I don't have the numbers... but I'm going to assume that regular beer drinkers drink the popular light beers or already have a craft beer they like and spend less money trying new products. It took contentious political media to get die-hards to stop drinking their favorite light beer. That's how ingrained these brands are. It's harder to sell a new Amber Ale than a Juicy Mango/Dragonfruit IPA. These 2 beers serve different personas and the beer industry is focusing on growth over providing new products to their base.

I think this is right. When I was in my 20s I was really into beer. Now I'm older and I split my time between the usual light beer culprits when I'm drinking out and enjoying a few craft favorites when I'm drinking in and gaming/doing hobbies. Also when a four pack of 16oz cans is approaching $20 (or exceeding that) I'm less likely to be exploratory because who the he'll wants a fridge of rejects they don't like.

I (rarely) homebrew, for fun, but when it comes to beers in the fridge I have so many great local options to choose from (here on the south shore of MA, near Cape Cod), it's ridiculous: Second Wind, Stellwagen, Mayflower, Timberyard.... typically canned just a week or two before purchase. A few times a year I'll make a trip to Treehouse (worth it), otherwise the local package stores are well-stocked. I do remember enjoying Anchor Steam and IPAs back in the day (as a big upgrade from shitty mass-produced lagers), but my palate evolved and my preference for the best and freshest brew simply rules out generic bottles from the opposite coast.

My understanding is that this is kind of the pattern of the beer downturn. The huge operations are doing okay, shifting around amongst their sub-brands, introducing seltzers, etc. And the hyper-local stuff is still doing well it seems. But the "pretty big" craft brewers that went nationwide, they're facing the brunt.

Those light beers are also low ABV, which is ideal for warm summer days where to just want something refreshing without getting plastered. A simple tasting 4% beer works great for that. A complex, bitter 12% double IPA? Not so much.

I’d much rather drink an amber ale on a nice warm day than yet another IPA.

Just a point to the marketing and shifting norms... I would call a 4-5% beer normal, not low, ABV.

5% used to be considered high or an ‘export’ lager when I was a lad. We called Stella Artois at a massive 5.2% “wife beater”.

Typical session lagers like Heineken were around 3.5%.

Yeah, I'd call normal anywhere between 3.5 - 5%, with session beers being anything < 3.5%. Anything above 5% is strong and where, 15 years ago, beers used to top out at around 6.5% in your average supermarket (Carlsberg Special Brew aside), nowadays beers at 8 and 9% are commonplace, although perhaps not to the extent they were 5 - 8 years ago.

A lot of these are just too much, and too weird (as I and many others have commented), for day to day drinking. Nowadays I mostly drink session beers because I normally have to worry about driving, getting up early, or functioning in some at least semi-useful way later in the day.

Jesus, that ‘speccy brew’ burning tyre taste. We got a couple cans once when properly skint and choked them down.

Some of these 12% burned hops ipa’s taste like special brew to me.

> Jesus, that ‘speccy brew’ burning tyre taste.

Yeah, it's basically undrinkable. It was a bit of a staple at 6th form parties in the early 90s because it was cheap and strong, although I always struggled to get it down. I did buy a can many years later to try for a laugh as a fully fledged adult (is it really as bad as I remember, etc.?)... and couldn't finish it. Just awful.

To take that one step further I think most new drinkers find seltzers more refreshing in the heat than low abv light beers.

Worth noting that most 'hard seltzers' like whiteclaw are still brewed sort of like beers for tax reasons. Since brewed drinks have less excise on them than premixed drinks.

Well nah, the ingredients just like "alcohol": https://ussupport.whiteclaw.com/en/support/solutions/article....

You could argue that the alcohol in it was fermented, but all alcohol is fermented, aha. Apparently WC base alcohol is a pure spirit "5 times distilled from corn & gluten free".

Bud Light was the most popular beer in the USA until very recently Modelo Especial just passed it. Both of those are very straight forward beers.

The recipe changed after the acquisition by Sapporo. Fans of the original Anchor Steam didn't like the new taste and stopped buying. So it faded into the background with the other ~3-5 domestics being served at a given bar.

Lots of people talking out their ass here, clearly none of them spend any time in SF dives talking to other patrons.

Do you have proof that they changed the recipe/process. My wife and I have long suspected this, but I believe officially they denied any change.

The rebrand was an absolute disaster of marketing. You have a 125 year old brewery with an old-fashioned looking logo, and you throw that all out for a more modern design that looks like every other beer on the shelf that got their designer off of fiver.

Shades of New Coke.

> Too bad, considering they're a local beer with a lot of history and had a successful unionization effort.

127 year old company, unionizes in 2019, shuts down in 2023, I wouldn't really call that successful.

Unions in the US are on the ropes. Union membership is down, and companies have loads of resources and help to stymie unionization efforts. Frankly, unionizing at all is a successful unionization effort at the moment, since it shows other people it can be done. Can't let the perfect be the enemy of the good.

It’s on the ropes in corporate America - but not in the public sector.

I know this is just one example, but public school teacher unions don't seem to be doing so great, seeing how teaching is still the example always brought up as the most tragically underpaid profession.

Sure, a union isn't a magic bullet that fixes all problems, but I know school teachers in some very different districts in the US, and their pay is universally awful for the amount of time they put in, and some of them even end up having to buy their own school supplies, out of pocket, because their classroom is way underfunded. I guess we could argue that, without the unions, things would be even worse, but I still think teachers unions have mostly failed their members.

On the flip side, police officer unions seem to be doing pretty great, negotiating reasonably high pay, and helping to shield their members from accountability for wrongdoing.

Like you said it depends on the sector. I have a lot of friends that work for the state and it seems like their unions are doing great. Six figures, guaranteed raises, 2 Days in office per month, and what seems from an outsider to be like a 20 hour work week

Labor movements don't like public sector unions. When unions are talked about, it's almost entirely assuming private sector unions.

Well it could be management didn't meet labor's demand and labor got the brewery closed. So in that sense it could be success.

20th century labor movement: We want improved working conditions and more jobs to exist, let’s bargain in pursuit of that goal

21st century labor movement: we’d consider it a success to destroy all of the jobs altogether rather than accept less than 100% of our demands (which may or may not be economically feasible).

It sure incentivizes eliminating human labor as fast as possible.

That's not exactly being generous to the unions. The corporations fight unionization at every turn, so the unions need to play aggressive to get the kinds of wins that keep them being supported. At the same time, the corporations have taken the position that unionization is such an existential threat that they'll happily close a profitable location if it unionizes, in order to make an example of them, raising the stakes for unionization even higher. Meanwhile, the government will happily back the bigwigs at every turn.

The result is that good faith negotiations between capital and labor are now impossible. If the government would do its job, and seriously punish companies and investors (think less "angry email" and more "Old Yeller") who engage in illegal union busting, then unionization wouldn't be a massive risk for the employees, and more modest demands could be seen as acceptable.

The best way to 'fight' unionization is to offer a great employment package, so that the workers are reasonably happy. Workers know that unions come wih a lot of disadvantages. And unions often use heavy-handed methods to create a union shop, like effectively open elections and shaming.

But who says that’s related?

> had a successful unionization effort

Just forming a union should not be a measure of success. If it ultimately led to shutdown of the division because it was unprofitable, I would argue it was a pretty unsuccessful effort.

I haven’t seen anyone suggest unionization has had anything to do with it, in fact I’m going to groundlessly state that it probably is the only reason they lasted this long.

They only unionized four years ago. The union probably wasn't a reason why they lasted.

I was just pointing out the obvious anti-union bias of just mentioning they were unionized as if it had something to do with them failing. Sounds like they got bought by a conglomerate who closed them down. Normal capitalistic practice unrelated to the existence or lack of existence of a union.

It should be. See my other comment.

This seems to be a conclusion in the beverage world as well, the craft beer wave has broken and people are just trying to drink something that tastes like what it says on the label.

I home brew beer and the instinct is to make something crazy, but I get sick of my own experiments and double sick of paying 18$ for a 4 pack of someone else’s experiments. I could never stand being told that hop burn was a sign of craft beer, it’s a sign of a shit process and you should never have those flavors in your beer.

I’ve actually been shocked to discover hard kombucha with some fruit juice is great. I still drink my beer, but this stuff is light, refreshing, and it’s 7% so it gets the job done.

Anchor’s taste changed to me sometime after the acquisition, I liked it in years past and there was something off to me now.

Homebrewer here too. I agree. I like some experimentation but also like some "normal" stuff. I also don't like the really expensive odd stuff in the store. I've also begun to dislike the really plain stuff in the store.

Even if my beer is a little different every batch, I think I prefer it. It's fun to grow your own hops and even grow/malt your own grain.

Some of the highest-status beers during Peak Beer were well-executed straightforward beers; Pliny comes to mind. As does Zombie Dust.

Pliny adapted to shifting tastes too, they reduced the grassiness and switched to bittering hop extracts to get a more mass appeal flavor and reduce waste with flower hops that would also soak up more wort. If you aren't constantly adjusting in beer you'll go the way of Anchor.

I think the whole world is off axis if Pliny is a straight forward beer. Maybe we were all better off when Russian River was sending it out for us to buy in lots of 2 bottles to a local store that you had to call every day and check to see if they got any.

I just bought a random craft beer 4 pack that cost me $17 the other day, reminds me why I don't buy craft beer.

Is it hard to home brew something like a Pilsner? I imagine the hard part is consistency

At small scales, a rule of thumb is that it's harder to brew beers with lighter/subtler flavors. You can hide a lot of minor brewing mistakes behind an IPA or a heavy stout. Not so much with something like a pilsner.

To add on, in addition to needing more consistency and skill to brew something light in flavor, it also more difficult to brew a lager (which a Pilsner is) than an ale -- the yeast involved are different, and the fermentation process is generally longer (more opportunity for stuff to go wrong) and more temperature sensitive (more opportunity for stuff to go wrong.)

It’s not hard to brew a Pilsner, and brewing your own beer is rewarding, but the light German styles are the hardest to really improve on. If you just put some quality ingredients and decent temp control fermentation at a Pilsner, you’re going to get a super great beer judged against some regular commercial offerings, and a good beer in general. To get better that that, look into LoDo brewing if you want to go down the rabbit hole.

If you like to strive for perfection, the german styles will scratch that itch for you.

Edit: I will add that brewing Pilsner or Helles will literally never impress your friends. You’ll get a shrug and a “oh that’s good” out of them when you’ve put your heart and soul into driving out one little off flavor from your ferment that no one else can taste but you. IPA is basically the polar opposite.

There's other Bay Area breweries that have become Normal Good Beer. SF itself has had 21st Amendment, which isn't quite as good as it used to be, but is still Normal Good Beer, that you can get in stores no less.

I think there's a point that they got displaced by the general availability of Normal Good Beer that's just a notch better, in most of the places where they would be sold in stores. You go to Eureka, there's Normal Good Beer, made locally. You go to Portland, oh yeah lots.

I still only love sours; I'm a little gay cocktail freak usually, but sour beers have always seemed kind of special to me - I love the flavour and the history of using wild yeast (I think there was a river somewhere with the right type of yeast where they just used to leave fruit next to the river for the yeast to collect).

But unfortunately there doesn't seem to be as many sours around in the UK now, when I was still in NZ we have tonnes, but now all I find in the UK is IPAs and "DIPA"s etc. So boring.

Ah there we are: https://flipchartfairytales.wordpress.com/2013/04/28/lambic-... tbf idt they leave the wort by the riverside anymore per se, the yeast seems to just be in the air all around that area. Super cool, though.

Belgium is definitely worth a visit if you like interesting beers, there are countless places, but I'd have to recommend Delirium Café (a honestly confusing maze of various beer halls) but for good weather "Little Delirium" is great too, smaller location but with nice outdoor seating.