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Re:Google One by spyckie2 on Friday December 14, 2018 @03:42AM (#18679399)
"Google One" suffers from designer in a box syndrome.

It's probably a great internal name - hey, we've been providing storage for photos, email, docs, drive, and more, for over a decade, and we've finally integrated that storage into one space, so let's call it Google one! It's a great name - simple and powerful, symbolizes the effort and direction we've taken in the past 5-10 years of integrating our consumer, day to day products.

However, outside of the Google box, no one understands or cares what they've been doing. "Google one" sounds like... nothing. "What is it???" is an extremely appropriate response.

Maybe in the future it will come to symbolize all the services of Google, available in one centralized location, allowing for future consumers to easily access all of google services without separate pay schemes, storage, or other infrastructure, and make it a 1 stop shop for your services needs, common or obscure.

But right now, the copy and landing page are way off the messaging mark.

Re:Google One by kbutler on Friday December 14, 2018 @08:33AM (#18680648)
They bought into their own subliminal messaging. They just really like hearing "Google Won".
Re:Google One by auslander on Friday December 14, 2018 @03:38PM (#18684481)
All your data are belong to us
Re:Google One by PurpleRamen on Friday December 14, 2018 @05:23AM (#18679813)
I wish for once they would really offer a unified storage-solution. But Yet it's all just a colelction of different storages with different interfaces, rules and so on. Google Drive has integrateion into all their services somehow, and Google Photos has some bad integration into Google Drive. But what about Google Books? Google Music? Google Mail? Youtube and all the other stuff they have? At best they have some import/export-functionalitity, not a real "One-for-all" type of filemanaging-solution.

I haven't tested Google One yet, but it doesn;t seem to change anything there, just offering more space for them all.

Re:Google One by richrichardsson on Friday December 14, 2018 @04:05AM (#18679479)
Sounds like something The Queen might enquire for looking herself up on Google, "How does one Google one?".
Re:Google One by fabricexpert on Friday December 14, 2018 @07:25AM (#18680314)
> How does one Google oneself
Re:Google One by richrichardsson on Friday December 14, 2018 @10:27AM (#18681436)
Indeed, but then the "joke" is lost!
Re:Google One by agildehaus on Friday December 14, 2018 @04:38AM (#18679617)
Waymo named their self-driving service "Waymo One", so it seems there's some force within Alphabet pushing for that name to be used everywhere?

Besides it being a service you pay for, there aren't many similarities between Google One and Waymo One and I think it'll just be confusing.

Re:Google One by Rebelgecko on Friday December 14, 2018 @05:06AM (#18679752)
There's also Android One (https://www.android.com/one/)
Re:Google One by r3bl on Friday December 14, 2018 @05:25AM (#18679820)
Also known as "pure Android" for the curious ones.
Re:Google One by arielserafini on Friday December 14, 2018 @05:31AM (#18679837)
curious Ones?
Re:Google One by vesinisa on Friday December 14, 2018 @08:22AM (#18680598)
Did someone say OneDrive?
Re:Google One by ajmurmann on Friday December 14, 2018 @09:37AM (#18681055)
I guess someone there really liked the naming of their XBox.
Re:Google One by SamuelAdams on Friday December 14, 2018 @08:28AM (#18680622)
Agreed, when I read the title of the post, I thought this would be about self-driving cars.
Re:Google One by wyldfire on Friday December 14, 2018 @09:23AM (#18680974)
> "Google one" sounds like... nothing. "What is it???"

It sounds precisely like Amazon's "Prime" brand, and it's no coincidence. It's a sunk-cost feature to convince you to come back (like membership shopping clubs - Costco, Sams). Unfortunately I don't think it has the draw of 'free shipping' (+ music/TV/etc).

Re:Google One by wmeredith on Sunday December 16, 2018 @11:58PM (#18696980)
Prime has all kinds of built in positive connotations. “One” is pretty meaningless here.
Re:Google One by copperx on Monday December 17, 2018 @02:24AM (#18697433)
Interesting comment; as a non-native speaker "prime" evokes the idea of f'(x) and prime numbers. Prime is pretty silly (e.g., "Optimus Prime") and might be an inside joke.

What are these positive connotations? To me prime sounds neutral, like a fact.

Re:Google One by marcosdumay on Friday December 14, 2018 @12:05PM (#18682381)
Prime has a well established meaning and predates Amazon by, well, probably centuries. It is also well aligned with their original usage, in that preferred customers could pay more to get better treatment (faster deliveries and customer service response).
Re:Google One by tracker1 on Friday December 14, 2018 @04:04PM (#18684736)
Google Plus would probably be a better name... but, well...
Re:Google One by iliketosleep on Friday December 14, 2018 @05:19AM (#18679797)
I think you're right on there. When I saw the title, my initial thought was that Google had developed some kind of rocket! In other words, the name gives so little information about what the product actually is that it could be literally anything.
Re:Google One by trhway on Friday December 14, 2018 @05:32AM (#18679842)
i thought it is something to replace Google Plus :)

Speaking about bad namings - reminds me how back at Sun at one moment everything became "Java" (even stock ticker, no kidding). "We've got just 5 product boxes (Java this and Java that), just 5 boxes, that's all! Simplify things for the customer!" Lets just say that naming as Java various non-Java things simplified nothing for nobody.

Re:Google One by lugg on Friday December 14, 2018 @07:13AM (#18680271)
I thought it was a new phone.

After reading the top comment I realised it was a new version of drive and apps.

After reading the link I now realise it's not even anything.

It's just plain old Google with a new landing page at one.google.com.

Re:Google One by gaff33 on Friday December 14, 2018 @09:53AM (#18681176)
Perhaps this is going the away of Amazon Prime - which started off as subscription for faster shipping but grew to be a one-stop subscription for various things?
Re:Google One by kowdermeister on Friday December 14, 2018 @04:53AM (#18679683)
A lot of Windows users probably know about OneDrive (https://onedrive.live.com/) since this is a similar service, I totally understand the naming choice here.
Re:Google One by pjc50 on Friday December 14, 2018 @05:22AM (#18679811)
Ironically OneDrive used to be SkyDrive until Sky sued them. I guess everyone's switching to numbers because words are all trademarked, apart from the phoneme strings generated by the pharma industry.
Re:Google One by mikestew on Friday December 14, 2018 @09:15AM (#18680913)
When Porsche was releasing the 911 back in the 60s, Porsche wanted to name it “901”. Except Peugeot had a trademark on three-digit model numbers with a zero in the middle...
Re:Google One by Latteland on Saturday December 15, 2018 @06:08PM (#18690851)
how could you trademark 0s in the middle? All 3 digits one maybe? that would be 9 * 9 = 81 separate trademarks. Seems like it's too comprehensive.

92818181818 0 1. Probably didn't get that, eh!

Re:Google One by mikestew on Monday December 17, 2018 @10:45AM (#18699623)
how could you trademark 0s in the middle?

By talking to the French patent office, circa 1950s, apparently. I don't know what you're on about with the rest, but I'm just parroting what's well-documented, you're welcome to go look it up.

Re:Google One by Latteland on Thursday December 20, 2018 @01:31PM (#18727627)
I figured you had to trademark specific numbers, not a regular expression "[0-9]+ 0 [0-9]+", which is how I'd guess it would work in the US, vs enumerating all the numbers in separate trademarks (patent #1 (100), patent #2 (101), ... (909)).
Re:Google One by swebs on Friday December 14, 2018 @08:44AM (#18680708)
They should follow the smartphone industry and just use arbitrary algebra expressions. I'm enjoying my OnePlus 5T solve when T = 3.
Re:Google One by skykooler on Friday December 14, 2018 @09:16AM (#18680927)
Google One + Google Drive? There's no way that nomenclature will ever be confused with OneDrive... /s
Re:Google One by Beltiras on Friday December 14, 2018 @05:21AM (#18679806)
Also: "One" has so bad SEO that Google One does not show up on the first page of Google Search results and OneDrive only on the third page. Google One was not on the first five pages.
Re:Google One by pacuna on Friday December 14, 2018 @09:23AM (#18680977)
I'm sure they'll fix that soon
Re:Google One by goldenkey on Friday December 14, 2018 @03:18PM (#18684296)
"We've noticed that you use Google Search. So we've customized your search to include more Google Products"
Re:Google One by antaviana on Saturday December 15, 2018 @01:23PM (#18689603)
As of now, it appears on page 1, 6th item.
Re:Google One by iKevinShah on Friday December 14, 2018 @03:47AM (#18679412)
Most probably they'll follow the path like other products have followed:

Google Keep -> Keep -> Keep Notes -> Notes (In near future)

Re:Google One by powercf on Friday December 14, 2018 @04:47AM (#18679650)
Google One ⇒ One ⇒ One Two ⇒ Two?
Re:Google One by the_duke on Friday December 14, 2018 @08:00AM (#18680492)
More like: Google One => One => Google => product canceled
Re:Google One by ewngzen on Friday December 14, 2018 @08:20AM (#18680586)
Haha more probably
Re:Google One by welly on Friday December 14, 2018 @05:13AM (#18679774)
They must be using a roadie for their product naming.
Re:Google One by jillesvangurp on Friday December 14, 2018 @09:54AM (#18681187)
No, they killed Google Plus ;-)
Re:Google One by tracker1 on Friday December 14, 2018 @04:05PM (#18684748)
Which would actually have been a GREAT name for this service... but they already used/burned the name.
Re:Google One by will_brown on Friday December 14, 2018 @06:52AM (#18680200)
It’s also a straight rip off of a name from Microsoft...who produces the product Xbox One

Not unlike how Google became alphabet which seems influenced by *Amazon A to Z

Re:Google One by cloverich on Friday December 14, 2018 @10:16AM (#18681334)
Its not a rip off, its just a very generic name. Tons of products do this, I assume because its relatively safe play when you can't (or don't want) a more standout branding.
Re:Google One by will_brown on Friday December 14, 2018 @03:11PM (#18684213)
“One” is generic...but it’s not descriptive. In other words it’s not cloud, drive, OS, etc. So in the context of computer goods and services One could be trademarked (which of course MS has). It’s like saying Apple is generic, it is but as Apple relates to computers and software it receives trademark protections.

When MS uses “one” across its product spectrum (OneDrive, Xbox One, One OS, One Note, One Guide) then google uses One...it’s not the same as MS OneDrive and Google Drive (ie descriptive) it’s more on par with MS creating a social network and calling it MS+. I think most would agree that’s either a ripoff or at least fail on many levels.

Re:Google One by iambateman on Friday December 14, 2018 @09:18AM (#18680937)
More like a straight rip off of a first grader’s math textbook.
Re:Google One by theandrewbailey on Friday December 14, 2018 @09:54AM (#18681183)
Microsoft also likes to add 365 and Live to their product names, and (to me) seems to be moving away from using One in new products.

https://en.wikipedia.org/wiki/List_of_Microsoft_software

Re:Google One by jm547ster on Friday December 14, 2018 @07:03AM (#18680238)
Strange analogy, surely it would have to be ripping off a product called ‘Microsoft One’
Re:Google One by nicoburns on Friday December 14, 2018 @07:42AM (#18680399)
I mean, microsoft's storage solution is called onedrive. That's pretty damn similar.
Re:Google One by will_brown on Friday December 14, 2018 @08:45AM (#18680713)
Yes they own more than a few trademarks for One in the space. MS OneNote, One guide.

But hey Googlers are gonna downvote when Google spends millions of branding/marketing a new product only to be called on copying MS of all companies.

Re:Google One by will_brown on Friday December 14, 2018 @07:33AM (#18680345)
Well it’s not an analogy. It’s just stealing a product name from a competitor, it really doesn’t matter if the products aren’t in the same space.

If Google created Google Windows and the product wasn’t an OS, it’s still a rip off right?

It’s one thing when it’s Apple/google maps because it’s a generic and descriptive mark, but One? Should have just gone full stop Google Windows.

Re:Google One by toupeetape on Friday December 14, 2018 @07:46AM (#18680417)
If we are going down this road, Microsoft copied HTC, who not only had a product called "One" but also ones called "One S" and "One X"

https://en.wikipedia.org/wiki/HTC_One_S

https://en.wikipedia.org/wiki/HTC_One_X

Re:Google One by will_brown on Friday December 14, 2018 @08:56AM (#18680782)
Ok...I’m no MS fanboy.

But MS OneNote was released right around the same time.

But let’s be serious Google spent millions to brand/launch this, and it’s got to be embarrassing that either: a. None of the yesmen thought to speak up and say hey should we really use a name MS uses for a bunch of their products (One Note, Xbox One, One OS, One Guide); or b. Straight ripped it.

Re:Google One by joshuamorton on Friday December 14, 2018 @10:02PM (#18686780)
Android One is 4 or 5 years old.

Companies have been naming things with "one" since forever.

Re:Google One by mikestew on Friday December 14, 2018 @09:18AM (#18680935)
Had they called it “iDrive”, or summat, the rip-off would have been obvious even though Apple has no such named product. Little accessory makers can get away with such naming because a) “Cheap-Ass iAccessories” isn’t a household name and b) their product probably has something to do with Apple stuff.

For a company like Google, I find it a bit embarrassing.

Re:Google One by nitrogen on Friday December 14, 2018 @10:24AM (#18681405)
Who ripped off whom?

https://en.wikipedia.org/wiki/InfoGear#iPhone

The "i" in all of Apple's names stands for Internet in 1990s nomenclature.

Similarly the word "one" predates any usage by MS.

Re:Google One by Spearchucker on Friday December 14, 2018 @07:24AM (#18680308)
Possible. First thing Google One made me think of was that they're getting into the gaming space.
Re:Google One by adam12 on Friday December 14, 2018 @09:13AM (#18680899)
and Microsoft OneDrive
Re:Google One by trumped on Friday December 14, 2018 @09:56AM (#18681199)
at least they didn't go from Google (v1) -> Google 360 -> Google One -> Google X
Re:Google One by azinman2 on Friday December 14, 2018 @11:36AM (#18682077)
“One” is very trendy right now.
Re:Google One by luigibosco on Friday December 14, 2018 @01:26PM (#18683152)
Makes sense, "One is the loneliest number"
Re:Google One by QML on Friday December 14, 2018 @03:06PM (#18684165)
The ‘one’ stands for 1.0, as in the people signing up will become beta users for a product that will inevitably be shelved. /s
Re:Google One by goldenkey on Friday December 14, 2018 @03:15PM (#18684267)
> Thank you for uploading 2 TB of data. Unfortunately Google One is being phased out and you will have until July 31st to download your data before it is pruned. Our new storage product is called Google Two - we don't currently have a migration program so you'll need to download and reupload your data once you pay for a Google Two membership. Thank you for being a loyal cus-tomb-er!
Re:Google One by buriedMEnus on Friday December 14, 2018 @04:48AM (#18679659)
Just like Google Plus.

“Plus.”

Ugh.

It’s a huckster hook word, engorged with talking points so that PowerPoint decks can prompt for easy segues during sales pitches.

Re:Google One by handzbagz on Friday December 14, 2018 @05:16AM (#18679789)
The name Google Plus would have made more sense for this product in my opinion.
Re:Google One by dredds on Friday December 14, 2018 @06:00AM (#18679945)
And a G+ instant archiving button will be their 'killer' feature in a couple of months. KA-CHING!!

Yes, it will even conveniently estimate the exact plan you'll need to purchase in order to store all of your posts, collections, and important communities.

Re:Google One by bmn__ on Saturday December 15, 2018 @11:44AM (#18689079)
Grab your shit now, and also once every following month until you have fully migrated off.

https://takeout.google.com

Re:Google One by darkerside on Friday December 14, 2018 @10:58AM (#18681694)
Amazon Prime doesn't sound like much either, does it?
Re:Google One by amit-bansil on Friday December 14, 2018 @07:26AM (#18680320)
Names are hard. Maybe "Google Bundle"?
Re:Google One by TickleSteve on Friday December 14, 2018 @07:29AM (#18680330)
Google OneStorage or Google OnePlace (for everything.. gedit?)
Re:Google One by pacuna on Friday December 14, 2018 @09:25AM (#18680983)
Maybe "One Place" would have been better. I saw the article title and I thought it was a new smartphone or something
Re:Google One by wmeredith on Sunday December 16, 2018 @11:56PM (#18696977)
They forgot the golden rule of user experience design. People spend the vast majority of their time not using your product.
Re:Google One by zengineer on Friday December 14, 2018 @05:42AM (#18679872)
true, I had to scroll up and down at least 3 times until I more or less got what it is
Re:Google One by lorenzorhoades on Sunday December 16, 2018 @08:31PM (#18696335)
whats Stripe mean? Whats Google mean? Whats Uber mean? Paul Graham has an essay about how the name of your company doesn't really mean anything, and you should always pick a name with the .com available.
Re:Google One by barberousse on Friday December 14, 2018 @03:38PM (#18684486)
> It's probably a great internal name

Well, Google+ was taken :)

Re:Google One by mtgx on Friday December 14, 2018 @08:44AM (#18680705)
It also seems to symbolize Google's real new mission statement, changed from "Organizing the world's information" to "Collecting all of your information*, whether they publicly admit to it or not.