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Re:Sony to buy video game maker Bungie in $3.6B deal by brokencode on Monday January 31, 2022 @02:20PM (#30152796)
Let’s hope this goes better for Bungie than when Microsoft owned them. It’s kind of funny that they’d get out from under the thumb of one corporate overlord only to find a new corporate overlord 15 years later.

I guess that points to how unbelievably hard it is for independent game developers to survive, and it makes me kind of sad. If it can happen to Bungie or Blizzard, it can happen to any game developer.

Gamers are notoriously hard to part with their money, even though games can deliver an incredible amount of value for each dollar compared to other types of entertainment.

I’ve put hundreds of hours into certain games that I’ve paid $60 or less for, whereas renting or going to a movie provides only a couple hours of entertainment for something like $5-$20.

Re:Sony to buy video game maker Bungie in $3.6B deal by grogenaut on Monday January 31, 2022 @06:31PM (#30156371)
I worked for a studio that Sony acquired. The transition went well. Sony seems to be a Value Add for the studios it runs. They provide Money, HR, Basic systems, like any big company. They also provide market analysis, insight, and collaboration with the other studios. There's no chance 2 Sony studios are going to put out the same game at the same time, they have a "portfolio". So there won't be a Prototype/Infamous situation. The folks I interacted with from Sony were all great and very much on our team. One of our producers (who manage multiple games) showed up and ran the localization team when the specialist quit for 2 months.

I think sony will play the right level of support for Bungie.

I also got a shot of what it looked like to develop a game. There are long windows where you have a lot of folks on staff with not much revenue. And developing a new IP means you have a lot more staff that has no revenue. This is hard for single IP studios, and thus the layoffs on a cycle. For 2 IP studios this can be harder as you want to go as big on the 2nd IP as you do the first, so you may have even more.

Being a part of a massive publisher helps out a ton. There are other games coming out and creating income, this levels out the 3-5 year development cycle between IP. It also takes the stress off of the founders a bit. You're not forcasting out runway for 4 years of minimal revenue and hoping you don't have to take on cash at the end and give up ownership.

Re:Sony to buy video game maker Bungie in $3.6B deal by KTallguy on Monday January 31, 2022 @09:31PM (#30157895)
This is a great post and generally echos my own experience. I think Destiny is a decent brand with a smaller, but still sizable following.

My personal opinion: Sony wanted to acquire both the Destiny brand and the team that built that brand—especially the innovative networking engineers. I hope that Bungie gets another shot at a new brand, maybe something that isn't a shooter.

Re:Sony to buy video game maker Bungie in $3.6B deal by erulabs on Monday January 31, 2022 @02:31PM (#30152981)
I hear that metric a lot - dollars per entertainment-hour. It's an interesting metric - but it's also important to remember the 1.5 hour Marvel film almost certainly took more human hours in the input side than virtually any video game. At least, my 10k hours in StarCraft took far far far fewer human hours to produce than my 1.5 hours watching the Avengers.

Sort of a "labor theory of value" for entertainment pricing, I guess.

Re:Sony to buy video game maker Bungie in $3.6B deal by gamblor956 on Monday January 31, 2022 @03:20PM (#30153689)
also important to remember the 1.5 hour Marvel film almost certainly took more human hours in the input side than virtually any video game

This is simply wrong.

Marvel movies (and indeed, most studio releases) are generally produced and released within a year or two. Only the biggest blockbusters have crews in the hundreds, and it is rare for a movie to have a crew in the thousands. For example, Endgame is one of the most expensive movies ever made...and production and post-production (i.e., VFX) took less than 2 years. Dune (2021) was filmed and post-produced in under 2 years. Tenet, Nolan's most technically complex film, was actually filmed and post-produced in just over 1 year. (But contrast to Avatar 2 and 3, which have been in production for over 4 years and counting.)

On the other hand, almost every AAA game of the last decade has spent years in development with a crew of hundreds for almost the entire time. For example, Red Dead 2 was in development for 7 years. Starcraft 2 was in development for over 5 years. Destiny was in development for 4 years.

Note that the above timeline does not include pre-production work (like writing the screenplay, casting, hiring crew, raising funds) because in the movie industry pre-production work proceeds very slowly (for example: Avatar 2 was in pre-production for 7 years; Gemini Man for over 20 years), but the actual production and post-production (i.e., the actual making of the movie, editing, FX) happens at a lightning pace. In the game industry, the creative parts happen in tandem with the development of the game itself.

Also note that while movies can have large crews, the different teams aren't all working at the same time; for example, film crews and other production crews rarely interact with the VFX or other post-production crew.

Re:Sony to buy video game maker Bungie in $3.6B deal by evrydayhustling on Monday January 31, 2022 @02:48PM (#30153248)
If you allocate all those hours to one gamer, there's no contest. Check out the dev costs of games here [1] to the "net negative" (no marketing) costs for movies here [2] -- 4 games break $100M while you need $200M as a movie to get on the list. So, twice as much for 2h of content!

But if you factor in audience size, things get more complicated. Red Dead 2 sold about 38M copies, a near record, but Avengers Endgame reached something like 250-300M people at the box office, even before streaming etc.

[1] https://en.wikipedia.org/wiki/List_of_most_expensive_video_g... [2] https://en.wikipedia.org/wiki/List_of_most_expensive_films

Re:Sony to buy video game maker Bungie in $3.6B deal by Someone on Monday January 31, 2022 @06:01PM (#30156022)
I think the OP's argument is that you also have to factor in hours played, and that, per player-hour, respectively movie-watcher-hour, the game is a lot cheaper.

300M movie watchers is about half a billion hours. If those 38M games all had only one player (probably fairly close) they only have to play the game for 15 hours on average to get at half a billion player hours.

https://howlongtobeat.com/game?id=27100 claims it takes at least 49 hours to beat it, so it’s likely that the game was played for more hours than the movie was watched.

Re:Sony to buy video game maker Bungie in $3.6B deal by JulianK on Monday January 31, 2022 @08:46PM (#30157597)
As an added layer I suspect that most people watch the entire movie but most people don't finish games.

There's a percentage of players of course that will play a game for many hundreds or thousands of hours but the calculation is shakier when you take the falloff of players into account/

https://www.ign.com/articles/2014/03/17/gdc-most-players-don...

Re:Sony to buy video game maker Bungie in $3.6B deal by tsimionescu on Monday January 31, 2022 @03:43PM (#30154008)
Isn't a huge part of that money going to the actors, not into more typical actual labor?

Games take a lot longer to produce than films (in total, per hour of content that may not be true).

Re:Sony to buy video game maker Bungie in $3.6B deal by toyg on Monday January 31, 2022 @05:49PM (#30155862)
Not that huge, really. A-list actors will get 10-20m tops, add all the others and you're probably looking at around 30m-40m over a budget of 300m-500m.

The largest expenses are related to FX costs and marketing. That's why the cost of low-effects movies falls very rapidly under 100m, you can film a run-of-the-mill romcom for less than 10m.

Re:Sony to buy video game maker Bungie in $3.6B deal by throwaway17_17 on Monday January 31, 2022 @02:45PM (#30153224)
I would really like to see that comparison, i.e. the ‘human hours’ required, for a AAA game by a largish developer vs. the average Marvel film. I may try to do some rough numbers later because that just seems like an interesting thing to know.

Also, how far down the stack do you go for each. Both rely on tools to make the production happen. Do you count hours to make the digital editing software and fx programs for films? Do you count the human hours to make Unreal4?

Re:Sony to buy video game maker Bungie in $3.6B deal by spelunker on Monday January 31, 2022 @03:04PM (#30153490)
Do you count the hours to design and produce the computer hardware used to render the CGI for a film? Do you count the years and cost of raising a child from birth to being a member of the crew?

I doubt they count hours towards tools etc developed as they probably paid money for those. So, different bucket I guess, and still important for the overall cost.

Re:Sony to buy video game maker Bungie in $3.6B deal by toyg on Monday January 31, 2022 @05:55PM (#30155946)
It really depends on the production - some of them, particularly animated ones, had to develop their whole pipelines from scratch as part of their early productions. You can bet that time was accounted for as part of production costs. Same for pioneer productions like The Mandalorian (iirc costing $3m per episode, a large chunk of which went into developing experimental 3d soundstages).

For the more common endeavours, then no, of course - they just use what is there, or more likely outsource it to specialised providers in the same way as they would outsource e.g. building a website.

Re:Sony to buy video game maker Bungie in $3.6B deal by cecilpl2 on Monday January 31, 2022 @03:29PM (#30153821)
Paying money for a tool means having a person develop that tool for you.
Re:Sony to buy video game maker Bungie in $3.6B deal by spelunker on Monday January 31, 2022 @03:45PM (#30154056)
Obviously yes, but if you're attempting to add up person hours worked for some project, I don't think you would include the hours spent in say Mac OS.
Re:Sony to buy video game maker Bungie in $3.6B deal by slugiscool99 on Monday January 31, 2022 @03:55PM (#30154193)
Sure, but game devs use tools like unreal engine the development time of which shouldn't be factored into the human hours calculation
Re:Sony to buy video game maker Bungie in $3.6B deal by toyg on Monday January 31, 2022 @05:42PM (#30155771)
> the 1.5 hour Marvel film almost certainly took more human hours in the input side than virtually any video game

I'm not sure what you mean.

A big Marvel movie costs around $300m-$500m to produce, these days. AAA videogames can go over $300m-$400m I believe. It's basically the same ballpark, as far as input costs go. However, a film results in 2h of output enjoyment for a consumer, whereas games get several multiples of that.

Re:Sony to buy video game maker Bungie in $3.6B deal by snarfy on Monday January 31, 2022 @03:02PM (#30153469)
Do you not remember beating StarCraft and watching the ending credits scroll?

It's a giant wall of text for 30 minutes.

Re:Sony to buy video game maker Bungie in $3.6B deal by brokencode on Monday January 31, 2022 @02:50PM (#30153280)
The fact is that independent game developers struggle to survive, so that is what I’m using as my yardstick for whether they are making enough money.

Dollars per entertainment hour is just a way to try to convince gamers that it is reasonable to spend more on games, but perhaps the better argument to make is that we need to pay these companies more or they will go out of business or move to scummy pay to win business models.

Re:Sony to buy video game maker Bungie in $3.6B deal by johnchristopher on Monday January 31, 2022 @02:50PM (#30153281)
That only works out if 1 hour of video games has the same value as one hour of a movie.

It's apples to oranges anyway, even when comparing games to games.

Re:Sony to buy video game maker Bungie in $3.6B deal by onlyrealcuzzo on Monday January 31, 2022 @03:43PM (#30154010)
Why are so many people trying to make triple A games? It just seems like there is too much supply and not enough demand. Don't even most hardcore gamers only play a select few triple A games? And aren't triple A games unpopular with almost all casual and sports gamers?

And most importantly - isn't there the LEAST growth in the hardcore gaming segment?

Re:Sony to buy video game maker Bungie in $3.6B deal by password321 on Monday January 31, 2022 @04:13PM (#30154451)
There is an extreme demand. Many franchises like Pokemon are still breaking sales records along with consoles.

https://gamerant.com/pokemon-legends-arceus-sales-records/

Re:Sony to buy video game maker Bungie in $3.6B deal by klohto on Monday January 31, 2022 @05:05PM (#30155244)
Pokemon isn’t AAA
Re:Sony to buy video game maker Bungie in $3.6B deal by sk0g on Monday January 31, 2022 @06:26PM (#30156301)
Not sure what definition you are using to exclude Pokemon, but Wikipedia's [0] definition certainly would classify it as AAA [1].

[0] https://en.wikipedia.org/wiki/AAA_(video_game_industry) [1] https://en.wikipedia.org/wiki/Video_game_publisher#Major_pub...

Re:Sony to buy video game maker Bungie in $3.6B deal by onlyrealcuzzo on Monday January 31, 2022 @06:37PM (#30156444)
I think AAA is more about budget.

I thought the budget for AAA games was higher, and I thought the budget for Pokemon (handheld games) would be lower.

But turns out Pokemon Sword and Shield cost >$20M to make, and AAA is low 10s of millions. Definitely AAA by every measure.

Re:Sony to buy video game maker Bungie in $3.6B deal by Jensson on Monday January 31, 2022 @06:47PM (#30156544)
I don't think many would say that $20M would be AAA today, games are much bigger and more expensive today than 20 years ago. $20M budget means you would break even on less than a million sales, I doubt anyone would call that level of budget AAA.

Pokémon does however have an AAA level marketing budget even if it doesn't have AAA level development budget.

Re:Sony to buy video game maker Bungie in $3.6B deal by Jensson on Monday January 31, 2022 @06:32PM (#30156384)
AAA is more of an investment term, how much money and how reliably is this project expected to return? Pokémon very reliably produces a ton of sales and revenue, so is AAA even if their development budget/quality doesn't look AAA at all. Normally you need a high budget to ship games that will reliably sell, but Pokémon managed to get there via branding instead.
Re:Sony to buy video game maker Bungie in $3.6B deal by kbelder on Monday January 31, 2022 @05:22PM (#30155509)
What, there's a AAAA category now?
Re:Sony to buy video game maker Bungie in $3.6B deal by sk0g on Monday January 31, 2022 @06:26PM (#30156308)
The good thing about arbitrary labels is you can apply any one you want :)
Re:Sony to buy video game maker Bungie in $3.6B deal by dogma1138 on Monday January 31, 2022 @02:59PM (#30153404)
Halo 1-3, ODST and Reach what exactly went wrong for Bungie when they were under Microsoft?

Microsoft, Activision, Sony they were never truly independent no studio these days can afford too.

Game development is a mess and a very expensive mess at that, you need a sugar daddy if you would to survive.

Re:Sony to buy video game maker Bungie in $3.6B deal by theandrewbailey on Monday January 31, 2022 @03:17PM (#30153658)
> Halo 1-3, ODST and Reach what exactly went wrong for Bungie when they were under Microsoft?

Bungie didn't like how Microsoft managed them. Bungie wanted to do something other than Halo, but Microsoft wanted more Halo.

A Destiny reference can be seen in ODST: https://www.gameinformer.com/b/features/archive/2014/01/09/h...

Re:Sony to buy video game maker Bungie in $3.6B deal by sk0g on Monday January 31, 2022 @06:28PM (#30156337)
Ironically, Bungie broke off from Microsoft in hopes of more creative freedom, but as per the article, are running an even tighter ship now... Unfortunate.
Re:Sony to buy video game maker Bungie in $3.6B deal by dogma1138 on Tuesday February 01, 2022 @02:37PM (#30167966)
I think something went wrong with Bungie around the time that Marty parted ways. He also acted out in a way that made it kinda hard to be sympathetic towards him but he seemed to be a big part of what made Bungie Bungie.
Re:Sony to buy video game maker Bungie in $3.6B deal by w4rh4wk5 on Monday January 31, 2022 @03:17PM (#30153652)
Exactly. Just looking at the Master Chief collection shows that the games were quite alright.
Re:Sony to buy video game maker Bungie in $3.6B deal by HWR_14 on Monday January 31, 2022 @03:05PM (#30153494)
Bungir became a household name while MS owned them and they launched an iconic franchise. How was that bad?
Re:Sony to buy video game maker Bungie in $3.6B deal by rodgerd on Monday January 31, 2022 @04:10PM (#30154414)
Prior to their Microsoft deal they produced a variety of games with different settings (the Marathon universe which linked to their earlier games and forward to Halo, Myth I/II which were RTS with rich lore, and Oni which was a close-combat game that functioned as a precursor to the likes of Yakuza and Sleeping Dogs in terms of the mechanics).

With Halo, the single-player and lore began to tail off to focus on the multi-player market, and their other settings and styles of games were all discarded in favour of an FPS treadmill.

Re:Sony to buy video game maker Bungie in $3.6B deal by redisman on Monday January 31, 2022 @06:53PM (#30156610)
That’s life for game studios though. It’s hard to survive. Making #2 or #3 of a hit is a lot more likely to make the studio survive another 5 years
Re:Sony to buy video game maker Bungie in $3.6B deal by parkingrift on Monday January 31, 2022 @02:50PM (#30153269)
I think the word "find" is pretty descriptive. It's hard to find people willing to turn down billions of dollars. This is more like an indictment on M&A in the modern economy. Why compete when you can simply acquire?
Re:Sony to buy video game maker Bungie in $3.6B deal by abakker on Monday January 31, 2022 @04:12PM (#30154427)
Acquiring is good! Not every company that wants to grow needs to do something original, sometimes funding people doing original things is good. Bad management is not a requirement for acquiring companies, though it is frustratingly common.
Re:Sony to buy video game maker Bungie in $3.6B deal by parkingrift on Tuesday February 01, 2022 @08:02AM (#30161861)
> Not every company that wants to grow needs to do something original

Maybe they should? The world would look quite different if companies were forced to innovate and compete rather than merge and acquire.

Re:Sony to buy video game maker Bungie in $3.6B deal by adolph on Monday January 31, 2022 @02:56PM (#30153358)
They've done better the second time around:

The Wall Street Journal reports today that some analysts estimate Microsoft paid between $20 million and $40 million for Bungie in total.

https://www.ign.com/articles/2000/06/20/microsoft-acquires-b...

Re:Sony to buy video game maker Bungie in $3.6B deal by saynay on Monday January 31, 2022 @02:23PM (#30152848)
Isn't this the third time? I thought they were owned by Activision for a bit, before leaving again.
Re:Sony to buy video game maker Bungie in $3.6B deal by tylerchilds on Monday January 31, 2022 @02:25PM (#30152884)
They partnered with Activision to leverage them for distribution in a ten year deal that they broke part way through, iirc.
Re:Sony to buy video game maker Bungie in $3.6B deal by Hamuko on Monday January 31, 2022 @02:24PM (#30152872)
Publishing agreement, not ownership.
Re:Sony to buy video game maker Bungie in $3.6B deal by willis936 on Monday January 31, 2022 @04:24PM (#30154626)
And yet they appeared to have an all-time low in creative freedom during that period.
Re:Sony to buy video game maker Bungie in $3.6B deal by gehsty on Monday January 31, 2022 @03:24PM (#30153748)
Maybe free to play games that make money through micro transactions, without pay to win mechanism (like buying skins or hats!) are the way to sustainably produce games? Kinda like a SAAS subscription instead of a purchase software outright deal.
Re:Sony to buy video game maker Bungie in $3.6B deal by steveklabnik on Monday January 31, 2022 @03:27PM (#30153795)
This is the current business model of Destiny 2: there's free to play, with expansions you can buy for a one-time cost to give you more content, or microtransactions for cosmetics.
Re:Sony to buy video game maker Bungie in $3.6B deal by umvi on Monday January 31, 2022 @02:27PM (#30152918)
> I guess that points to how unbelievable hard it is for independent game developers to survive

I thought companies like Bungie, Bioware, etc. sold out.

i.e. it's easy to survive if you make blockbuster titles like Halo or Mass Effect, but then a big corp comes by and offers mega bucks to buy you and so you sell out. The solution if you don't want to be "under the thumb of [a] corporate overlord" is to not sell out in the first place.

Re:Sony to buy video game maker Bungie in $3.6B deal by HWR_14 on Monday January 31, 2022 @03:06PM (#30153517)
MS bought Bungie, and then Bungie had the money to make the first Halo