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Re:2022 Ford F-150 Lightning by idiotsecant on Friday May 21, 2021 @11:01AM (#27234900)
There are a certain group of users that need the machines to be strong for towing, tall for required ground clearance, and with bed capacity to haul material, tools, and other everyday cargo.

There is another group that doesn't need any of things but is convinced that they might some day. They are aspirational requirements. Why are those people convinced they need these things? The same reason anyone is convinced they need anything in the modern world. Advertising. Truck ads tell you that the Ford F150 is a tough truck for men who are tough (or want to be) and don't take nothin' from nobody (once they get out of this crappy job) and are masters of nature (or surely would be if they didn't live in the suburbs).

They buy product placement in all the badass movies, their commercials look like b-roll from a transformers movie, and the trucks themselves get more comfortable and less utilitarian every year.

Ford is not in the business of selling (light) trucks - they are in the business of selling an aspirational lifestyle to a population that thinks they might one day become an action hero. The F150 is, and has been for a long time, a consumer toy and not a serious work vehicle.

Re:2022 Ford F-150 Lightning by jrsj on Friday May 21, 2021 @11:08AM (#27235018)
I’m about as “casual” of a user as possible and it’s still much less that I might theoretically need these things someday and more that I do need them, occasionally. For myself or for friends + family.
Re:2022 Ford F-150 Lightning by igetspam on Friday May 21, 2021 @11:18AM (#27235155)
This. Before I left the bay, I daily drove a motorcycle or a Jeep. Many of my weekends required truck. If you can only have one, the truck is the better tradeoff.
Re:2022 Ford F-150 Lightning by idiotsecant on Friday May 21, 2021 @12:45PM (#27236449)
As a thought experiment: for the vast majority of this sorts of tasks a panel van is a superior choice- more secure, more protected from the elements, better milage, much less cool. I'm fact actual trades people are much more likely to use one than am f150.

Could you ever see yourself buying a panel van? Why or why not?

Re:2022 Ford F-150 Lightning by jrsj on Friday May 21, 2021 @12:55PM (#27236612)
There’s a lot of times it’s more convenient to just throw something over the side of the bed so I would miss that but as a purely utilitarian vehicle vs a work truck absolutely yes.

However for my truck in particular I got a somewhat luxury trim with 50k miles for only $20k, so it was a good mix of things I would want in a vehicle generally as well as the utility. Panel vans aren’t really offered in that configuration, and I probably wouldn’t get one now because I plan on just keeping this truck as a secondary vehicle long after it’s paid off and I eventually get a smaller daily driver.

All that being said the one thing that could make me change my mind is an electric van with extensive usage of solar panels. That has a rather unique value proposition so if it existed in the future I’d be interested in it at least.

Re:2022 Ford F-150 Lightning by baq on Friday May 21, 2021 @11:21AM (#27235209)
Why not rent something occasionally then?
Re:2022 Ford F-150 Lightning by jrsj on Friday May 21, 2021 @11:27AM (#27235290)
I got a good deal on something very well equipped with low mileage, and trucks tend to hold their value exceptionally well. It’s also just more convenient this way.
Re:2022 Ford F-150 Lightning by arwhatever on Friday May 21, 2021 @03:26PM (#27238758)
You nailed it.

There are a good number of legitimate uses and legitimate users for these vehicles (I know a lot of legitimate users), but the vast majority of the giant vehicles on the road have only 1 visible occupant and no visible cargo.

And although I am doubtless projecting, I can't help but envision a fresh hot latte in their cupholder, which the driver is on their way back from procuring.