Notice the wording "ENDS"
That would modify your statement as follows :
Something can be kind and filmed (provided.. ENDS).
OR restating your sentence:
"Something can be kind and filmed provided filming was not the goal of the kindness, and in fact filming was entirely unintended and unexpected"
Prearranging to film giving you a million dollars, is very different from just showing up an putting camera's in your face with out your foreknowledge or consent
OP commingled morals and kindness when his intent (now obvious to me after rereading) was to explicitly discuss morality of the situation.
You are exploring the morality of performing an action that violates moral norms (in this case, expectation of privacy)
We were exploring whether it is possible to be kind from an act if the end goal is obtain valuable exchange, off the act
Consequentialists believe all that matters is the "ends". So even if I filmed something with the aim of patting myself on the back but it made people feel good, it's moral because the outcome was positive.
Others believe all that matters is intent. A good Samaritan may act recklessly and end up maiming somebody, but they acted morally because they had positive intent to offer aid.
(Of course, there's many other takes but those seem to be the one's germane to this part of the discussion).
Both outcome and intent matter, and the tricky question is how to balance the two.
I don’t have a strong philosophical argument to justify the balance I aim to strike in daily life, but it definitely feels like both consequentialism and deontology fall down when left totally to their own devices.
I've heard people smarter than me advocate contractualism as a way of finding balance between the two.
The issue here is how it plays out the person gifted isn’t more than a prop.