I ordered an Impossible burger without knowing about the brand, I thought it was just what the restaurant called it. I never suspected a thing until I later read somewhere about the brand Impossible. So, in my case, you're right.

I eat meat and occasionally eat impossible burgers to reduce my meat consumption, and you can definitely tell. Just not as good.

Yeah, the place in Brixton that sells these has made a big deal every time I've eaten there about how hey, this doesn't have meat in it, and I'm like "I know, believe me, if you made burgers with meat that were like this I would never eat here again". It's passable, but it is not good. Like you I'm conscious of the need to consume less meat, and these burgers are a step, but let's hope this isn't the destination. They've taken the "veggie burger" from "actually I've changed my mind, I'm not hungry after all" to reluctant acceptance.

For me I wouldn't say they're as good as the burgers I would normally have on rare occasion but the ones I've had were better than the sort of burger I'd expect to get at Burger King, where they're being introduced.

As a heathen who likes to have things like jalapenos on my burger I think I'm quicker to embrace it than I would be if I liked my burgers straight.

Please don't take HN threads into flamewars, especially not on classic flamewar topics. This is also in the site guidelines: https://news.ycombinator.com/newsguidelines.html. Would you please review and follow them? We ban accounts that won't.

You're attacking someone who has openly stated that they're conscious of the need to eat less meat and are actively seeking out a veggie burger that they actually like (and have finally found one that's tolerable to them).

I honestly think you're fighting the wrong battle here.

Someone who repeatedly tries veggie burgers is prejudiced against the concept? Or simply hasn’t found one they like?

Per the HN guidelines:

> Please respond to the strongest plausible interpretation of what someone says, not a weaker one that's easier to criticize. Assume good faith.

Nothing they said indicated prejudice against vegetarians, but rather expressed a personal dislike for a kind of food.

Another vegetarian here who cannot tell the difference. I guess not having had meat in a few years helps make the effect realistic.

Have you had the new 2.0 version? Reviews say it's much better. They're still rolling it out to retailers.

Unsure. Last time had one was a few weeks ago. So maybe?

In a fast food environment, as a vegetarian, I don’t think I would order this unless there was an easy way for me to verify which burger I was eating.

I still would. It still signals to the restaurant that I want the non-meat option. If they slip up, oh well, and at that point it would be more wasteful for me to throw the "real" burger out.

Also as a vegetarian, there is a clear difference in the earlier veggie patties that Burger King served—Morning Star possibly, not these—and that of a regular whopper meat patty.

>I would wager a meat eater wouldn't know the difference

If this is true the processed food industry would no longer use real meat if the fake meat is cheaper.

At the moment the "fake meat" is much more expensive. But the price will come down as economies of scale kick in.

Incidentally, as a meat eater I'd stop eating it tomorrow if this was the case (bring on the healthy and eco-friendly bacon, sausages and steak!).

Substitutes like Quorn mince in a chili are already more than acceptable to me.