If the stats from things like Patreon are to believed (and filtering out the "dead weight" of creators who don't post or have given up without closing their account) there's a serious "top 1% of creators make XX% of the revenue" problem.
Which means that for a small fraction, it's a job, for the vast majority it's a money-losing hobby.
And even if you don't, certainly an "industry" where 99% of the people "employed" don't even make the poverty line or make back their expenses (patreon and only fans would fall here) wouldn't. (The people trying to 'make it big' are probably moonlighting as retail/restuarant anyway, just as all those who tried to make it in Hollywood did in years past).
There's certainly major abuses but the 1099 and "self employed" world is even more full of them than the W4 world.
/s