"Steve politely declined several times, stating that everything at Apple was a group effort, so he didn’t like to sign and take credit for everything. " [1]
And with every Keynote Steve will thank all teams who has been working nights and days, often using the phase "separated from their families". And constant and consistently reminding everyone that "We, at Apple." Not "Me, Steve Jobs".
I remember some made the observation Elon Musk is more about selling himself than Tesla or SpaceX. Steve Jobs is more about selling Apple himself.
But at the same time let's admit it, Apple without Steve Jobs is just different. There is no one to keep the balance between everyone. Jony, Eddy, Tim, Phill, Scott Forstall and lots of others. Steve often likes to refer Apple as the Beatles, where the whole is greater than sum of its parts, and they kept everyone's flaws in check.
[1] https://live.autographmagazine.com/profiles/blogs/steve-jobs...
The credits for God of War PS4 were 28 minutes long listing pretty much every employ of Sony in all countries down to caterers.
Personally I find that insulting and unfair to the actual creative team that made the game.
Could it be... that crediting is part of the industry norms in one case, and not the other? Absolutely nothing to do with unions.
It sounds a lot less hypocritical this way.
At the time, Jobs was also running Pixar, which never seemed to have problems in its movies to credit everybody down to the hairstylist of the second unit's caterer by name. Hmm… could it be that… they were unionized and we were not?