Is Miss America even famous these days? I sure couldn't name one--though perhaps I'd recognize names from years past.
I tend to agree that if you go back a number of decades more local people were probably fairly well-known locally but I'm not sure I'd put the top guy at the Elks Lodge in the "famous" category. Draw a small enough circle in geography or niche interest and a lot of people are notable to some degree.
In both cases they easily qualify for a Wikipedia page though I doubt most people can name last years winners.
2. In the public eye.
Some people are only famous within their city.
A DDG search for examples easily finds things like:"Throughout Newberry’s long history, there has been an accumulative list of memorable and locally famous people. Machinist and inventor, Reginald S. “Reg” Ruggles was one of them.", at https://mynewberrynews.com/community/newberrys-machinist-and... :
"Most of the letters ended with a PS containing one of Aunt Agatha's aphorisms, which became famous throughout the county" - https://en.wikipedia.org/wiki/Sidney_Grapes
Put another way, at what level is the winner of a beauty contest famous? I don’t think people would universally agree except at the extremes. Miss America is famous, the winner of a spring break wet T-shirt contest isn’t barring something unusual happening.