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A comment on Evolving the Firefox Brand. Parent comment

Re:Evolving the Firefox Brand by nemo1618 on Tuesday July 31, 2018 @01:43AM (#17650803)
Related: if anyone hasn't seen this before, you have to check out the infamous, utterly bizarre pitch for Pepsi's latest logo: https://www.goldennumber.net/wp-content/uploads/pepsi-arnell...

Don't forget to dimensionalize exponentially, kids!

[ Parent | on HN ]
Re:Evolving the Firefox Brand by Nadya on Tuesday July 31, 2018 @04:35AM (#17651515)
Please tell me this is a joke and not just the golden number's version of an Onion article. Actually - you don't even need to. I've seen marketing material that's very similar to this kind of psuedointellectual garbage.

This is in "so bad it is good" territory - sharing it with my design team tomorrow morning.

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Re:Evolving the Firefox Brand by cmg on Tuesday July 31, 2018 @08:31AM (#17652608)
At the time this was released, I worked at a marketing agency (not Arnell, but in the same family) that was Pepsi's Agency of Record for a number of businesses.

When we got a copy of this proposal, we thought that either Arnell had lost his mind, the entire agency was poisoned with a noxious gas, or it was a joke.

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Re:Evolving the Firefox Brand by azeirah on Tuesday July 31, 2018 @03:28AM (#17651216)
What the fuck is that. I know you're not supposed to say fuck on HN, but seriously, what the fuck is that?!
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Re:Evolving the Firefox Brand by nkkollaw on Tuesday July 31, 2018 @02:09AM (#17650918)
This is one of the dumbiest things I've ever seen.

Amazing.

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Re:Evolving the Firefox Brand by panda888888 on Wednesday August 01, 2018 @01:38AM (#17659977)
I think it's great. The pitch is a cheesy piece of art itself.

And Pepsi actually chose that logo!

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Re:Evolving the Firefox Brand by fnord123 on Tuesday July 31, 2018 @04:23AM (#17651463)
> This is one of the dumbiest things I've ever seen.

> dumbiest

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Re:Evolving the Firefox Brand by nkkollaw on Tuesday July 31, 2018 @07:21AM (#17652228)
Dumbest..?
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Re:Evolving the Firefox Brand by js8 on Tuesday July 31, 2018 @07:22AM (#17652234)
Funny, I like Pepsi, but it confused me when they changed the logo. (I guess because I don't watch TV.) At first I probably thought it was some cheap knock-off.
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