In places with younger craft markets, it's like an even split between hops and extreme naming/label graphics. Here in Seattle, beer names are like Obscure Mythology Reference and you might enjoy the Wikipedia hole it starts you on while you imbibe. The first craft brew I remember seeing visiting my original home state, Virginia, was literally named Raging Bitch with a fierce looking dog baring its teeth and blood-like splatters of red ink. It was actually a pretty decent stout IIRC.
As all good stouts should be, in my humble opinion!
My all time favourite beer is the BrewDog, Nogne and Mikkeller collaboration stout: the Black Tokyo Horizon. It's 17.2%!
The highest you will see actually fermented is usually around 18-20%, but there are specialty yeasts that can get up to 25%. Then you can get even higher with extended aging in spirit barrels where some ABV is picked up by absorbing residual spirit as well as evaporation increasing the strength. Sam Adams Utopias for example comes in at 28%
The grain to strike water ratio changes so much that lautering often gets “stuck” due to the thick consistency of the grain bed.
The issue is yield and lautering. The mash is so thick, or rather there's so much of it, that proceses need to be adjusted to account for that, and from experience yields are much lower in a typical entry level craft brewing system (400L).
In the US I think it is technically illegal to make with a brewers license, though some breweries may make an Eisbock and sort of fly under the radar.
Something like Utopias by Sam Adams is 28%, and even at that point, you drink it more like a liquor than a beer.
Steadman also did the art for Anthony Bourdain’s cookbook - highly recommend that though.
edit: HST’s story on the Kentucky Derby features Steadman prominently and it’s my favorite of his after/along with Fear and Loathing and Hell’s Angels. It’s probably the most gonzo of the three as well.
'BrewDog, the fast-expanding craft beer firm, has apologised to former employees who accused the company and its co-founder James Watt of fostering a “culture of fear” in which workers were bullied and “treated like objects”.' [0]
0: https://www.theguardian.com/business/2021/jun/10/brewdog-sta...
I agree with the parent, it's a great piece and iirc it's where Thompson and Steadman first met up. If you're looking for something interesting to read during lunch today, this is for you.
One of the people behind Liquid Death water was on NPR some weeks back, and basically their entire deal, as told by him, was just taking canned water and applying craft beer branding.
Not to knock it, evidently it worked and, as far as the product and concept, was all they needed. Just thought it was funny—yeah, why not put an edgy name and skulls all over water?
(I am kidding.)
[1]https://dg6qn11ynnp6a.cloudfront.net/wp-content/uploads/2018...
Beforehand my choices were absurdly overpriced beers, sweetened drinks, or plain water. I’m a big fan of sparkling water, so this new development is nice, even if I don’t particularly care about the branding gimmicks.
> Water quality was one of the critical factors in the company’s choice of WNC from about 200 sites across the eastern U.S. […] it also learned there was some high-quality water to be found in aquifers throughout the region — primarily around Black Mountain.
[0] https://www.blueridgenow.com/story/news/2012/07/23/sierra-ne...
But at least the all-IPA all-the-time trend seems to have died down, and I do see local breweries with more pilsners and Kölsches.
I find it quite fascinating that americans like kölsch. The first time, and only time, I saw kölsch outside of Germany was in Mountain View at some beer auction style tap bar in 2016. It was quite popular since it had a high price. I might assume it was due to the similarity with local/large batch beer.
(I've also very recently discovered how good NA/very-low-ABV beers are today, but that's a topic for a different thread.)
I feel like that was a much more innocent time. Now no matter where you are, there's a pile of competing craft beers, trying to out do one another across different dimensions (though mostly hops), it's hard to keep track. At the same time, good beer seems to mean a lot less now, because of how spoiled we all are.