Evolving the Firefox Brand

Re:Evolving the Firefox Brand by com2kid on Monday July 30, 2018 @11:49PM (#17650410)

> Think if Coca-Cola changed its logo

Semi-related, Pepsi has made major changes to their logo multiple times, https://www.logaster.com/blog/pepsi-logo/

Coca-Cola's changes have been less dramatic, the font has mostly stayed the same.

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Re:Evolving the Firefox Brand by nemo1618 on Tuesday July 31, 2018 @01:43AM (#17650803)

Related: if anyone hasn't seen this before, you have to check out the infamous, utterly bizarre pitch for Pepsi's latest logo: https://www.goldennumber.net/wp-content/uploads/pepsi-arnell...

Don't forget to dimensionalize exponentially, kids!

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Re:Evolving the Firefox Brand by Nadya on Tuesday July 31, 2018 @04:35AM (#17651515)

Please tell me this is a joke and not just the golden number's version of an Onion article. Actually - you don't even need to. I've seen marketing material that's very similar to this kind of psuedointellectual garbage.

This is in "so bad it is good" territory - sharing it with my design team tomorrow morning.

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Re:Evolving the Firefox Brand by cmg on Tuesday July 31, 2018 @08:31AM (#17652608)

At the time this was released, I worked at a marketing agency (not Arnell, but in the same family) that was Pepsi's Agency of Record for a number of businesses.

When we got a copy of this proposal, we thought that either Arnell had lost his mind, the entire agency was poisoned with a noxious gas, or it was a joke.

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Re:Evolving the Firefox Brand by azeirah on Tuesday July 31, 2018 @03:28AM (#17651216)

What the fuck is that. I know you're not supposed to say fuck on HN, but seriously, what the fuck is that?!

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Re:Evolving the Firefox Brand by nkkollaw on Tuesday July 31, 2018 @02:09AM (#17650918)

This is one of the dumbiest things I've ever seen.

Amazing.

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Re:Evolving the Firefox Brand by panda888888 on Wednesday August 01, 2018 @01:38AM (#17659977)

I think it's great. The pitch is a cheesy piece of art itself.

And Pepsi actually chose that logo!

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Re:Evolving the Firefox Brand by fnord123 on Tuesday July 31, 2018 @04:23AM (#17651463)

> This is one of the dumbiest things I've ever seen.

> dumbiest

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Re:Evolving the Firefox Brand by nkkollaw on Tuesday July 31, 2018 @07:21AM (#17652228)

Dumbest..?

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Re:Evolving the Firefox Brand by js8 on Tuesday July 31, 2018 @07:22AM (#17652234)

Funny, I like Pepsi, but it confused me when they changed the logo. (I guess because I don't watch TV.) At first I probably thought it was some cheap knock-off.

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Re:Evolving the Firefox Brand by nojvek on Tuesday July 31, 2018 @01:31AM (#17650760)

They have an opportunity to being a bunch of really cute animals if they want a suite of logos. A big part of why I was attracted to Firefox when I was young is I had a brand association in my mind “it a fiery-fox, the fastest browser on the planet” (I guess until chrome came along). With quantum it feels fast and lightweight again.

Same with thunderbird mail client. I iconic logo and a brand that would make an imprint.

I guess I always had a thing for animals. That’s what Ubuntu was my favorite distro. The names - Breezy Badger, Warty Warthog e.t.c

Animals evoke an emotion, they represent something.

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Re:Evolving the Firefox Brand by everybodyknows on Tuesday July 31, 2018 @06:33PM (#17657891)

All those fancy words, and yet they couldn't manage simple number agreement -- "reoccurring phenomena".

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Re:Evolving the Firefox Brand by menor on Friday August 03, 2018 @03:07PM (#17682692)

This made my day, it looks like a proposal Gavin Benson would buy.

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