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Re:Satya Nadella: “I want to use this tactically vs. GOOG/AA... by privacyking on Saturday September 16, 2023 @06:56PM (#37539643)
It's basically analogous to what Valve is doing with steam. Windows has a monopoly on PC gaming and Valve does not want to be subject to any future restrictions or requirements that may be enforced in the future, so they funded andfacilitated gaming on Linux based PCs.

Analogously, Microsoft doesn't want to be subject to the duopoly of Google and Apple with mobile (gaming), so they want their cloud steaming platform available on competitors.

Re:Satya Nadella: “I want to use this tactically vs. GOOG/AA... by dataflow on Saturday September 16, 2023 @07:09PM (#37539745)
> they want their cloud steaming platform available on competitors.

Not sure if typo or a newly coined cloud computing term :-)

Re:Satya Nadella: “I want to use this tactically vs. GOOG/AA... by williamtrask on Saturday September 16, 2023 @08:13PM (#37540180)
I don’t know why but that’s the funniest HN comment I’ve ever seen. I’m still chuckling. Took me a minute to figure it out. xD
Re:Satya Nadella: “I want to use this tactically vs. GOOG/AA... by dataflow on Saturday September 16, 2023 @08:51PM (#37540396)
Haha I'm happy to hear, thank you!
Re:Satya Nadella: “I want to use this tactically vs. GOOG/AA... by passion__desire on Saturday September 16, 2023 @10:08PM (#37540787)
Woody Allen would be proud.
Re:Satya Nadella: “I want to use this tactically vs. GOOG/AA... by diarrhea on Saturday September 16, 2023 @08:21PM (#37540233)
All vapourware.
Re:Satya Nadella: “I want to use this tactically vs. GOOG/AA... by djbusby on Saturday September 16, 2023 @08:31PM (#37540300)
Or a pile of some type
Re:Satya Nadella: “I want to use this tactically vs. GOOG/AA... by anoncow on Saturday September 16, 2023 @09:35PM (#37540609)
steaming (present participle)

to create a software platform which is platform agnostic.

to not depend on other businesses for your company's success

Re:Satya Nadella: “I want to use this tactically vs. GOOG/AA... by slowmovintarget on Sunday September 17, 2023 @12:04AM (#37541423)
The layers of architecture for apps on the steaming service are referred to as "piles."
Re:Satya Nadella: “I want to use this tactically vs. GOOG/AA... by sundvor on Saturday September 16, 2023 @08:25PM (#37540257)
First: I'm happy that Steam has put effort into Linux!

Then, as a bit of a tangent:

Windows only has a "monopoly" on PC gaming because Apple refuses to licence their operating system for non-Apple hardware - and because Linux just isn't mainstream enough.

If you could buy OSX just like you can buy Windows and install it on your home built PC, I'm confident the landscape would at least be somewhat different.

(It is certainly possible to install osx yourself on your own PC hardware, if you put your pirate hat on and are happy with massively outdated GPU drivers etc - or at least it was half a decade ago when I checked last).

Of course Apple would also have to develop some care for gamers.

Re:Satya Nadella: “I want to use this tactically vs. GOOG/AA... by darklion on Saturday September 16, 2023 @09:09PM (#37540478)
Your last sentence betrays your entire argument.

“Windows has a lock on PC gaming because macOS isn’t available for PCs. Of course, macOS would have to radically chamge to be even remotely usable as a gaming competitor to Windows.”

If macOS is that bad for gaming, no gamer is going to use it even if it was available for PCs.

Re:Satya Nadella: “I want to use this tactically vs. GOOG/AA... by sundvor on Saturday September 16, 2023 @09:40PM (#37540640)
[delayed]
Re:Satya Nadella: “I want to use this tactically vs. GOOG/AA... by toast0 on Saturday September 16, 2023 @09:55PM (#37540720)
> Disagree. My argument is that Apple have been ignoring it pretty much completely.

Worse than ignorning really. Games for windows from years ago largely still work. Games for Mac Os X don't because Apple regularly breaks compatability. This means the long tail of late sales won't happen without more developer effort, which isn't usually available.

Re:Satya Nadella: “I want to use this tactically vs. GOOG/AA... by makeitdouble on Sunday September 17, 2023 @12:24AM (#37541511)
I second toast0's point. Apple didn't ignore desktop gaming, they actively gave the middle finger to the whole community, repeatedly, and iOS was the only bridge that was thrown to restore some kind of decent relationship.

See nvidia basically banned from the macos ecosystem, or the whole fight with Epic as they couldn't come to any resemblance of a compromise.

Re:Satya Nadella: “I want to use this tactically vs. GOOG/AA... by chaostheory on Sunday September 17, 2023 @03:37AM (#37542479)
[delayed]
Re:Satya Nadella: “I want to use this tactically vs. GOOG/AA... by TylerE on Saturday September 16, 2023 @10:16PM (#37540821)
Plus a big part of what makes OS X OS X is the careful curated hardware.
Re:Satya Nadella: “I want to use this tactically vs. GOOG/AA... by beebeepka on Sunday September 17, 2023 @03:58AM (#37542613)
Yeah, like using overheating intel CPUs for year years. I feel for the poor schmuck who bought them, especially just before the jump to M1
Re:Satya Nadella: “I want to use this tactically vs. GOOG/AA... by foolofat00k on Sunday September 17, 2023 @09:42AM (#37544984)
I think that apple is going to break into gaming in a big way in the next 5-10 years. A small target range of carefully-curated hardware is a HUGE advantage in game development.

Devs will be able to optimize for apple machines in much the same way that they currently optimize for consoles, and you'll be able to know exactly how a game will perform on your system before buying it.

Re:Satya Nadella: “I want to use this tactically vs. GOOG/AA... by J_Shelby_J on Sunday September 17, 2023 @10:38AM (#37545490)
There is only so much optimization you can do before you run into the limits of the hardware.

I wouldn’t mind a 30% markup for an apple gaming pc, but based on the markups the currently charge for compute… I’d expect the top of the line $2k PC I built this year to cost $4k-$6k if it came from apple. I’m extremely skeptical of the vision for the same reason. You need raw power for driving high end displays.

They will probably compete in the console market though. Kinda like how their headphones compete in the “rich but not knowledgeable about audio” demographic. Actually, I’m kinda selling my self on this. I should buy more apple stock.

Re:Satya Nadella: “I want to use this tactically vs. GOOG/AA... by TylerE on Sunday September 17, 2023 @10:08AM (#37545231)
They're not top end AAA games by any means, but both Factorio and World of Warcraft have highly performant native Silicon builds that drive my high refresh rate display @ 1440p quite happily, without even making the fans spin up noticeably.
Re:Satya Nadella: “I want to use this tactically vs. GOOG/AA... by J_Shelby_J on Sunday September 17, 2023 @10:41AM (#37545512)
Nice! Meanwhile my 4080 and i7 struggles to get COD warzone above 120fps at 4k. While drawing 400w of system power.
Re:Satya Nadella: “I want to use this tactically vs. GOOG/AA... by emodendroket on Sunday September 17, 2023 @01:26AM (#37541807)
> Windows only has a "monopoly" on PC gaming because Apple refuses to licence their operating system for non-Apple hardware - and because Linux just isn't mainstream enough.

I mean, defend it or don't but it doesn't make it a not-monopoly that its competitors are not able to compete effectively for various reasons.

Re:Satya Nadella: “I want to use this tactically vs. GOOG/AA... by Supermancho on Sunday September 17, 2023 @10:51AM (#37545615)
AAPL can, but doesnt. A lot of hand waving over hardware, is misdirection. AAPL can curate limited support for consumer hardware same as their custom hardware, but they dont want to negotiate AND stop relying on ridiculous markup. The issue is momentum. AAPL has demonstrated this is the way and gaming...with new random features becoming popular based on consumer hardware breakthroughs, doesnt feed into their existing, stable, pipelines of profit.

TL;DR Gaming is partially fed by innovation in hardware and AAPL hates that.

Re:Satya Nadella: “I want to use this tactically vs. GOOG/AA... by emodendroket on Monday September 18, 2023 @01:42AM (#37552623)
> TL;DR Gaming is partially fed by innovation in hardware and AAPL hates that.

You don't think Apple Silicon constitutes "innovation in hardware"?

Re:Satya Nadella: “I want to use this tactically vs. GOOG/AA... by Supermancho on Monday September 18, 2023 @01:52PM (#37559490)
> You don't think Apple Silicon constitutes "innovation in hardware"?

I thought it was clear that I meant the innovation that they don't control.

Re:Satya Nadella: “I want to use this tactically vs. GOOG/AA... by emodendroket on Tuesday September 19, 2023 @11:42AM (#37571564)
Then the claim seems untrue. Are the Switch and PlayStation in any way more open than a Mac? The opposite seems true.
Re:Satya Nadella: “I want to use this tactically vs. GOOG/AA... by Supermancho on Friday September 22, 2023 @09:37PM (#37619884)
> The opposite seems true.

I have no idea what you are saying. I don't think we are having an exchange about the same things, or at least not the same context.

ie The reason AAPL's board doesn't want to support 3rd party hardware, which is usually based around the newest gaming technology from potential competitors, is some opposite reason?

Re:Satya Nadella: “I want to use this tactically vs. GOOG/AA... by Supermancho on Saturday September 23, 2023 @12:29AM (#37620580)
I was responding to:

> it doesn't make it (MSFT) a not-monopoly that its competitors are not able to compete effectively for various reasons.

My assertion is that AAPL could, but won't. The monopoly of MSFT in the gaming sphere is because of a sort of happy coincidence between a massive company willing to support third party hardware (MSFT) and another massive company that depends on not supporting it, to maintain a stranglehold on their market (AAPL) and all the minor players who can't afford to support hardware at scale for a prolonged period of time, to compete with MSFT...even thought a few have for a short time and fell behind or were acquired.

Re:Satya Nadella: “I want to use this tactically vs. GOOG/AA... by foolofat00k on Sunday September 17, 2023 @09:40AM (#37544967)
I mean, Apple's refusal to license their OS for non-Apple hardware is unambiguously the correct decision. From Apple's perspective there are countless downsides and zero upsides to doing otherwise.

Apple is going to be huge in gaming in the mid-term future. If you have a limited, controlled hardware range, developers can tune Apple-targeted games in the same way that they tune console games. They can guarantee that everything works exactly as intended, which has been the achilles' heel of PC gaming since time immemorial.

I grew up a hardcore gamer and vehement apple-hater, but over the past decade, Apple has become the most competent consumer hardware company on earth and I'm super excited for the future here.

Re:Satya Nadella: “I want to use this tactically vs. GOOG/AA... by J_Shelby_J on Sunday September 17, 2023 @10:28AM (#37545399)
I just can’t imagine Apple building and selling a replacement for a 4080 gpu and top line amd/intel cpu. And if they do they markup would be insane. Look at what they currently charge for compute as an example. Price vs performance ratio between apple and pc is too high to be viable.

So if apple does get into gaming it’s going to be incredibly gimped and ten years behind the tech curve. (Or at the level of consoles) Which might be competitive against that market.

But I am extremely skeptical that apple will compete with top of the line pc gaming in a meaningful way. Pushing +100 fps at 4k is not easy or cheap, and if apple wants to win enthusiasts (or even have decent looking VR for the vision) they’ll need to offer significant compute at a competitive price. So basically, they’ll need to completely change their economics model… and I don’t think they’ll do that.

Re:Satya Nadella: “I want to use this tactically vs. GOOG/AA... by goosedragons on Sunday September 17, 2023 @08:59PM (#37551000)
Even with Apple's "limited" HW, just on the iPhone it's like Sony releasing a new PlayStation every year. Add Mac in and it's like Sony's past decade in consoles every 12-18 months. Plus you add in the fact iOS users balk at paying $5 for a game, Mac gamers are a blip and Apple's penchant disregard for backwards compatibility and love to overcharge for storage and you really don't get a great recipe for gaming.
Re:Satya Nadella: “I want to use this tactically vs. GOOG/AA... by JamesLeonis on Sunday September 17, 2023 @11:17AM (#37545948)
> Windows only has a "monopoly" on PC gaming

Microsoft poured money into game tools since the 90s, published a large library of in-house games themselves, litigated and demolished it's competition (both Apple and Linux), and courted every single hardware manufacturer in existence. XBox as a console came into being from this massive investment.

> because Apple refuses to licence their operating system for non-Apple hardware

Reminder that Microsoft poached Bungie, who developed Marathon and others exclusively for Macintosh, to develop Halo for PC and XBox exclusive releases.