It's Moloch - the optimization for one criterion (https://slatestarcodex.com/2014/07/30/meditations-on-moloch/) on the grandest scale. It's attention in the "attention economy", but attention is just signal for revenue opportunity, which is profit extraction aka the optimizing measure for Capitalism.
Too be clear, I am not even against Capitalism. Its been a powerful tool for driving market economies, and in conjunction with social justice it has risen all boats. The problem now is that it's been eroding foundational societal elements that make contemporary society (and Capitalism itself) possible in the first place... like attention, science, community, political sense-making, and more.
This is different from, but related to, Goodhart's Law (https://en.wikipedia.org/wiki/Goodhart%27s_law).
One particular market economy is well ahead of the others in the experiment to erode democracy. In the marketplace, truth, fact, lies, and propaganda are all just information.
But democracy depends on education and instruction. These two critical types of information are undermined by for-profit purveyors of falsehood. The dysfunctional cycle is complete when people themselves crave the lies and propaganda more than they want the truth and facts.
Belief is repeatedly rewarded; critical thinking becomes an ancient habit that only the signatories of the constitution appear to have exercised.
Modern interment businesses rely on the equation CAC < LTV, that is, “is the cost of acquiring a customer less than the lifetime value?” If so, they’ll spend money on advertising and this support an attention-based feed.
The fact that advertising now leads to increased revenues, which can be used as a basis for credit, completes the feedback loop.
With money creation coming from credit, interest rates can be unreasonably low. Bond yields, even for dismal companies, have been ludicrously low by historical standards. Advertising being a tool to turn money into revenue streams, anything that produces an emotional response will be monetized to the extreme.
A company can raise case by borrowing at essentially zero cost, use this cash to buy ads, and increase the demand for attention.
With fixed money supply, the interest rates wouldn’t get nearly so low. That would reduce demand for advertising because the cost of borrowing the money to acquire a user might exceed the LTV of the user.
I don't intend the above to be read as a would-be theorem in economics ("if-then"), I just want to know how you reason here.
I'm not the person you've responded to but i don't think that these sentences are logically connected.
If the former is true then the hustle to get this attention will become even stronger, increasing the attention economy. Unless you're not talking about valuable in a momentary manner, but that would mean you've moved on from capitalism.
Humans are weird, attention isn't nearly the only way to make money, and in fact, attention itself _depends_ on these other ways to even exist.
Think of it like the rich. Even though they themselves would never build a road, nor do they value building a road, they benefit hugely from them, such that those who are able to build roads make money. And the less people there are that can build roads, paradoxically, the more valuable the ability to build roads becomes.
It's for these reasons that things are so cyclical, this too shall pass.
Technology should be modulating these difficulties, and instead some of it is short circuiting our more basic emotional systems. Lower hanging fruit. Though I wonder if the more difficult tasks that make us happier, more sustainable as individuals could be pursued in a purely capitalistic incentive scheme, provided it's viewed on a time scale of ten or twenty years instead of one. What businesses take such a long term perspective though?
I have to hope some young people eventually escape the attention-sucking technologies that try to sabotage their concentration, and eventually discover the satisfactions of thinking about complex problems, continuously, for months and months and months.
Even for simpler problems the ability to just sit with it for a few hours/days dramatically increases your ability to write quality solutions.
Good code isn’t the most difficult or complex CS algorithms. It comes from thinking about the problem until you understand it so well that the code is almost self-evident.
Of course, once you’ve thought things through so much it seems trivial to you - which I blame for the annoying verbal tick we all tend to get when explaining things where we say “Basically it’s…”, or “it’s really quite simple…”
The real fun starts when you get to the problems that _do_ need weeks of thinking, and multiple prototypes to validate your theories. That’s when you start to feel like the “science” in “computer science” might not be misnomer :)
Very true. I notice this in books on advanced deep-dives on graph theory, queue theory or neural nets, where the writers use the word "obviously" about things that are obviously not obvious.
Things are cyclical, and as it becomes obvious that sort of work has become more valuable, more people will start doing it.
> Now you can force your idiotic, or great ideas onto the screens of millions of people you'll never meet.
I'm sorry, did a hand reach out of your phone and force you to install and view the app of the week?
Take 50 years ago. There were more newspapers then - every town had its local columnists, who were the bloggers of the day. Big cities had multiple daily newspapers.
TV and radio broadcasting wasn't so centralized. There were a lot more local radio DJs and locally produced TV shows.
But if we look back at history, it's mostly the A list who come to mind.
As 99% Invisible suggests, "always read the plaque" - for example, from https://99percentinvisible.org/article/always-read-plaque-ma... :
] Roman: If you’ve never heard of Ellis Chesbrough, you’re not alone. In fact, as I record this, he doesn’t even have a Wikipedia entry. ...
] Dan: But back in the 1800s, Chesbrough was the man. And no one has ever worked harder to save Chicago from its own poop.
(Though he did have a Wikipedia entry, says https://en.wikipedia.org/w/index.php?title=Ellis_S._Chesbrou... ).
A better 99% example is from the mid-20th century, when a college student was so locally famous the student body voted to name a building after him. But I can't find that example.
To the 99 PI point, I'm always struck walking around a city like London how much significant statuary there is of people I've never heard of in spite of being reasonably familiar with British history. And, yes, some of them probably don't have a Wikipedia article and if you were to create one, some admin would probably decide it was insufficiently notable.
>TV and radio broadcasting wasn't so centralized. There were a lot more local radio DJs and locally produced TV shows.
I'm not sure I agree with this in general though. No, you're less likely to know of local DJs today. But go back a few decades and "everyone" watched the same lineup of TV on a Thursday night and it would probably have been something of a cultural knowledge shortcoming if you didn't know who the network news anchors were. (I could name them from 25 years or so back. Really wouldn't know today.)
Secret lodges were once very popular, with their own hierarchies and (internal) fame.
Newspaper kiosks would carry a wider range of newspapers and magazines, but have now effectively disappeared.
Local clubs were also more common. When my old neighborhood was build in the 1950s, one of the lots we set aside as a clubhouse, with square dancing events. (It's since been turned into a pool.)
> go back a few decades and "everyone" watched the same lineup of TV on a Thursday night and it would probably have been something of a cultural knowledge shortcoming if you didn't know who the network news anchors were.
Sure, but godelski was talking about 50 years ago.
In the 1970s, a local TV station in Miami had "Toby the Robot" in a show to read the Sunday comics - https://www.pbase.com/donboyd/image/132365543 . Toby would also appear in local parades.
At https://www.pbase.com/donboyd/memories_tv_and_radio you can see some of the local Miami TV shows produced in the 1950s and 1960s .
Rick Shaw was an important local radio DJ - https://pbase.com/donboyd/memories_rickshaw . Read the comments about how locally famous he was.
Go back a few more years and there was even less network programming. If you saw the musical "Hairspray", that portrays a show based on Baltimore's Buddy Deane Show, which was one of several local teen dance television shows later replaced by national shows.
Remember, it wasn't until 1951 that we had a nation-wide microwave system that could carry TV broadcasts, and at the beginning most TV shows were still created locally. The Prime Time Access Rule went into place about 50 years ago to try to prevent that centralization.
(For another fictional movie portrayal, O Brother, Where Art Thou? shows The Soggy Bottom Boys achieving local fame because of their song on The Flour Hour.)
So even though there are new methods now, my observation is still that there were other ways to get famous, and some of these ways are no longer so common, making them somewhat hidden to modern viewpoints.
How then would you determine the validity of "There's way more B list and C list celebrities than ever before."?
I certainly don't know how.
Put another way, at what level is the winner of a beauty contest famous? I don’t think people would universally agree except at the extremes. Miss America is famous, the winner of a spring break wet T-shirt contest isn’t barring something unusual happening.
Is Miss America even famous these days? I sure couldn't name one--though perhaps I'd recognize names from years past.
I tend to agree that if you go back a number of decades more local people were probably fairly well-known locally but I'm not sure I'd put the top guy at the Elks Lodge in the "famous" category. Draw a small enough circle in geography or niche interest and a lot of people are notable to some degree.
In both cases they easily qualify for a Wikipedia page though I doubt most people can name last years winners.
2. In the public eye.
Some people are only famous within their city.
A DDG search for examples easily finds things like:"Throughout Newberry’s long history, there has been an accumulative list of memorable and locally famous people. Machinist and inventor, Reginald S. “Reg” Ruggles was one of them.", at https://mynewberrynews.com/community/newberrys-machinist-and... :
"Most of the letters ended with a PS containing one of Aunt Agatha's aphorisms, which became famous throughout the county" - https://en.wikipedia.org/wiki/Sidney_Grapes
The barrier to being famous dropped as people spend less time on any one thing. A few seconds of attention is qualitatively different than reading a novel or even watching a movie.
It’s not that it’s easy, it’s that more people make it to B and C list fame.
that's quite an arrogant thing to say and probably will rub a lot of people the wrong way.
but let's give it the benefit of a doubt.
Let's say that there is a quality greatness separate from the qualities of likely to succeed, easy to implement, monetizable and so forth
where idiotic is concerned I would wonder if this is a quality separate from physically impossible, illegal, has obvious undesirable side effects? Is being guaranteed of business failure for an idea you hope to build a business on make that idea idiotic?
Now once we have this question as to what exactly comprises greatness and idiocy in ideas we can say there are many intelligent and successful people who have thought an idea was brilliant and would be hugely successful (two qualities we have separated), which idea then resoundingly failed.
The Segway comes to mind. I remember when that was first revealed, I thought hey this thing is genius, amazing. I sent it round the office, everyone had a big laugh about how stupid it was, including our lead designer who went into a big tirade about how people have bikes (in Denmark), Americans should just get bikes, they were not going to redesign their cities to accommodate the Segway if they don't redesign to accommodate the bicycle etc. etc.
So, was the Segway an idiotic idea, a brilliant idea, or a mediocre one?
I submit it was both brilliant and idiotic.
Our designer who saw the idiocy did not see how we would end up with the computerized autobalancing of the Segway in everything (except evidently bikes), how we would have autobalancing electric scooters, skateboards etc.
the people who saw the technical brilliance of the Segway did not realize how it was just not going to be a successful consumer product.
So - would you have judged the Segway as Brilliant or idiotic or just mediocre, and why?
on edit: clarification, fixed some grammar
That said it will only worsen the obesity epidemic
You are confusing people's disagreement with the competing definitions of "objective" and "subjective". These are separate things. Something can be objectively true and yet people will still disagree about it. Objectively, vaccines for Covid-19 can lower the risk of death for those who get a case of Covid-19 -- people disagree about it, but it is not a subjective question. Objectively, Darwin's theory of natural selection explains much of the development of the diversity of life on Earth, but people still reject the theory. There are many objective facts in the world that people still disagree with, because some people are irrational. What you seem to be confused about is the role disagreement plays in determining whether something is objectively true, which is to say, it plays no role at all -- many things are objectively true, yet fiercely contested by irrational people. The fact that irrational people exist does not mean that everything in the world is subjective, it only means that some people have some experiences which they experience subjectively. George Orwell made the remark that some people could not be brought around to facing to reality till their wrong beliefs were tested on a battlefield, and it is true, if you shoot someone in the brain, the argument that everything is subjective comes to a sudden end.
No you can’t. Attention is scarce. That’s why it’s called “attention economy”. In fact, it was far easier to force idiotic ideas onto the screens of millions of people before the internet came along. That’s what TV commercials were.
You can set up a youtube account then do episodic dumb shit, and i can guarantee you'll get thousands of not millions of views eventually. You simply couldn't do that 30 years ago.
Those are your words. How many people do you think have already read them? How many more do you think will have read them after 10, 20, or 50 years?
If you'd said the same thing before we were using computers to communicate with each other, who would you have said it to? How many people would have heard it? How long would those words have been discoverable? What chance you would you have had to have your words reach millions of people?
Forget about you, what chance would I and everyone else have? Speaking as someone who wasn't born after the internet it's much easier now than it was when I was a child for my words to reach a massive number of people, and every child alive today has a better chance than I did at their age.
Attention is scarce, when you've got near instant communication over a global network of billions of people you only need a tiny fraction of them to be looking your way and you've got your ideas onto the screens of millions of people
Not so much as you'd think. Try it. You'd be surprised.
See how easy it is to become famous? I just told you how :)
I don't doubt you'll eventually reach someone who would stay on the line and chat a bit, but unless you're lucky it could take a while.
If I was asked to "regulate" this problem of so-called "altmetrics", and the "attention economy" in general, here is how would I do it.
Twitter used to be based on SMS, but since 2020 it is just a gigantic website like Facebook. These two mega-sized websites are the primary sources of "altmetrics". If we take away the right to create these gigantic outsourced websites, what would happen.
I would place limits on websites that are comprised of so-called user-generated content. For example, if someone wants to run a website with millions of pages, they are free to do so. (If they could actually produce enough content to justify so many pages.) However, they are not free to have millions of different people author the pages. A website could not be a mass scale middleman (intermediaries) for people who wish to publish using the www. A mega-website doing no work to produce content, financed solely by selling people out to advertising could not, for example, supplant an organisation that employs journalists and editors to produce news.
By regulating creation of these mega-websites we could reduce the incentive for advertising. The mega-websites would lose their traffic and disappear. They would be replaced by normal-sized websites that cater to specific audiences.
Allowing a few websites to grow to enormous size while not having to do any work to produce content has been a mistake. Of course they can make billions in advertising revenue. It also allows any notion of egalitarianism in the www's design to be compromised in favour of a sharecropper model, so-called "platforms".
Without oversized websites no one would be able to publish their content to every website in existence. No website would be able to do zero work to create content and yet act as a middleman drawing massive traffic that can be monitised via advertising. That is what these mega-websites like Twitter and Facebook do. They sit between people who create content and people who consume it and sell these people out to advertisers.
The cost of publishing data/information to the www will continue to fall. The technology to make it easy will contnue to advance. We do need to be able to communicate in small groups, as we have always done. That is possible. We do not need to collectively use mega-websites with billions of pages run by a handful of third parties in order to do it. The follow-on effects of millions of people communicating via these third party websites are obviously harmful.
Let's take a pre-web TV show: American's Funniest Home Videos. That showed UGC to millions of people, allowing millions to propose their own (of course, the producers were the deciders, at least up to the point where the videos went on the air). So how is that show different from the websites you'd prohibit?
And here’s another difference: at least in my country, this programme was something that might be shown for an hour, maybe each day or maybe each week (it’s been a while, I don’t remember which one it was). There wasn’t a 24/7 channel that would show a steady stream of such videos without a pause - in other words, the show started, and ended. Twitter and Facebook never end.
As for comments/feedback: au contraire : A lot of those UGC shows had (or have) phone call-ins and phone voting, and piles of fan mail. The producers would gauge audience reaction and modify the selections accordingly.
But now it's much more efficient, unfortunately.
Let's take a pre-web example: Use of the early Internet was restricted to military, academic and later other institutions. Pre-1993, advertising was generally not permitted.^1 Were those rules legal problems.
1. https://eric.ed.gov/?id=ED350986
"ICANN", a secretive non-profit coporation with some very well-compensated staff, domiciled in the US, supposedly regulates "the Internet", at least in part. But no one can tell us where ICANN's "authority" comes from. Maybe acquiescence. I don't know.
When ICANN started handing out "domain names" in the early 1990s there was a rule that certain obscene strings could not be registered. Was that a legal problem. Later the restriction was inexplicably lifted. At first the registrations were free. Then they were $100. Then they were $50. All apparently arbitrary decision-making accepted without legal challenge. Where do these rules come from. Under what authority are they made. If ICANN had some rule about how websites can use "their" domain names, would that have been a legal problem.
The Internet has all manner of "rules" and "limits". Some may be technical in nature, but some are policy-based, at least in part. And those policies may come from a variety of non-governmental sources, including mysterious ones like ICANN. How can anyone challenge these "rules".
Let's say I want an IPv4 address block, but a "regional registry" says I am not allowed to receive one. How does this registry even have any authority to set rules and tell me I cannot have a block. Who "owns" the rights to network addresses. What legal recourse do I have when I am refused.
Whatever the answer, the fact is that there is an enormous amount of cooperation and acquiescence to restrictions imposed by sui generis "authorities" that goes into creating a single "Internet". And AFAIK these registries and other organisations like ICANN have few if any "legal problems".
Obviously the rulemaking is not only limited to made up "Internet authorities".
For example, Cloudflare can "kick a website off the internet". Cloudflare makes its own rules. The website may continue to publish via Tor or some other option, but the point is that most "rules" of the Internet are not found in any legal system.
Or how about when .org was going to be sold off to a shell company. Public protest stopped the sale. Although ICANN would have us believe they stopped it. Who "owns" .org. What are the rules. Who makes them. Can they be challenged through legal process.
Websites like Facebook and Twitter need the cooperation of many parties to do what they do.
The Internet, including the few mega-websites, operates according to cooperation and compliance with self-appointed "authorities" whose "rules" are generally never subjected to legal analysis.
In the rare cases where such "rules" are legally challenged, the defendants almost invariably settle to keep the novel issues out of the courts and retain their uniquely derived "power".
The other (no longer applicable) source of authority was the contract from the US Department of Commerce. This is no longer applicable, as the US government decided it did not need to be involved with this, especially because it got a lot of criticism for being involved, but the contract really offered the government no real control over ICANN.
The place where ICANN has the most say is domain names. Here ICANN acts as a full blown policy maker, in addition to running the naming IANA functions (like creation of the root zone file). To the extent that ICANN "regulates 'the Tnternet'", it is restricted to its policy setting over the DNS.
It is less easy to give any current source of authority for this without the commerce contract. But it really comes down to everybody accepting ICANN as the provider of the root zone file, and the fact that ICANN would reassign the TLD delegations to a different registry if a currently assigned registry does not want to follow its rules.
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The regional internet registries nominally get their authority to issue DNS address ranges from a delegation from the IANA (in its numbering function). Like mentioned before, one can trace ICANN's authority to run the numbering portion of the IANA back to being designated as the IANA by the Internet Architecture Board (part of the IETF), but this could be a little misleading, as the "numbering community" now exists, and ICANN claims that it is that community that would be allowed to appoint a new organization to run the IANA numbering functions.
(Also ICANN has created a stand alone nonprofit to actually run the IANA functions. This is a membership based non-profit with ICANN as the sole member, making it basically like a subsidiary without legally being one, because ICANN wanted to make it very clear that the operation of the IANA functions is separate from the policy making part of the organization once the Government contract was stopped.)
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Now perhaps you want to know how the IETF has authority? Quite simply, they are an outgrowth of, and assumed the functions of the Network Working Group, a group a early ARPANET researchers. As the group that defines protocols like TCP, IP, HTTP, etc they derive their authority from just that, that they develop the standards that underlie the internet.
Twitter and other Big Tech websites comprised of UGC and pointers to articles on newspaper websites have grown too large to moderate. Section 230 gives them immunity from lawsuits that the TV show does not have. The TV show has producers, actual people who make editorial decisions. Big Tech has people too but they hide their decision-making in "algorithms".
Gonzalez is probably going to change what Big Tech, i.e., mega-sized websites, can get away with under Section 230 immunity.
A website operator who wants to publish pages managed and edited by 150 of his "friends" would be acceptable.
A website operator who wants to hand out pages to 100,000 people would not be acceptable.
https://journals.plos.org/plosone/article?id=10.1371/journal...
https://arxiv.org/abs/1105.5170
https://arxiv.org/abs/1011.1547
https://pdodds.w3.uvm.edu/teaching/courses/2014-01UVM-303/ou...
https://www.newyorker.com/science/maria-konnikova/social-med...
Shots fired!
Being famous used to be rather difficult. Of course there were exceptions (writing To Kill a Mockingbird, being the guy who dove into the river to save a drowning child, for example), but for the most part, you were going to live your life known only to the few hundred or thousand people you met personally.
Even though you could pick up a phone and dial anyone in the world who owned a phone, you wouldn't, and if you did, they'd hang up on you. Now you can force your idiotic, or great ideas onto the screens of millions of people you'll never meet.
Is that a good or a bad thing? It's certainly bad in some ways, and this is one of them.