In the late 1980s I wanted an Amiga so badly. But by the early 90s I had a 486 with VGA and a sb16 and it was all over. The Amiga had a mere fraction of the PC's power by then.
Cachet it left is still strong. I recently (over few years back) tried to get ahold of Amiga again. I just wanted one endgame A1200.. now I have three A1200 - one with Blizzard 1230/030+fpu which is the best general purpose IMO, one with Blizzard 1260/060rev6 for demos (not that great compatibility for general purpose), and one with TF1260/060rev6.. and then two A600 (one stock, one with Furia030) and A500+, indivision addins etc., and a whole bunch of Commodore 1084s monitors. It was supposed to be only one A1200, damnit. Take it as a warning from a friend if you want to get one, they multiply fast.
In 1992 you could get a 486dx 33MHz with 4MB for like $800 (a two year old chip) with similar peripherals. Way more than double the power for a marginal increase in cost.
The Pentium arrived a year later in 1993 and by 1994 we had the 486dx4/100MHz and Pentium/586 at similar clock speeds. This is around when doom arrived and Amiga was long since toast.
The Amiga's dedicated coprocessors let it do things an IBM AT or Mac 512k couldn't do easily.
But the AT evolved into the 386 and 486, and suddenly you no longer needed coprocessors to do the heavy lifting.
So you end up with two issues:
1. Did the Amiga market keep pace CPU-wise? I can see the 3000 and 4000 shipped with better CPUs, but how much was the software ecosystem defined by the 500/600/1200? I wonder if this created a tarpit for developers: the Amiga might have been able to do the same tricks as a faster PC, but the development effort was much higher than just recompiling brute-force x86 code to 68000.
2. Where were the custom coprocessors going? The original Amiga chipset was good, and I'm sure the ECS/AGA stuff was even better, but it seems like it was close to "at par" to a PC with a SoundBlaster and a basic Super-VGA chipset by the early 1990s. What could they use to create a new defensible territory? I could imagine a 3-D coprocessor, but designing something that both impressed today and didn't immediately obsolesce is hard-- see the corpses of a dozen early accelerator vendors.
The article correctly points out that 68k chips fell behind the x86 series. Yes, chunky pixels are useful, and the display hardware should support them. But if the game requires the CPU to draw each pixel one by one, the hardware has already failed. Instead, there should be some specialized processors that do the work. In fact, that's what happened in PCs. Doing all of the drawing with the CPU lasted only about five to seven years, then everyone had GPUs.
(It’s possible to argue Steve Jobs was right when he dismissed the Amiga because it was too much hardware. He knew it would be difficult to keep evolving such an architecture. It’s also possible he was wrong because he didn’t account for Commodore’s chip design and manufacturing processes.)
In any case, by 1992, there were Macs capable of 24-bit color, and the 68040 was certainly capable of pushing enough pixels quickly to run Doom / Marathon / Duke 3D without hardware acceleration.
When Apple went for the PowerPC instead of continuing on to the 68060, the remaining audiences for high-end 68k were not going to move anywhere the same numbers.
If Commodore and Atari had remained competitive longer, there might have been more demand (and conversely, enough R&D effort to tide 68k over until we got to modern "everything is RISC after the decode stages" design paradigms.
A few years later, Motorola was failing to keep up, which is why Apple switched the Mac to PowerPC.
Reason for picking 68000 was bargaining power you had when owning a chip Fab.
"Live with Dave Haynie - Commodore Business Machines C128, Plus4, Amiga" - BilHerd https://www.youtube.com/watch?v=6ZT209i-3Lo Dave reveals Commodore was paying $2.5 per 68000 Hitachi CPU compared to Apple $8 from Motorola.
_$2.5_ per CPU.
Jobs came back in 1997 and stayed with the PPC line until 2005. By then Apple was far from “beleaguered” thanks to the iMac, PowerBooks and iPod
But Jobs didn't just run a marginal company but turned it into a company which is comparable in worth (and often worth more than) Microsoft.
you mean was caught stealing and quietly settled https://www.theregister.com/1998/10/29/microsoft_paid_apple_...
TLDR: Apple was stealing with help of Intel, both companies scared by QuickTime positioning Apple as the leader in Multimedia (1991 Adobe Premiere build by ex Quicktime engineer on Mac platform, 1991 Avid ported from Apollo $workstations$ to Mac). When Jobs came back in 1996 he didnt like (or couldnt afford) all the litigation and promptly settled for $ and Microsoft support commitment (Office, IE) in exchange for letting MS save face.
https://en.wikipedia.org/wiki/San_Francisco_Canyon_Company
"David Boies, attorney for the DoJ, noted that John Warden, for Microsoft, had omitted to quote part of a handwritten note by Fred Anderson, Apple's CFO, in which Anderson wrote that "the [QuickTime] patent dispute was resolved with cross-licence and significant payment to Apple." The payment was $150 million."
"Microsoft and Intel had been shocked to find that Apple's QuickTime product made digital video on Windows seem like continuous motion, and was far in advance of anything that either of them had, even in a planning stage. The speed was achieved by bypassing Windows' Graphics Display Interface and enabling the application to write directly to the video card. The result was a significant improvement over the choppy, 'slide-show' quality of Microsoft's own efforts. Apple's intention was to establish the driver as a standard for multimedia video imaging, so that Mac developers could sell their applications on the Windows and Mac platforms. Microsoft requested a free licence from Apple for QuickTime for Windows in June 1993, and was refused. In July 1993, the San Francisco Canyon Company entered into an agreement with Intel to deliver a program (codenamed Mario) that would enable Intel to accelerate Video for Windows' processing of video images."
"Intel gave this code to Microsoft as part of a joint development program called Display Control Interface."
"Canyon admitted that it had copied to Intel code developed for and assigned to Apple. In September 1994, Apple's software was distributed by Microsoft in its developer kits, and in Microsoft's Video for Windows version 1.1d."
Comparisons. In October 1990.
For $3999, you had the Amiga 3000 with 640x512x16colors. It did have a '030 25Mhz, 40mb Hard drive and 2mb. Monitor was extra.
For $3860, you could get a 386/33, 4mb, 512k SVGA (800x600 8bit), 160MB Hard drive AND you got the 14" Monitor.
Technically, it was the CD32 that killed Commodore but it was only the straw that broke the camel's back.
The developers were forbidden by non-technical management to use the DSP-enabled boards they already had.
Likewise, entire already designed chipsets like Ranger were discarded just like that, on management whims.
The Amiga, as a general purpose computer, was a bright vision in a world that was already leaving it behind.
PowerPoint was original a Mac app that was acquired by MS.
Word was available on the Mac in 1985.
What you are probably thinking about is the deal that Jobs brokered when he came back for MS to continue supporting the Mac
https://guidebookgallery.org/screenshots/amigaos10
It seems they had at least 64 colors to choose from and they went with... Orange and white on blue? They also decided icons should be able to be arbitrary sizes for some reason, a feature I haven't seen in other GUIs.
Here's workbench 2.0, which is better but still pretty unappealing.
https://theamigamuseum.com/amiga-kickstart-workbench-os/work...
Scrolling through I thought "wait, that one doesn't look too bad" and then realized I was looking at a screenshot from Windows.
(The icons weren't just arbitrary sized, they could have different pictures for the selected and unselected state. You see this with the open vs. closed drawer icons (drawers are like "folders" in other OS's) but many app icons also used this effect.)
Or at least that was how tasteless teenage me saw it.
And to most Amiga gamers, Doom was where it became clear the PC had overtaken. Amiga game developers also got obsessed with trying to build a Doom clone for the Amiga, repeatedly showing how futile that effort was* , and much talent was wasted in that pursuit rather than making more good 2D games.
But by the time Doom arrived, the SNES had already been out for a couple of years, too, and despite a weak CPU it absolutely destroyed the Amiga in terms of 2D graphics performance (multi-layer parallax, loads of sprites, loads of colours, and 'Mode 7' effects)
(*ok, maybe not entirely futile if you've seen Dread/Grind which are super-impressive, but it took until the 2020s to pull it off, with an engine that seems about halfway between Wolf3D and Doom in terms of capabilities)
The combination of cheaper, faster processors and a market that wanted to constantly upgrade is what killed the Amiga.
As mentioned by an earlier commentor, who your market was really counted back then. Businesses have upgrade cycles every 3 years as they right off liabilities. That subsidises the next generation of improvements.
Even if Commodore had access a single generation capable of fast 3D code it wouldn't have saved them.
For example, the Acorn Archimedes had access to much better processors[1] and a chunky 256 colour mode at launch in '87. That still didn't save Acorn[1] because they lacked those business upgrade cycles sales.
I don't think an '87 Archimedes had enough umph to run Doom back then but it could have run something Doom like that the Amiga A500 couldn't if really pushed.
It still wouldn't have interested the business users that really made the PC successful and by '93 Intel would still have been ahead.
1. 12Mhz 32 bit ARM2 was at least 7x faster than an 8MHz 68000 in 1987 and twice as fast as a 16MHz 386 using Drystone.
https://en.wikipedia.org/wiki/ARM_architecture_family#ARM2
2. Although thankfully Arm did pretty well all things considered.
An a3000 running Dread (https://youtu.be/vj-GVCcd4yo?si=X_R_f0TEnPHqOvVv) would be quite something!
What I'd love to see would be an Atari ST + T212 combo running doom (my electronics skills are not that good).
Also take a look at quake on the gba - 16mhz arm with cache. https://youtu.be/R43k-p9XdIk?si=yDycN7I3I4NWvEgU
Acorn had no retail/dealer network, no marketing and zero presence outside Commonwealth (UK and I think Australia), or even narrower outside UK/AU educational market buying Acorns due to BBC Micro Computer Literacy Project program inertia. Acorn was run so bad they didnt even have money to pay BBC for this absolutely fantastic and cheap marketing! Part of the reason for sale to Olivetti was to gain retail channels and pay back BBC royalties. In the end BBC was forced to write off last couple payments.
The Amiga with its revolutionary coprocessors (Denise, Agnus, Paula) was a game changer.
However, id Software taught the world that the important part of the software revolution was not in these coprocessors but in fast 3D code. And the Amiga architecture was simply not ready to face that challenge.
Now to be fair, I don't think DOOM killed the Amiga, but I am reasonably confident Windows 95 did.