Evolving the Firefox Brand

Re:Evolving the Firefox Brand by combatentropy on Monday July 30, 2018 @09:05PM (#17649735)

Changing a famous logo is almost always a bad idea. The reputation of a brand is inextricably tied to the logo, for some reason in the buyer's mind. If you change it, the feelings have to start from scratch.

It doesn't matter if the font is outdated. Think if Coca-Cola changed its logo, or the New York Times, or Pininfarina. Okay, that last one was for me. I don't expect most people to know Pininfarina.

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Re:Evolving the Firefox Brand by com2kid on Monday July 30, 2018 @11:49PM (#17650410)

> Think if Coca-Cola changed its logo

Semi-related, Pepsi has made major changes to their logo multiple times, https://www.logaster.com/blog/pepsi-logo/

Coca-Cola's changes have been less dramatic, the font has mostly stayed the same.

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Re:Evolving the Firefox Brand by nemo1618 on Tuesday July 31, 2018 @01:43AM (#17650803)

Related: if anyone hasn't seen this before, you have to check out the infamous, utterly bizarre pitch for Pepsi's latest logo: https://www.goldennumber.net/wp-content/uploads/pepsi-arnell...

Don't forget to dimensionalize exponentially, kids!

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Re:Evolving the Firefox Brand by Nadya on Tuesday July 31, 2018 @04:35AM (#17651515)

Please tell me this is a joke and not just the golden number's version of an Onion article. Actually - you don't even need to. I've seen marketing material that's very similar to this kind of psuedointellectual garbage.

This is in "so bad it is good" territory - sharing it with my design team tomorrow morning.

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Re:Evolving the Firefox Brand by cmg on Tuesday July 31, 2018 @08:31AM (#17652608)

At the time this was released, I worked at a marketing agency (not Arnell, but in the same family) that was Pepsi's Agency of Record for a number of businesses.

When we got a copy of this proposal, we thought that either Arnell had lost his mind, the entire agency was poisoned with a noxious gas, or it was a joke.

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Re:Evolving the Firefox Brand by azeirah on Tuesday July 31, 2018 @03:28AM (#17651216)

What the fuck is that. I know you're not supposed to say fuck on HN, but seriously, what the fuck is that?!

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Re:Evolving the Firefox Brand by nkkollaw on Tuesday July 31, 2018 @02:09AM (#17650918)

This is one of the dumbiest things I've ever seen.

Amazing.

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Re:Evolving the Firefox Brand by panda888888 on Wednesday August 01, 2018 @01:38AM (#17659977)

I think it's great. The pitch is a cheesy piece of art itself.

And Pepsi actually chose that logo!

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Re:Evolving the Firefox Brand by fnord123 on Tuesday July 31, 2018 @04:23AM (#17651463)

> This is one of the dumbiest things I've ever seen.

> dumbiest

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Re:Evolving the Firefox Brand by nkkollaw on Tuesday July 31, 2018 @07:21AM (#17652228)

Dumbest..?

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Re:Evolving the Firefox Brand by js8 on Tuesday July 31, 2018 @07:22AM (#17652234)

Funny, I like Pepsi, but it confused me when they changed the logo. (I guess because I don't watch TV.) At first I probably thought it was some cheap knock-off.

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Re:Evolving the Firefox Brand by nojvek on Tuesday July 31, 2018 @01:31AM (#17650760)

They have an opportunity to being a bunch of really cute animals if they want a suite of logos. A big part of why I was attracted to Firefox when I was young is I had a brand association in my mind “it a fiery-fox, the fastest browser on the planet” (I guess until chrome came along). With quantum it feels fast and lightweight again.

Same with thunderbird mail client. I iconic logo and a brand that would make an imprint.

I guess I always had a thing for animals. That’s what Ubuntu was my favorite distro. The names - Breezy Badger, Warty Warthog e.t.c

Animals evoke an emotion, they represent something.

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Re:Evolving the Firefox Brand by everybodyknows on Tuesday July 31, 2018 @06:33PM (#17657891)

All those fancy words, and yet they couldn't manage simple number agreement -- "reoccurring phenomena".

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Re:Evolving the Firefox Brand by menor on Friday August 03, 2018 @03:07PM (#17682692)

This made my day, it looks like a proposal Gavin Benson would buy.

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Re:Evolving the Firefox Brand by skgoa on Tuesday July 31, 2018 @04:10AM (#17651418)

> or Pininfarina. Okay, that last one was for me. I don't expect most people to know Pininfarina.

I expect that most people would understand what a Pininfarina-esque logo on a car would signify, even if they don't know the name Pininfarina.

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Re:Evolving the Firefox Brand by bigtones on Monday July 30, 2018 @11:30PM (#17650325)

They design Ferrari's and put a big badge on the side - lot of Ferrari fans out there :-)

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Re:Evolving the Firefox Brand by toyg on Tuesday July 31, 2018 @02:50AM (#17651065)

Designed, recent Ferraris are designed in-house.

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Re:Evolving the Firefox Brand by profalseidol on Monday July 30, 2018 @09:22PM (#17649805)

Worked for Adidas. Toyota too?

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Re:Evolving the Firefox Brand by teekert on Tuesday July 31, 2018 @04:37AM (#17651522)

He Man, I drove a Ferrari Mythos Pininfarina! At least I did, in Test Drive 3 on my 386 [0]

[0] https://classicreload.com/test-drive-iii-the-passion.html

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