Assuming that number is accurate, as Apple Maps is preinstalled on iPhones it means 25% of users went out of their way to manually remove it. Mission far from accomplished (and hence Apple's efforts in the OP to rebuild Maps' dataset entirely in-house.)
I'm also curious what the active usage numbers are versus Google Maps on iOS.
Ok, maybe slightly less than 75%, because Waze exists. But again, crushing Google Maps is not the goal. Keeping people on iOS is the goal.
This isn't a manufacturer problem, it's an Apple problem. Lack of choice is baked into their design, which is uncontroversial among both proponents and detractors; the former would (reasonably) say that there are tradeoffs that are the other side of the coin to constraining the user so heavily.
Also, they had practical monopoly. Apple doesn't
I agree with your point, and think I can guess what that phrase means, but I'm not quite remembering why Bilbo Baggins would be associated with being intentionally vague about something :)
I'm not sure if it's what OP meant though.
It says nothing about the users that have no use for maps and just counts them anyway
Strategically, Apple maps is in a good spot for Apple - Google's offering isn't the major choice of users for a piece of critical functionality.
A few years ago Apple disclosed that Apple Maps has 75% marketshare on iOS. [1] Mission accomplished.
[1] https://apnews.com/df90458e58564f19b4b7c8510f9baa67/apple-ma...