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Re:Magic Leap trying to sell for $10B by thrav on Wednesday March 11, 2020 @11:01PM (#22553259)
I had a chance to use one of the Meta headsets (Magic’s primary competitor) a few months before they went under. Don’t get me wrong, it was pretty cool to walk around a 3D model wearing a headset, but the UX was nowhere close to practically useable and the picture quality was too faint to do anything serious. There’s undoubtedly some kind of value in the tech and IP, but I can’t see these things being used for much anytime soon. VR is light years ahead in terms of practical potential, and it’s not really getting off the ground either. I can’t see them getting anything remotely close to $10B.
Re:Magic Leap trying to sell for $10B by tootie on Thursday March 12, 2020 @09:12AM (#22556411)
Having tested both the Magic Leap and HoloLens, the biggest problem by a mile is field of view. Everything in this magical holographic world cuts off within a very narrow band of focus. The image is also not very sharp, bright or opaque. Trying to achieve both opaque images and a transparent screen is extremely difficult. As is the processing power to push enough pixels in battery-operated piece of eyeware. It's possible that microLED can bridge that gap, but it's just starting to creep into commercial production. Even with the current limited technology, I have yet to see any remotely plausible mainstream use cases for this kind of device.
Re:Magic Leap trying to sell for $10B by leetrout on Thursday March 12, 2020 @11:35AM (#22557917)
I think retinal projectors are going to be the answer we're just not there yet.

I'm big fan of the magic leap for gaming. It looks and feels really good.

I'm a big fan of the HoloLens for work because it's easier to navigate and works more like expected for business applications. I have not gotten to try the HL2 yet but I am excited for the broader FOV.

Re:Magic Leap trying to sell for $10B by BostonEnginerd on Thursday March 12, 2020 @07:18PM (#22563070)
I recently tried on a headset which had eye projection. It was extremely disorienting to wear. The Hololens was a lot easier to work with -- pretty magical!
Re:Magic Leap trying to sell for $10B by seanmcdirmid on Wednesday March 11, 2020 @11:14PM (#22553342)
The Oculus Quest has pretty much gone mainstream at this point, they even had supply shortages during Xmas that has yet to be recovered from (but mostly thanks to Corona).
Re:Magic Leap trying to sell for $10B by MegaButts on Wednesday March 11, 2020 @11:22PM (#22553388)
Let's say they sold 200,000 for the Xmas season - that would put Oculus Quest sales at around 600,000.

https://gamedaily.biz/article/1337/report-oculus-quest-has-s...

And it seems VR sales (EDIT: shipments) are hovering at around 6,000,000 a year (this tends to include the crappy VR headsets that are sometimes given away for free with high end phones).

https://www.androidcentral.com/nearly-half-all-vr-headsets-s...

This sounds like a lot...but it might not be. To put things in perspective, the Kinect sold around 20,000,000 units and was considered a failure by Microsoft which is why they abandoned it. I think the parallels between the Kinect and VR is worth noting, since most are really accessories to something else (or used for very niche purposes).

VR definitely isn't mainstream yet, but it might get there in a few years. I think Half Life Alyx will be an interesting juncture and maybe even a make-or-break point for VR.

Re:Magic Leap trying to sell for $10B by seanmcdirmid on Thursday March 12, 2020 @12:03AM (#22553646)
People expecting a half life gaming experience have been disappointed while the rest of us are too busy playing Beat Saber. It is going down just like mobile gaming did, in a different direction from hardcore gaming. AngryBirds wasn’t half-life either.

I don’t really game on my Quest, but I do use it for a one hour workout everyday. My system is pretty beat up too, if it stopped working tomorrow I would get a replacement immediately.

Re:Magic Leap trying to sell for $10B by Jasper_ on Thursday March 12, 2020 @12:11AM (#22553699)
One of the hardest problems in VR has been locomotion -- how do you move from place to place in a way that's seamless and fluid? Even Half-Life Alyx struggles hard with this. You'll notice that whenever anything cool is going on, they have you put your hand on some pillar or controller to keep you from wandering off.

Beat Saber is probably the best app for VR, because it solves that problem by not having any locomotion. The world locomotes to you.

But that works well for an abstract rhythm game. I don't know how well that works for anything else.

Re:Magic Leap trying to sell for $10B by seanmcdirmid on Thursday March 12, 2020 @12:23AM (#22553757)
I basically use it for kickboxing, and the lack of locomotion in my apartment is a feature, not a bug. One reason I haven’t really gotten into thrill of the fight is because it involves actual moving, and I’ve found that isn’t really safe unless you have the space for it. Instead, I have to duck, lean, and weave enough with boxvr, and that is good enough for a lower body workout.

I’ve never used the knobs and triggers on my VR controller for anything beyond game selection. In fact, I think Oculus would do better just to put out additional simplified controllers meant for fitness gaming.

Nothing wrong with rhythm games if they can help you drop 40 pounds.

The space problem is easy to solve with....space. A VR gym setup could easily solve it by putting you in a racket court with an appropriate guardian, and then let the VR system do the rest. Otherwise we will have to wait for Omni directional treadmill tech to get better.

Re:Magic Leap trying to sell for $10B by alias_neo on Thursday March 12, 2020 @08:59AM (#22556309)
I remember trying a VR game in a shopping centre in Malta of all places in the 90s. They strapped you in a harness and you walked on an omnidirectional treadmill within a "ring".

The game was basic, early "3d" (in the gaming sense), low polygon, low resolution, no depth or actual streoscopic, but this was the 90s.

I tried to check it out again on a subsequent visit to Malta but it had of course gone. Real shame, I saw nothing of its kind for decades later.

Re:Magic Leap trying to sell for $10B by nytesky on Thursday March 12, 2020 @12:53PM (#22558820)
This rig like from "Community": https://www.youtube.com/watch?v=EQEiXST_qms
Re:Magic Leap trying to sell for $10B by alias_neo on Thursday March 12, 2020 @02:04PM (#22559776)
Yes it was like that, but standalone, the computer, I presume was in the base, which was like a platform; about a foot-high puck shape you stood on within the ring which had the treadmill built in.

Edit: I seem to recall it costing 2 lira for a turn.

Re:Magic Leap trying to sell for $10B by neotek on Thursday March 12, 2020 @10:18AM (#22557103)
Sounds like Dactyl Nightmare!

https://www.youtube.com/watch?v=2Xj7qPEUEq0

Re:Magic Leap trying to sell for $10B by alias_neo on Thursday March 12, 2020 @11:20AM (#22557752)
Oh this is cool, it wasn't this one from what I recall (which isn't a lot).

The main things I remember are; it was an FPS, it was indoors/enclosed, the lighting was bad so it was really hard to tell where walls/corners were and it was very, very red.

The controller was sort of ring/oval shaped, I remember basically nothing about the headset other than that it was tethered.

Re:Magic Leap trying to sell for $10B by kipchak on Thursday March 12, 2020 @01:14AM (#22553988)
You might like to the top, it's not quite as much exercise as boxvr or beat saber but still a decent bit, and fairly minimal space requirements.
Re:Magic Leap trying to sell for $10B by fyp on Thursday March 12, 2020 @01:00AM (#22553936)
I thought half life alyx wasn't released yet?
Re:Magic Leap trying to sell for $10B by Grimm1 on Thursday March 12, 2020 @10:59AM (#22557527)
It's not which is why their comments are confusing to me too and also highly anecdotal. I know just as many half life fans who are super excited for it.
Re:Magic Leap trying to sell for $10B by T-A on Thursday March 12, 2020 @04:23AM (#22554806)
> People expecting a half life gaming experience have been disappointed

https://www.rockpapershotgun.com/2020/02/25/its-the-simple-a...

Re:Magic Leap trying to sell for $10B by ghthor on Thursday March 12, 2020 @01:07AM (#22553964)
Half Life Alyx was amazing when I play tested it. The only thi g lacking was that they hadn't turned hard mode yet so I have to play through on normal, which was still challenging and exciting.
Re:Magic Leap trying to sell for $10B by whywhywhywhy on Thursday March 12, 2020 @09:27AM (#22556550)
>I think Half Life Alyx will be an interesting juncture and maybe even a make-or-break point for VR

PC VR is a dead end for anything outside of creative tools, very few adults want tower PCs in their homes anymore. When I demoed my Rift to friends they were completely blown away and the first question was "Can I use it with my MacBook?" and that was that.

When I demoed my Quest, one person sat down and ordered one straight after taking it off, he demoed it to someone at work and they ordered one, took it to a family barbecue and two of his relatives bought Quests.

Re:Magic Leap trying to sell for $10B by MFogleman on Thursday March 12, 2020 @12:15PM (#22558330)
CSGO just broke their record # of players at one time, at around 900,000[1].

Steam alone regularly has over 10,000,000 people logged in at a time [2].

I think saying "Adults dont want a tower PC" is a pretty wide sweeping statement. I agree about Alyx. If they release a full length game that has the same level of quality that Half-life 2 had, with the same level of mod and customization support, that is going to be the tipping point. If VR is still a sub-niche in gaming/PCs, we won't see it takeoff for another 20+ years. But we may see it become the new standard.

[1]https://www.statista.com/statistics/808630/csgo-number-playe....

[2]https://store.steampowered.com/stats/

Re:Magic Leap trying to sell for $10B by zeta0134 on Thursday March 12, 2020 @05:11PM (#22561777)
Ditto for the Quest. I have a Vive Pro and a traditional gaming rig, and I'm very happy with it, but I can't deny that my friend's Quest is by far the more convenient setup. Even discounting the lack of power, the ability to just pick it up, put it on, confirm the play space and go makes the thing infinitely more attractive. Even the low battery life isn't a major concern, since I rarely want to spend that long in VR anyway.

I don't think tethered PC-based VR is going away, simply because that setup is most flexible for development and experimental purposes, but for the mass market, I think a device like the Quest is the only thing with potential to truly take off. Especially if the weight of the headset can be reduced, as comfort remains one of the most nagging negatives of the whole experience.

Re:Magic Leap trying to sell for $10B by Someone on Thursday March 12, 2020 @10:00AM (#22556917)
”PC VR is a dead end for anything outside of creative tools, very few adults want tower PCs in their homes anymore.”

Call it a tv and manage to get something to market before those have effectively gone extinct, and you have a market.

Re:Magic Leap trying to sell for $10B by seanmcdirmid on Thursday March 12, 2020 @10:35AM (#22557278)
Independent headsets are getting good enough that all the computational power can fit on your head. Getting rid of the PC is just the natural progression of hardware like this.
Re:Magic Leap trying to sell for $10B by wolfgke on Thursday March 12, 2020 @06:56PM (#22562880)
> PC VR is a dead end for anything outside of creative tools, very few adults want tower PCs in their homes anymore. When I demoed my Rift to friends they were completely blown away and the first question was "Can I use it with my MacBook?" and that was that.

Get out of your bubble. Among non-casual gamers, tower PCs are very common.

Re:Magic Leap trying to sell for $10B by reroute1 on Thursday March 12, 2020 @12:54PM (#22558827)
> "Can I use it with my MacBook?

Who cares that won't be needed for long

Re:Magic Leap trying to sell for $10B by kabdib on Thursday March 12, 2020 @12:11AM (#22553696)
There was a lot of frustration with the quality of games for the Kinect. Some nice, playable titles for adults, more for kids (who are more tolerant of "pointless fun" like balloon-popping and chasing things around). But there were many terrible titles, and I wonder how many companies were unable to recoup their investment in development.

The Kinect experience could have been dramatically improved with a hand-held device (at least some buttons you could use to do grabs and stuff, and some kind of tracking looked possible). Several efforts along these lines were either canned by politics ("YOU ARE THE CONTROLLER" dogma that you thwarted at your peril) or by people dog-piling so many features into an initially simple product that the costs went out of control.

It looks harder to convince customers to use terrible VR gear. (I could be wrong).

Re:Magic Leap trying to sell for $10B by Nition on Thursday March 12, 2020 @12:28AM (#22553776)
It's a lot compared to the 6000 or so units Magic Leap has sold though, that's for sure.
Re:Magic Leap trying to sell for $10B by jrs95 on Wednesday March 11, 2020 @11:34PM (#22553453)
Kinect was also bundled with the Xbox One at launch though, and it was mandatory
Re:Magic Leap trying to sell for $10B by mikepurvis on Wednesday March 11, 2020 @11:47PM (#22553528)
A lot also got bought up by roboticists and hackers, though in the grand scheme of things, those users were probably still just a drop in the bucket.
Re:Magic Leap trying to sell for $10B by tootie on Thursday March 12, 2020 @09:13AM (#22556426)
The Kinect was actually relaunched recently. It was a failure as a consumer product, but has a loyal following in some niches like experiential installations.
Re:Magic Leap trying to sell for $10B by sgift on Thursday March 12, 2020 @11:14AM (#22557694)
Same with Google Glass. Failed as a consumer product, but companies used it and Google has now relaunched it as a product aimed at business users: https://www.google.com/glass/start/
Re:Magic Leap trying to sell for $10B by fsloth on Thursday March 12, 2020 @02:06AM (#22554211)
"it’s not really getting off the ground either"

Actually it's off the ground and becoming commoditized in those fields where it makes sense - AEC, digital design, training.

The reason they might not be familiar to you is that they are niches. There is no reason for everybody to use VR, but there are very good uses for some professionals.

If phone is a hammer (everybody has use for it) then VR kit is an arc welding tool - extremely practical for some uses, but not for all.

Or, pencil vs. oil paints. Oil paints are an essential product category, yet since the professionals who use them know them already and the market segment isn't that huge the non-artistically inclined consumer is likely not familiar with them due to lack of marketing dollars and hence media exposure.

Re:Magic Leap trying to sell for $10B by hef19898 on Thursday March 12, 2020 @05:21AM (#22555076)
Training is a serious thing for VR, as is development. I had chat last year with a guy running a VR event space / escpe room. Seemed to run rather well. What kind of stunned me was, when I asked whether or not he had thought about branching out into training, he said they re not interessted in that.

I came from a stint at a company doing consulting and training for the defense sector mong other things. Considering the prices they asled, and got, from the government that is a big market. Adding some VR based training scenarios for the military, or emergency services, police, whatever, looks at frst glance interessting enough to at least dig deeper into. But no interesst. No idea why.

Re:Magic Leap trying to sell for $10B by KineticLensman on Thursday March 12, 2020 @09:59AM (#22556906)
> Adding some VR based training scenarios for the military, or emergency services, police, whatever, looks at frst glance interessting enough to at least dig deeper into. But no interesst. No idea why

Military acquisition cycles can last for years, which slows down tech intro.

Interaction with the wider training tech ecosystem is also a factor. For example, course authors need good VR environment editors to create usable scenarios, scoring tools, etc. They would have to be able to import their large libraries of existing vehicle and weapon models. Anecdotally, it can take an hour of scenario editing to get a minute of usable scenario

One route in would be if an existing vendor of military sims (e.g. [0]) added a VR plug-in to an existing COTS sim already used widely by the military, and the military users then got a funding opportunity (e.g. a new platform with a fresh training budget) to enhance their existing kit.

[0] https://bisimulations.com/products/vbs3

Re:Magic Leap trying to sell for $10B by hef19898 on Thursday March 12, 2020 @10:11AM (#22557028)
Oh, the former employer of mine had these contracts already. So partnering with them, or someone similar, could have cut down the acquisition cycle a lot.

But I do understand why people don't want to work with the military.

Re:Magic Leap trying to sell for $10B by JohnJamesRambo on Thursday March 12, 2020 @12:07PM (#22558243)
The disconnect comes when VR companies want to get valuations and investment like they are making the next phone. Not sure they would be happy with that arc welding tool money, which is more reasonable.
Re:Magic Leap trying to sell for $10B by fsloth on Thursday March 12, 2020 @02:34PM (#22560122)
Generally the VR offerings that are in a wider use are sane. Just because some companies peddle fake products it does not mean it's a market of lemons.
Re:Magic Leap trying to sell for $10B by nikofeyn on Wednesday March 11, 2020 @11:53PM (#22553567)
> VR is light years ahead in terms of practical potential

i agree VR is light years away (it's been just around the corner for years), but i don't even understand its potential. what are the big applications? i just can't get around its usefulness for anything but maybe video games.

Re:Magic Leap trying to sell for $10B by tiborsaas on Thursday March 12, 2020 @09:09AM (#22556378)
Gaming will be big in VR once the price / quality ratio reaches a reasonable level. I kind already did.

In 11 days Valve will release Half Life: Alyx which is the most awaited VR game ever. I suggest you to tune in, it might shed some light on why it's so cool.

Re:Magic Leap trying to sell for $10B by rabuse on Thursday March 12, 2020 @12:11PM (#22558281)
The games are honestly trash right now, at least for the Oculus. You play them for about 15 minutes, and it becomes stale.
Re:Magic Leap trying to sell for $10B by janoc on Thursday March 12, 2020 @07:26AM (#22555653)
Then you aren't looking hard enough. Our company has more projects than we can take on, all for professional VR applications. Procedure training, safety training, risk assessment, ergonomics, medical applications ...

There are ton of applications both in use and being developed. That you don't see it hyped on TV doesn't mean it is not there. Industrial applications are not advertised and marketed the same way as video games.

Re:Magic Leap trying to sell for $10B by nikofeyn on Thursday March 12, 2020 @08:10AM (#22555928)
> Then you aren't looking hard enough.

> That you don't see it hyped on TV doesn't mean it is not there.

no need to be condescending. and who watches t.v. or ads?

your response doesn't elaborate on anything. i don't know what your company is. and just because you say you have lots of projects doesn't give me any information.

can you elaborate? i humbly asked what the actual applications are, and you just listed a bunch of potential fields of use. because i have heard of various applications in those fields, but i don't get the overall usefulness that matches the hype. for example, in medical, how is VR useful? don't you need to be able to see what's actually going on and not be in VR land? if one is getting a live camera feed with overlays, is that really considered VR? i have seen applications of 3D viewing, but i don't see how that's better than using a monitor with improved input devices.

in the case of practical immersive activities, i suppose i could have listed that as useful.

Re:Magic Leap trying to sell for $10B by janoc on Thursday March 12, 2020 @09:52AM (#22556819)
reviatech.com

And we are only a small fish, there are hundreds of companies like ours.

And re applications - have you tried to google? No, I really mean it. You complain about me being condescending but you have posted an obviously unfounded comment, post another showing that you don't know much about the subject - and it is somehow my fault that I didn't spoon feed you with the information.

Look here, for example: https://www.sendiancreations.com/top-vr-business-application...

Or: https://virtualspeech.com/blog/vr-applications

Or: https://disruptionhub.com/business-virtual-reality-5-uses/

And those are just three top links straight out of Google. Google Scholar would give you also a ton of research papers describing applications in medicine, biology, chemistry, physics and many other fields.

>for example, in medical, how is VR useful?

Typical applications (out of top of my head the few I have been involved with in some capacity):

- surgery planning and training (e.g. orthopedic surgery, dentistry)

- pain distraction (e.g. for heavily burned patients)

- post traumatic disorder treatment (think Iraq veterans, car crash survivors, rape survivors, ...)

- anxiety treatments (phobias of public speaking, phobias of flying, heights, spiders, you name it)

- rehabilitation (e.g. post-stroke, various muscular disorders, post-surgery ...)

>don't you need to be able to see what's actually going on and not be in VR land?

The entire idea of VR is replacing the real world with a computer-generated reality. So no, you don't need to see it, modulo stuff like the chaperone/guardian systems that show you when you are about to hit a real wall, for example (most people don't have a hangar to work in). Also, if working with physical objects/props, those are going to be tracked and inserted into the virtual environment, so when you touch the virtual steering wheel of the new car you are designing, your hand will touch the physical model in the real world. But this isn't done universally - it depends on the application and task that the user is supposed to do (e.g. ergonomics evaluation of a car cabin doesn't require the same user immersion/feedback as e.g. a racing simulator using that same car)

>if one is getting a live camera feed with overlays, is that really considered VR?

No. That would be augmented reality using camera-based pass-through (the other way is an optical pass-through where you see the real world through a piece of glass where the computer overlays are projected on somehow - e.g. Hololens or Magic Leap).

See the concept of reality-virtuality continuum: https://en.wikipedia.org/wiki/Reality%E2%80%93virtuality_con...

At one end is reality, at the other pure virtuality (virtual world). Augmented reality adds something to reality (e.g. overlays), augmented virtuality adds stuff to the virtual world (e.g. a video-based avatar of the user). Virtual reality and augmented reality are pretty much at the opposite ends of that line, everything in-between is mixed reality. Now, to make it nice and messy, Microsoft has decided in their infinite wisdom to "hijack" for their marketing purposes this terminology that exists and is used for decades and uses it like this:

- "Holographic" for stuff around the Hololens (even though it has nothing at all with holography - 3D image is not automatically a hologram) - "Mixer reality" for describing something that can do both virtual and augmented reality. Which isn't at all the same same thing as the definition from the above.

>i have seen applications of 3D viewing, but i don't see how that's better than using a monitor with improved input devices.

"3D viewing" is not virtual reality. Virtual reality is defined by two things:

- immersion - you replace the real world with a virtual one completely, i.e. no overlays on top of a real world!

- agency and feedback (action-reaction) loop - you can act on the world and the world reacts to your actions, then you react to what happens, etc.

The first point doesn't necessarily require neither 3D nor goggles - you could do virtual reality using e.g. a large (think few meters large) screens too.

The second point is hugely important and that is what distinguishes virtual reality from "3D viewing", 360 videos or 3D cinema. If you watch a 360 video and try to pick up an object, nothing happens. The same if you try to come closer to something. You can't. Sadly, that doesn't prevent unscrupulous snake oil salesmen that want to push their 360 cameras and crappy video viewing/streaming/pay-per-view platforms from muddying the waters by selling their stuff as "virtual reality", even though it is not. It only serves to confuse people.

In virtual reality you can come closer and not only to pick that object up (e.g. using a glove, controller or even bare hands these days) but the object will react to your actions - first of all it will move with your hand, giving you the sensation that you have picked it up and then you can also interact with it - throw it, drop it, rotate it, open it or whatever is the object designed to do. This is what you need the hand/head/body/object tracking systems for.

I strongly suggest you try some actual virtual reality application (i.e. NOT a 360 video on a phone or some such!) and you will see (and feel!) the difference immediately.

Re:Magic Leap trying to sell for $10B by MegaButts on Thursday March 12, 2020 @12:40PM (#22558674)
> And re applications - have you tried to google? No, I really mean it. You complain about me being condescending but you have posted an obviously unfounded comment, post another showing that you don't know much about the subject - and it is somehow my fault that I didn't spoon feed you with the information.

I stopped reading your comment after this, because you are being a condescending ass. If you want people to listen to what you have to say (and it's clearly a lot) you should try being more friendly.

Re:Magic Leap trying to sell for $10B by reroute1 on Thursday March 12, 2020 @12:55PM (#22558838)
> you are being a condescending ass.

Thanks, MegaButts

Re:Magic Leap trying to sell for $10B by janoc on Thursday March 12, 2020 @04:13PM (#22561242)
Well,that's your right, of course. Enjoy your day.
Re:Magic Leap trying to sell for $10B by fsloth on Thursday March 12, 2020 @02:04AM (#22554201)
VR and AR are/will be huge in AEC.

Digital design in general.

For example, people using Quill can create animations incredibly rapidly.

Re:Magic Leap trying to sell for $10B by zeta0x10 on Thursday March 12, 2020 @07:11AM (#22555561)
Excuse me, but can you explain what "AEC" is?
Re:Magic Leap trying to sell for $10B by notoes on Thursday March 12, 2020 @09:04AM (#22556338)
Architecture, Engineering and Construction.
Re:Magic Leap trying to sell for $10B by moron4hire on Thursday March 12, 2020 @08:26AM (#22556068)
Meta was in no way ever a "primary competitor". Meta was a straight-up scam. If that's all the experience with headset-based AR that you've had, that's like trying to make comments about VR if you've only experienced Google Cardboard.
Re:Magic Leap trying to sell for $10B by vertis on Thursday March 12, 2020 @12:12PM (#22558287)
Having tried to use the original Meta, and never quite managing to get my hands on the second version. It was unapproachable for developers as well.

One of the really annoying habits of all of these companies in both VR and AR is they want developers to pay $$$ as early adopters and then also have an expectation around those same developers building all the experiences.

The one exception I've seen to that rule was Valve. Valve sent me multiple HTC Vive headsets, even shipped them to Australia, so we could build against and demo their early VR, from nothing more than a meeting at their office.

And we showed those headsets to thousands of people at our office and tradeshows (Real Estate). I can only hope that it repaid that generosity.

Re:Magic Leap trying to sell for $10B by hogFeast on Thursday March 12, 2020 @12:19PM (#22558384)
The music has stopped. The $10bn price is nothing to do with the product, it is just a negotiating tactic meant to the hold up the price. If they are lucky, they will sell for $2bn, and whoever buys them will end up writing down to $100m or so. It is over.
Re:Magic Leap trying to sell for $10B by jimmySixDOF on Thursday March 12, 2020 @05:18AM (#22555060)
Don't write off VR just yet. Qualcomm's Snapdragon XR2 chipset might raise the performance bar enough to matter and headsets start hitting the ground this summer (without a supply chain disruption).
Re:Magic Leap trying to sell for $10B by netcan on Thursday March 12, 2020 @09:18AM (#22556478)
It's off the ground. Headset sales (mostly gaming) are somewhere in the low millions of units pa.
Re:Magic Leap trying to sell for $10B by gautamcgoel on Wednesday March 11, 2020 @11:19PM (#22553371)
Part of the issue with VR/AR is that smartphones are already ubiquitous. Yes, I could wear your dorky looking headset and look like a complete fucken nerd, or I could just pull my phone out of my pocket like everyone else and get a lot of the same functionality.
Re:Magic Leap trying to sell for $10B by lreeves on Wednesday March 11, 2020 @11:22PM (#22553384)
I don't necessarily disagree with you but I'm old enough to remember a time when mobile phones were the dorkiest possible thing to pull out one's pocket (or bag in the case of the bag phones).
Re:Magic Leap trying to sell for $10B by StaticRedux on Thursday March 12, 2020 @11:33AM (#22557894)
Not to disregard your own experience, but I too am old enough to remember the start of mobile phones, and no one I ever knew thought they were dorky. Douchy maybe, but that was mostly bc the early adopters were wealthy businessmen and finance jerks (no offense to anyone if you are one). But not dorky.
Re:Magic Leap trying to sell for $10B by bayofpigs on Wednesday March 11, 2020 @11:58PM (#22553605)
I thought where you were going with this is that since smartphones are so ubiquitous any sort of AR system should utilize the phone for its primary processing. A headset is needed though for AR, it just has to be much smaller and lighter before they become mainstream.
Re:Magic Leap trying to sell for $10B by 2OEH8eoCRo0 on Thursday March 12, 2020 @09:59AM (#22556904)
Apple should just buy them with their $200B cash on hand.
Re:Magic Leap trying to sell for $10B by ogre_codes on Thursday March 12, 2020 @12:56PM (#22558849)
Google and Microsoft are the kings of multi-billion dollar acquisitions (which generally end up a waste of money). Apple rarely drops more than a hundred million on an acquisition and when they do, it's for a foundational technology. Even PA Semi which is the foundation of their chip architecture was a sub-billion dollar acquisition.

Notably, their two big $1B+ acquisitions were Beats and Next.

Re:Magic Leap trying to sell for $10B by chipotle_coyote on Thursday March 12, 2020 @12:06PM (#22558226)
Alternatively, Apple could not buy them and save the money. Less flippantly, while Apple seems to be heavily invested in AR, they're... well, already heavily invested in AR. There would need to be a compelling argument that buying Magic Leap would jump them farther ahead than they could get on their own.
Re:Magic Leap trying to sell for $10B by modeless on Wednesday March 11, 2020 @11:50PM (#22553546)
Meta was a joke. Magic Leap's technology has always been far better, and their primary competition is Microsoft and Facebook (and maybe Apple if rumors are true).

Unfortunately for Magic Leap, it's just too early for AR headsets to be viable. The technology needs another decade or so to mature before it can be truly mainstream, probably. It can only survive in research labs with funding from some other source, not as a standalone business.

Timing is everything for startups and Magic Leap was too early. I've been saying it for years: https://news.ycombinator.com/item?id=17829798

Re:Magic Leap trying to sell for $10B by derangedHorse on Thursday March 12, 2020 @12:35AM (#22553809)
Using the Magic Leap One was an underwhelming experience. It was like using the first version of Microsoft's Hololens except with higher expectations. Truly disappointing.
Re:Magic Leap trying to sell for $10B by janoc on Thursday March 12, 2020 @07:22AM (#22555627)
Their problem hasn't been timing. Microsoft's Hololens has been on the market even earlier, with worse specs - and was flying off the shelves in the industry, because they have targeted it well and provided reasonable support for it.

ML problems was hype, hype and more HYPE. And then under-delivering, the device was in many ways actually worse than the first gen Hololens, despite costing more and coming to the market later.

Oh and also the confused messages straight from the top - is ML a hardware company? A software platform? Services platform? Marketing to professionals? (then why those game demos and not some more pro oriented?) Marketing to retail? (then that price is a non-starter). Etc etc etc ...

Re:Magic Leap trying to sell for $10B by modeless on Thursday March 12, 2020 @10:46AM (#22557389)
Hololens is not "flying off the shelves". It would not be viable as a standalone business either.

None of Magic Leap's many problems would have mattered if there was actually a market for the product to sell into. But the market needs a product that's better than any available technology allows today.

Re:Magic Leap trying to sell for $10B by janoc on Saturday March 14, 2020 @05:23PM (#22578816)
There is plenty of market hungry for devices like this. Companies were buying Hololenses in fairly large quantities (tens up to hundreds!) for their internal use, despite it being essentially a lab product and not very suitable for day-to-day industrial use. Oh and US Army signed a contract for up to 100 000 (!!!) of these (see: https://www.theverge.com/2018/11/28/18116939/microsoft-army-... )

The same Hololens 2 - except there Microsoft isn't able to deliver these due to manufacturing issues.

That something isn't selling millions of pieces like an iPhone doesn't mean that there isn't a market for it.

Magic Leap's problems were mostly of their own making - their gizmo wasn't significantly better than Hololens, in many aspects it was actually worse. For ex. the "goggles" form factor limiting spatial awareness - big deal e.g. in factories where a maintenance tech wearing it could get hurt or killed by a moving piece of machinery that they couldn't see.

They have also focused mostly on hype rather then things that actually matter to businesses (given the price and form factor trying to market it to public was a non-starter - Microsoft didn't even attempt that). And, finally - you can't actually buy the gizmo, even if you wanted to - they aren't selling it anywhere except in the US! Unlike Microsoft, which has no such issues.