It is a system for building better profiles of potential targets for advertising. Gathering data is a means to improve online advertising services to Google's customers. The more data you volunteer, the more their online advertising services can potentially improve. That is one way to look at it.
From another perspective, all the "security" measures are a red flag for me that Gmail accounts are high risk if using for important, personal matters. (And that people are increasingly using it for such things.) The available solutions to that problem from the user's perspective should include the option to stop using Gmail, not simply to support Google's rollout of the next set of Kafkaesque "security" processes that incidentally always require more privacy sacrafices.
Giving me a notice that a User-Agent header changed (by suggesting they have detected a "new device") is not my idea of "security", but it reminds me that this data point is among the ones they are collecting for their online advertising services. It makes me wonder what assumptions and proclamations someone might be making based on such "evidence". I did an experiment where I saved a session cookie for an account I registered and used it outside the browser weeks later, without any User-Agent header. It worked flawlessly and I got no warnings of a "new device". Makes one wonder what is in that cookie and how long it will last. Is it restricted to IP address/location. If it never expires, then if an attacker ever gets a session cookie and the user never logs out of that session, the attacker will be able to "silently" use the account, forever. Yikes.
The capriciousness that one often finds on a company like Google that means whatever they allow now isn't necessarily going to be honored in six months.
This is what iNUM was supposed to solve. Sadly it didn't take off.
I know nothing about voip providers and this makes the setup sound scary to me.
I'm going to try and onboard this thinking into my life.
What is the alternative to Gmail? Genuinely interested. I'd be willing to switch if I found a future-proof email solution for both personal and business usage.
Step 2, Fastmail, Protonmail M$, ... will be happy to offer you email for few € a month. If you'd desperately need to save money on that, there is Czech provider Seznam.cz that offers email on custom domain for free. Only issue is that the registration is in Czech, but Google Translate your friend: https://emailprofi.seznam.cz/login It's like a biggest local internet company, not totally random provider, so should not just steal data or disappear right away and works reasonably.
All in all I've enjoyed their services. Their security/E2E Encryption support is nice (could still use a bit more functionality though) and they are definitely a lot more FOSS friendly than Google when it comes to actually using their services.
I actually pay for ProtonMail now and I'm in the process of moving all my communication to it. My Google account will stick around, but I'm diversifying my dependencies and it feels so good.
Never had a problem, and allows up to 3 aliases at a time that can actually be completely different instead of Gmail's useless [email protected]
(&yes, I use Gmail for junk or transactional stuff; need the acct for an Android mobile, and their UI is a horrific kludge of UI conceits trying to showcase their 'mad design skilz' - yuk!)
I would just suggest people think about what might happen if Fastmail gets enough of a userbase to be the next Gmail.
Apple iCloud for personal use.
I honestly think it's a much better approach to email. One of the key issues with having an email address is that anyone who knows it is granted permission to get your attention, whereas with HEY you get rid of that problem for the most part but without having to 'program' your inbox.
[0]: https://hey.com
Building proprietary, impossible-to-understand Rube Goldberg mechanisms based on associations between accidental aspects of my life (location:phone number pairs, for instance) is not a security system, it is a design for randomly fucking me over. If your system is designed to fuck me over, I would prefer to use something else, thanks.