Re:Americans Own Less Stuff, and That’s Reason to Be Nervous
by dredmorbius on Tuesday August 14, 2018 @11:12PM
(#17763496)
The vein I had in mind would better be reflected by; excellent content but generally unavailable, vs. mediocre content, but it's unavoidable. Sole-vendor contracts with major metro areas, piped into all public spaces, stores, restaurants, bars, coffeeshops. Incorporated in other entertainment (films, video games).
That's control over channel.
Thought experiment:
There are two channels. One airs very compelling content (the king), but is low quality. The other has tepid content, but is excellent quality.
Which do you use?
Over time, I have asked this of a ton of people and have A/B tested it a few times in my home. Originally about legacy, broadcast media and choices I did not understand.
Compelling is the majority answer people give. And yes, that varies, but not so much as to make the discussion moot.
Yet, what we see is majority tepid, regardless of production and delivery quality. Secondly, peak quality is rare. Choice comes before that. Broadcast wants multiple streams more than fewer, better ones. Almost every time.
Channel control is king. Competition gets balanced to avoid mass tune outs.
Anyone doing all compelling, goid quality, few to no ADS will win big, costing others a lot.
Watch Netflix, Amazon, YouTube and the legacy media sorting all that out right now.