Simi related, but i’m really glad something like liquid death became a thing! I go to a lot of live events, especially concerts, and I can now reliably buy sparkling water at almost all the every event.

Beforehand my choices were absurdly overpriced beers, sweetened drinks, or plain water. I’m a big fan of sparkling water, so this new development is nice, even if I don’t particularly care about the branding gimmicks.