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Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by jandrewrogers on Monday August 04, 2014 @12:10AM (#8130283)
I know someone who was part of a trial for an early (but highly unpleasant) Hepatitis C cure that was administered more than a decade ago. It was effective and he is still free of the disease today. He was on welfare at the time.

Many people forget how difficult it is to produce a good, generalizable cure to any disease. It requires billions of dollars with a lot of dead ends. Occasionally it pans out. No one wants to spend the money for research that may never produce anything of value but they want the product of persistent and very expensive R&D for next to nothing.

One of the biggest government investors in unpopular diseases is the US military, largely because they have a lot of veterans with them due to blood transfusions, environmental exposure, etc in the backwaters of the world. Organizations like the US Army are willing to put money toward relatively common diseases like multiple sclerosis, because it impacts their people, that the government at large is uninterested in because it is not politically sexy.

Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by ArtDev on Monday August 04, 2014 @01:44PM (#8133025)
And yet, they spend much more on marketing gimmicks than actual research and development.

(Big Pharma Spends More On Advertising Than Research And Development, Study Finds --- http://www.sciencedaily.com/releases/2008/01/080105140107.ht...)

Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So... by com2kid on Monday August 04, 2014 @02:24PM (#8133247)
I've talked to multiple people who did not know that we've had HepC cures for around a decade now.

I can sort of understand why marketing exists. Many people (most?) do not see their doctor on a regular basis, and even if they do, they might not bring up some chronic issue that they've learned to "live with".

For people who do not see their doctor (or who do not have a good relationship with their doctor, or who have a poorly informed doctor) marketing from pharmaceutical companies may very well be the only way that they learn a cure or treatment exists for a problem that they have!