https://www.nickkolenda.com/conversion-optimization-psycholo...
Sure, this might be the worth of the features, but then I might get frustrated: "I want features X and Z, but they are only in the most expensive tier. In the cheaper one I can get just X, or X and Y. So now I have to pay for X, Y, Z although I only need X and Z."
Another example: johnreed fitness gym offers three tiers. They are basically the same, but give you more flexibility in where you train. If you are a member for one year, you move up one tier for the same price. It's not clear whether or not my contract would get cheaper if I start at the highest and after a year move to the price of one lower.
So basically they made me work and think a lot just about pricing for some service I actually want because I don't want to think about it. Which made me choose another gym altogether.
I'd never heard of your company but this service looks GREAT.
I wish you financial success.
Question: your price points are sooooo low (which is great for the consumer) but I get concerned it's too low for your company to stay viable. Is that a concern? Please don't take this an me knocking your company. I really love what I've seen on your site.
The point of the pure text recognition service is to draw business; not to make a profit. Without the "Advanced Features", the service operates at a slight loss. However, the profit margins and total volume we do on "Advanced Features" covers the loss and turns a profit.
On the Hydra (Documents-to-Database) side of things, I think we charge enough. Margins are very high.
It would take me probably an hour or more to scan 1000 pages. Given that, I don't see a significant difference between spending "an hour plus two quarters" and "an hour plus ten quarters".
I know investors like recurring revenue, I sure do.
For many things I have no idea how much I am going to use them in six months if at all, but it seems they feel compelled to price something at "$X a month" even if I just could spend $Y on it this week, solve my problem, and maybe buy some more later. I am thinking in terms of $Y.
There are just so many monthly bills out there that the only service anyone needs now is one that cancels all the services you don't use.
But the idea sounds great to me.
What I saw happen with television is that it went from a ratings based model (they had to make stuff people wanted to watch) to a model where the "cable bundle" was determined by cigar-chompers in a dark room somewhere. I can say I want this group of 20 channels, but I can't say I want CNBC but not CNN, Fox and MSNBC.
They get paid anyway so now there is no connection between "what I want as a consumer" and "what I get". So of course you get slow decline like we've seen with the cable industry -- the only meaningful conversation you can have through the market is "exit".
Netflix has only "exit" and "not-exit", it doesn't have market signals that say you can do 1% better and make 1% profits. So ultimately it gets a dull edge.
So many firms are falling over each other to offer you all the Madden NFL and Assassin's Creed you could possibly play and I am frustrated that people don't perceive that this has happened to MTV and most of the other cable channels since the 1980s: when I was a teen we watched music videos, but a 70-year old man bought the network and decided that he didn't want us to watch music videos. Once Youtube let people chose what to watch we found that people still love watching music videos: does anyone watch MTV? I'm sure there is somebody long past youth in Hollywood who thinks they can stay in touch with "youth culture" by watching MTV. I suspect there is a TV set in a Nielsen home that blasts away 24 hours a day with nobody watching. Other than that I don't know.
That's funny, but empirically that's not what happened. A quant working at MTV realized that reality TV like Real World, Jackass, and The Osbournes were way more lucrative and way more popular. At the same time music exploded in access (Napster). People voted with their eyeballs.
To make sense of the decisions that the TV industry makes you should also consider what their moat is and how they tried to protect it from the internet.
Studios still made content people wanted to watch, monetizing it became a lot harder which is why (strictly) ratings became less important. Bundling came around because it was easier for Disney to force Comcast to swallow channels like Lifetime and Toon Disney if they needed that to get access to ESPN. ESPN (live sports) has no digital compliment and for many people is the only reason they pay for Cable. The name of the game then became "How much money can we extract out of the remaining ESPN subscribers".
That is, the industry would have transitioned to a "harvesting" model with increasing cable bills and fleeing subscribers no matter what the competitive threat (internet, netflix, ...) is. The competitive threat determines where the crisis happens, but the crisis is built into the product.
I don't believe it about MTV. I don't think anybody watches the Real World, Jackass, or the Osbournes. They read in the newspaper that somebody got killed acting out a scene from Jackass or they watch the highlight reel for the Osbournes on Entertainment Tonight. The meaning of that kind of television is not in the watching, but in being a subject for the rest of the media.
[0]https://www.dailykos.com/stories/2020/8/12/1968730/-Sumner-R...
TV networks initially embraced reality television because of the Hollywood writers strike. The writers stopped writing, so the networks turned to content that didn’t require writers. Then they discovered that reality television is cheaper, too. The rest is history.
You make a good point. I suppose it doesn't apply in quite the same way here, since we offer lifetime free credits --- they don't refresh each month. 1,000 free pages, then you have to pay.
I'll still be able to use this service in 2075?
Do you expect anyone to believe that?
If a company gives me "free X for life", I can't expect X if they declare bankruptcy. If they get acquired, the acquiring company will probably be within their rights to cancel my free X, and this has been done time and again. You can try to die on the hill of "lifetime means my lifetime" but I don't know what you expect to gain.
Thus it is a reason to look for another vendor who shows signs of realistic planning. If I can pay $50 for something that costs them $25 and it is obvious that it is roughly like that, I know I am partnering with a 'sustainable' business.
Exactly. It can handle tables of information with a variable number of rows from document to document. It can also handle arbitrary rotation, skew, offset and cropping. To see an example of some extreme cases: https://siftrics.com/hydra.html
>What would be the difference between Siftrics vs standalone OCR software?
The reason I started Siftrics is this:
Lots and lots of businesses need to put data from their documents into a database. Standalone text recognition gets you 75% there.
I thought, at the end of the day, companies still have to hire engineers to write programs --- which _do_ leverage standalone OCR/text recognition --- that are specially tailored to their documents.
I want to eliminate those specially-tailored programs. Now Hydra isn't perfect, but in many cases (people are willing to pay for it), Hydra reduces those specially-tailored programs to a single function call...
client.recognize('avionics-invoice', ['invoice_1.pdf', 'invoice_2.pdf'])
...followed by your database insert. :)A question, if I may: How big is your userbase?
I encourage you try it yourself. After all, you get 1,000 pages for free :)
I could see it being very useful to small businesses that work with paper a lot.
I am a huge evangelist of this piece of advice. I'm the founder of a startup that offers ONE price --- and free trial credits, of course --- for each product. I think it has helped us tremendously.
The amount of startups I see that use the 3-column pricing plans (or worse!) is mind-boggling. Perhaps there is empirical evidence supporting complicated pricing. But I've never seen it. I specifically went with one price per product because I think complicated pricing plans negatively affect sales and sign-up rates, not to mention operational complexity!
If you're interested, here's our pricing page: https://siftrics.com/pricing.html