Re:$1,000 Hepatitis Pill Shows Why Fixing Health Costs Is So...
by jonknee on Monday August 04, 2014 @10:45AM
(#8131941)
> That being said, presumably they set their marketing budget at a point that maximizes their revenue (i.e. the point at which one more marketing dollar fails to bring in more than one more revenue dollar).
That's a lot easier to do when they can get the government and other insurers to pay $1000 a pill for their wares that they have marketed to the public.
That's a lot easier to do when they can get the government and other insurers to pay $1000 a pill for their wares that they have marketed to the public.