I would argue that you're still renting from Uber and AirBnB, who are just outsourcing their labor and properties to others. Companies like this - I'm looking at you, Facebook - like to claim that they're only impartial platforms, but the reality is that they gain an enormous amount of power over both sides; stealthily, because they hide behind that image.
They're just the early middlemen of budding industries that, in an optimistic future, will not even need middlemen.
Only problem is that this/these sort of project(s) would entail an enormous amount of energy and effort to develop. And then you'd also need to ensure you have sufficient marketing clout so it doesn't just lay dormant. And then in the end it's a completely decentralized system. The idea of a creator sitting around skimming money off every transaction is not really part of this picture.
So it's not really the most enticing of projects to take on. Big investment, minimal personal reward. On the other hand, I think it will happen - eventually. We just need another Tim Berners-Lee type individual. Except preferably one that happens to be a brilliant engineer, salesperson, and billionaire.
They are not “sharing” anything in the sense that people normally understand the word. Money is exchanged for services, as normal. The only thing they do differently is evade regulations and taxes.
Channel control is.
Thought experiment:
There are two channels. One airs very compelling content (the king), but is low quality. The other has tepid content, but is excellent quality.
Which do you use?
Over time, I have asked this of a ton of people and have A/B tested it a few times in my home. Originally about legacy, broadcast media and choices I did not understand.
Compelling is the majority answer people give. And yes, that varies, but not so much as to make the discussion moot.
Yet, what we see is majority tepid, regardless of production and delivery quality. Secondly, peak quality is rare. Choice comes before that. Broadcast wants multiple streams more than fewer, better ones. Almost every time.
Channel control is king. Competition gets balanced to avoid mass tune outs.
Anyone doing all compelling, goid quality, few to no ADS will win big, costing others a lot.
Watch Netflix, Amazon, YouTube and the legacy media sorting all that out right now.
That's control over channel.
Renting is an accurate descriptor of Netflix or Kindle (and Google Play movies actually does have "rent" on the label of the button when you want to rent a movie). And I can see what you mean from the perspective of the guest or rider, but not from the perspective of the host or driver.