source notes, that does not affect "irreplaceable and expensive drugs". Cost-effectiveness concerns are typically about cases such as reimbursement for a generic vs. an equally-effective non-generic medicine.

> Putting compulsory licensing aside, which does not happen in many countries, I don't think this contradicts the poster above - a government agency makes a judgement about the cost-effectiveness of a particular drug, and they either decide to buy or not to buy depending on whether the price is above or below that limit.

Regarding compulsory licensing: contrary to what some people think, Europe isn't actually all that socialist; compulsory licensing exists as an ultima ratio in cases where the greed of a pharmaceutic corporation would endanger access to an important new drug or procedure (which was exactly the case in the BRCA case). It's a Sword of Damocles, not a weapon that's being wielded routinely. Whether the option actually exists is irrelevant: with a government-backed negotiator, it can always be legislated into practice (again, which is what happened in the BRCA case after a firestorm of criticism).

Regarding government agencies making a cost-effectiveness judgement about the purchase of a drug, that's again an inaccurate generalization.

First of all, recall that private insurance companies make such decisions all the time (see the article I referenced above), with the difference that they are interested only in their own bottom line, and that the health of their customers only enters into that calculation insofar as it affects profit or regulations force them to (the latter of which is the exact same situation as government backed-negotiation, except for the lack of the bargaining power of a monopsony).

Second, a minority of drugs are actually monopolies; price a drug for which there is competition out of the market, and you simply put money in your competitor's pocket. Likewise, drug companies don't just want to sell one single drug. Ask for too much for their one new irreplaceable drug, and they may see the income from their other ones go down (there is, after all, only so much money to be had in total).

Third, this is not necessarily how it happens. For example, it may not be a government agency (as in Germany, for example), and the agency may not have the power to make a decision whether to buy or not to buy a drug, but only whether the drug is effective (including relative effectiveness compared to other drugs), especially for life-saving drugs.

Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by Brakenshire on Monday August 04, 2014 @07:08AM (#8131154)
> As your source notes, that does not affect "irreplaceable and expensive drugs". Cost-effectiveness concerns are typically about cases such as reimbursement for a generic vs. an equally-effective non-generic medicine.

There is still a cost-effectiveness judgment even for irreplacable drugs (that's the SMR/ASMR category I):

"Two criteria must be met: 1) The ASMR of the drug claimed by the company is major, important, or moderate (ASMR I, II, or III, respectively); and 2) the drug is likely to have a significant impact on the health insurance budget regarding its impact on care organization, professional practices, or patient care and, when applicable, its price. This decree also specifies the medico-economic assessment procedure. The pharmaceutical company, together with its request for inclusion (or renewal of inclusion) of a medicine on the reimbursable drugs formulary, transmits all medico-economic data related to the drug to CEESP and CEPS. CEESP will provide an opinion [reported as a ‘flash opinion’ (14)] (Fig. 1) on the predictable or established efficiency of the drug and its coverage by health insurance. This opinion is based on comparative analysis, between the different therapeutic alternatives, of the ratio of the cost compared to the expected or observed benefit for patient health and quality of life."

Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by arethuza on Monday August 04, 2014 @04:45AM (#8130853)
"certain treatments based on costs"

I think here in the UK it's slightly more accurate to say that the NHS limits treatments on a balance of costs and expected benefits.

Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by makomk on Monday August 04, 2014 @05:38AM (#8130959)
"Balance of costs and expected benefits" is definitely more accurate. For example, if the claims for this drug are accurate, I'd be surprised if it didn't make the cut because it has some pretty clear long-term benefits. The treatments you hear about the NHS not funding are generally ones which are both expensive and not terribly effective.
Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by andygates on Monday August 04, 2014 @10:03AM (#8131742)
Indeed: The typical examples are cancer drugs for a specific cancer, which give a few extra months of good-quality life. The cost/benefit on these is not clear-cut.
Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by Brakenshire on Monday August 04, 2014 @05:29AM (#8130936)
> And of course, every few years an expensive option is made available for a year or so because some politician's daughter happens to have it.

Has this ever actually happened? This reads like a caricature. The decisions about cost-effectiveness in Britain are made by the National Institute for Clinical Excellence, which has a very strong reputation for rigor and independence.

Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by DanBC on Monday August 04, 2014 @01:41AM (#8130508)
> Drugs get developed because Americans will pay for them, then when the cost is mostly recouped (ie. a decade later), it finally becomes available in Europe.

Does anyone have any reputable cites for this please?

Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by hellrich on Monday August 04, 2014 @03:52AM (#8130745)
Sounds implausible, given the number of European pharma companies...
Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by briandh on Monday August 04, 2014 @04:11PM (#8133748)
That doesn't follow at all; foreign drug companies sell plenty of drugs to Americans. The test of that assertion is to look at when drugs have been introduced to different markets, compared to R&D costs and the price the manufacturer got for them.
Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by copperx on Sunday August 03, 2014 @11:34PM (#8130186)
It's easier to get ahold of $1000 to cure your disease than get ahold of a permanent stream of income that will enable you to live.
Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by michaelbuckbee on Sunday August 03, 2014 @11:50PM (#8130232)
Small but important note, it's $1000 / pill and $80,000 for the curative course of treatment.
Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by visarga on Monday August 04, 2014 @12:34AM (#8130345)
They probably don't want or expect too many people to be cured with it, at this price.
Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by ck2 on Monday August 04, 2014 @06:43AM (#8131072)
See this map?

http://www.advisory.com/~/media/Advisory-com/Daily-Briefing/...

If you live in any of the grey areas and don't make enough to get Obamacare, you cannot afford this drug, you will die.

That is 50+ million people. Hopefully only a tiny fraction of those people have Hep C because I feel horrible for them.

They didn't price it $5000, $10K, $20K or even $30k. They priced it $80k. Every 12 people is a million dollars for them.

Then they turn around and will sell it overseas for $8000.

The only hope for people in those states will be to buy a plane ticket to where it will be $8000 for the whole treatment, live there until cured and hopefully come back alive and not arrested for not giving the corporation $80k

Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by peteretep on Monday August 04, 2014 @08:16AM (#8131365)
Could you explain to me like I'm stupid how you can not make enough to get Obamacare? I thought that if you didn't make enough, you got it subsidised.
Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by ck2 on Monday August 04, 2014 @08:50AM (#8131489)
You cannot get any subsidies unless you make a certain amount of money per year, and it is a significant amount.

Then you cannot get medicaid unless you make below a certain amount, in some states it is like $3000 a year, which I imagine you'd have to be homeless or living under someone else's roof for free.

All states were supposed to do medicaid "expansion" (raise the $3k minimum) to cover that big gap. Instead the supreme court ruled it was okay to let people be sick and/or die if they couldn't afford it.

So either get two jobs (with hep c, good luck) to make enough to get obamacare, or become homeless to get under the $3000 mark in half the country. Yay America and million dollar profit for every 12 people dying.

Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by CWuestefeld on Monday August 04, 2014 @11:04AM (#8132028)
Instead the supreme court ruled it was okay to let people be sick and/or die if they couldn't afford it.

You mischaracterize the ruling. What the ruling said was the the federal government isn't allowed to coerce the states as it was trying to do.

Moreover, you're making the mistake of working backwards. You're starting from what you want the outcome to be. With that baseline, you then determine what the court should rule.

But surely you took enough classes in school about American history and civics to understand that this isn't how the American government works. There's a system of laws that determines what the government is allowed to do; if what it wants to do isn't permitted in that framework, then it's not allowed to do that.

Your desire to see a particular outcome - even if that outcome is agreed on by all to be a morally superior one - does not enable our government to take actions it isn't given the authority to execute.

(and apologies for wandering a bit astray into more concrete politics...)

A belief that we ought to ignore the legal framework and instead focus on what is sold to us as "a practical view" is the way that we get to such governmental actions as Guantanamo Bay and prisoner torture.

Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by foobarqux on Monday August 04, 2014 @12:22AM (#8130313)
What is the genesis of this drug? Was it started in a university? Acquired?
Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by georgewfraser on Monday August 04, 2014 @12:51AM (#8130376)
It was created at a small pharma company called Pharmasset. The founders also worked on some of the AIDs drugs in the early 90s, and it's based on the same chemistry: nucleic acid analogues. They worked on a variety of drugs, this was their big winner. It was bought by Gilead for $11b at a time when only one phase 2 trial had completed and about 12 patients had been cured for a couple months. It's important to point out that it was by no means a sure thing, and indeed many of these patients relapsed. Only by combining it with an older drug were they able to get these high cure rates.
Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by busyant on Monday August 04, 2014 @08:05AM (#8131322)
Back in 2012 (I think), I thought it was insane that they were willing to pay $11B for Pharmasset based on Phase 2 data.

At the very least, it was a ballsy move that has generated about 6 billion in revenue in just the 1st 6 months on market in the U.S.

Note that Bristol Myers Squibb paid about 2.5Billion to acquire a competing company (Inhibitex) and that drug had to be junked for safety issues shortly after the acquisition.

Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by refurb on Monday August 04, 2014 @12:56AM (#8130397)
Gilead bought Pharmasset a few years back for $11B. Apparently it was discovored by Pharmasset, but I remember hearing they actually picked up the program from another small company.
Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by teen on Monday August 04, 2014 @12:57AM (#8130399)
my ex girlfriend was born with hepatitis c and i'd been having unprotected sex with her for 2 years. you just scared me... i was last tested in october, time to get re tested :O