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Re:Evolving the Firefox Brand by nojvek on Tuesday July 31, 2018 @01:31AM (#17650760)
They have an opportunity to being a bunch of really cute animals if they want a suite of logos. A big part of why I was attracted to Firefox when I was young is I had a brand association in my mind “it a fiery-fox, the fastest browser on the planet” (I guess until chrome came along). With quantum it feels fast and lightweight again.

Same with thunderbird mail client. I iconic logo and a brand that would make an imprint.

I guess I always had a thing for animals. That’s what Ubuntu was my favorite distro. The names - Breezy Badger, Warty Warthog e.t.c

Animals evoke an emotion, they represent something.

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