As a former EE, I can categorically state that absolutely no bench I have ever seen is that tidy when debugging hardware. It's usually a complete snake pit of cables, mess and hell. And half the equipment that they would actually need to support what they have out on display is not actually there. Also no one is going to sit on those god awful chairs while working.
And on top of that I guarantee that there are PCs in their real laboratories that do the CAD and debugging work. Zukon, SolidWorks, Catia and Altium don't run on Macs.
PCs design Macs. Discuss :)
Edit: in retrospect I think it felt like a Scientologist recruitment video.
At least I hope so.
But the old Apple II on the shelf in the back got me to smile.
I made a very similar comment to my gf during the live stream. I think there is something insular, cult-like, and very broken in tech culture, and the live stream really seemed to emphasize the point.
Perhaps paradoxically, I thought this year's WWDC videos were much more natural and interesting, even though they clearly also were meticulously rehearsed and stage managed.
Not sure for CATIA, but this is true for Zuken, Altium and SolidWorks at least; and Mentor Graphics and Cadence.
I would much prefer people bumbling over their words but speaking off-the-cuff than people who sound like they are reading something scripted by the PR department off a teleprompter.
“But somehow, in the act of making something with a great deal of care and love, something is transmitted there. And it’s a way of expressing to the rest of our species our deep appreciation.
"So, we need to be true to who we are and remember what’s really important to us. That’s what’s going to keep Apple, Apple, is if we keep us, us"
- Steve Jobs.
Besides that, yes not having planned speeches and speaking your mind unfiltered are traits that I would absolutely expect to see in the same person. They are different expressions of the same thinking process. I'm sure a lot of us have read that Thailand is were pedos go etc. But most people would have the restrain to not call someone attacking them a pedo.
Musk tweeting some guy is a pedo has NOTHING to do with his public speaking skills. It wasn't in a public speaking setting.
I'd also prefer a more casual approach.
> He seems extremely tense and probably would freak out at someone having a bad day or even making a bad joke in the same room
This statement seems unfair to me. Not everyone who looks tense would lash out at innocent people.
I swear every presentation he spends a greater and greater portion of his speaking time doing prayer hands.
The stock price is down since Monday, so I guess they screwed up?
On the sidenote it is kind of ironic that you label this a studio, which is generally an artist term, and then claim that apple creates shiny pieces and not art. That would make it precisely a lab...
Not sure if such a lab would be even open to all employees at Apple from what I hear.
Soon engineers will be staging their workstations and benches so they look like the Kardashian I mean Apple selfies.
The sleek, clean, uncomfortable workspace is just convincing enough for the average user to seem like a real lab. It's perfectly on brand with how Apple wants to be perceived.
Check the transition at 13:10 "back to Johny"
You can't just do CGI and call it a day at 90% close-enough levels. You gotta do it well or not do it at all.