"Bit higher, higher, no too far, down now, no, below the red line. The other red line. Yes this one... no the one you were just over".
https://www.microsoft.com/en-us/security/business/identity-a...
And yes, the latter is the complete name as seen on the web page...
Trivial example is that AAD doesnt do LDAP, unlike regular AD which was built on it. It's not surprising that some PM would keep "AD" in the name of AADto make the transition to cloud seem less scary, but after a few years its actively unhelpful as the majority of customers have made the switch to cloud based auth and identity.
Although, that also makes me ask why they named it after Active Directory in the first place...
2012: Skype peer-to-peer nature and end-to-end encryption removed.
2017: Microsoft launches Teams, competes with own product after driving Skype into the ground for 6 years with encroaching advertising, removing features, and abandonment.
2025: Skype shut-down.
What was the point? When MS bought Skype, they already held a majority market share in the IM market with MSN, which they also shut-down. Between 2011 and 2025 they lost almost all market share for domestic users to WhatsApp and Discord. This series of events baffles me to no end.
The contemporary articles are mostly gone, but eg https://archive.is/4tuRg and https://www.theguardian.com/technology/2009/nov/06/skype-set...
It has since been rebranded as MSN Hotmail, Windows Live Hotmail, Hotmail, and Outlook, likely with some 365 thrown in.
Meanwhile, they have mismanaged their once great mail user agent Outlook Express, as well as their quite useful personal information manager Microsoft Outlook, to the point where their newest offering is absolutely unusable.
The legend was that they tried and finally sticked with Freebsd, because Windows was not able to cope with the level of traffic.
Office 97 is where Clippy came from.
The legacy of Bob lived on for a while. Also Microsoft Agent was a lot of fun to play with as a kid in High School. I built some wild PowerPoint Presentations scripting Agents from the Notes field.
1975: Traf-O-Data renamed Micro-Soft.
1976-11-26: Micro-Soft renamed Microsoft.
Microsoft Copilot 365 OS is the way to go.
1985: MS-DOS released. Users typed everything. Peak convenience.
1995: Windows 95 launched. Clippy forced assistance. Users thrilled.
2012: Metro interface rolled out. Tiles everywhere. Intuitive design.
2014: Windows Azure renamed Microsoft Azure. “Windows” dropped. Bold move.
2020: Office 365 renamed Microsoft 365. Bing renamed Microsoft Bing. Defender renamed Microsoft Defender. Branding masterstroke.
2022: Office brand killed after 32 years. Portal substituted. Heartwarming farewell.
2023: Bing Chat renamed Copilot. Azure AD renamed Entra ID. Creativity unleashed.
2024: Groove Music renamed endlessly. Finally axed. Customer loyalty rewarded.
2025: Microsoft 365 renamed Microsoft 365 Copilot app. Price hiked. Bargain.
2026: Copilot slapped on everything. Rebranding triumphs. Bugs eternal. Pure genius.