Re:It's Getting Harder to Tell Banks from Tech Companies
by wafflesraccoon on Thursday February 15, 2018 @12:20PM
(#16385730)
Who is the biggest advertising company? Google?
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Re:It's Getting Harder to Tell Banks from Tech Companies
by oblio on Thursday February 15, 2018 @12:24PM
(#16385763)
Unless something changed recently, I believe that $95bn of advertising revenue makes them the biggest advertising company in the world :)
Re:It's Getting Harder to Tell Banks from Tech Companies
by golemiprague on Thursday February 15, 2018 @06:11PM
(#16388605)
They are the medium, not the advertising company, the same way a tv channel is the medium, not the advertising company. WPP, Omnicom, Dentsu, those are advertising companies. You are conflating here two different things.
Re:It's Getting Harder to Tell Banks from Tech Companies
by coupdetaco on Thursday February 15, 2018 @10:19PM
(#16389599)
they are distribution, just like the agencies. Only Google drives distribution costs down
Re:It's Getting Harder to Tell Banks from Tech Companies
by bannable on Thursday February 15, 2018 @12:26PM
(#16385779)
Probably WPP or Omnicom.
Re:It's Getting Harder to Tell Banks from Tech Companies
by guyzero on Thursday February 15, 2018 @12:53PM
(#16386015)
Omnicom: $15B revenue annually, $17B market cap
WPP: $18B revenue, $23B market cap
Google: $110B revenue, $750B market cap
Seems like a good argument that being tech-forward provides a multiplier on value versus doing the same old thing, if you believe that these are all just advertising companies.
Re:It's Getting Harder to Tell Banks from Tech Companies
by vonmoltke on Thursday February 15, 2018 @01:02PM
(#16386086)
> Google: $110B revenue
Where did you get 110 from? I'm seeing 90 for last year.
Re:It's Getting Harder to Tell Banks from Tech Companies
by guyzero on Thursday February 15, 2018 @01:10PM
(#16386166)
https://finance.yahoo.com/quote/GOOGL/financials?p=GOOGL
$110B total revenue for 2017
Re:It's Getting Harder to Tell Banks from Tech Companies
by chillee on Thursday February 15, 2018 @01:33PM
(#16386342)
That's all revenue, including non-advertising revenue.
Re:It's Getting Harder to Tell Banks from Tech Companies
by icebraining on Thursday February 15, 2018 @03:26PM
(#16387296)
True, the ad revenue was $95B.
Re:It's Getting Harder to Tell Banks from Tech Companies
by vonmoltke on Thursday February 15, 2018 @02:15PM
(#16386659)
Yeah, I screwed up and was looking at the wrong number.
Re:It's Getting Harder to Tell Banks from Tech Companies
by tomc1985 on Thursday February 15, 2018 @01:54PM
(#16386496)
Hardly a fair comparison, considering Google's extensive non-advertising product offerings
Re:It's Getting Harder to Tell Banks from Tech Companies
by friday99 on Thursday February 15, 2018 @02:09PM
(#16386611)
Those "other revenues" only account for about 13% of Google's revenue. So its a fair comparison. Google is almost 90% an advertising company.
https://abc.xyz/investor/pdf/2017Q4_alphabet_earnings_releas...
Re:It's Getting Harder to Tell Banks from Tech Companies
by tomc1985 on Thursday February 15, 2018 @02:46PM
(#16386918)
Yes because all those apps exist... to funnel people towards Google's extensive advertising network, so the money shows up as adbiz revenue instead of with products.
Re:It's Getting Harder to Tell Banks from Tech Companies
by freeone3000 on Thursday February 15, 2018 @03:56PM
(#16387560)
So, by pursuing other technological innovations, they are able to expand their advertising business?
Re:It's Getting Harder to Tell Banks from Tech Companies
by tikhonj on Thursday February 15, 2018 @02:09PM
(#16386607)
Extensive non-advertising product offerings that somehow don't translate into extensive non-advertising revenue...
Re:It's Getting Harder to Tell Banks from Tech Companies
by guyzero on Thursday February 15, 2018 @03:05PM
(#16387106)
"if you believe that these are all just advertising companies."
I'm not the one calling Google an all-advertising company, I'm just saying that if it is, it's by far the biggest.
Re:It's Getting Harder to Tell Banks from Tech Companies
by vlovich123 on Thursday February 15, 2018 @12:31PM
(#16385829)
Google.
Re:It's Getting Harder to Tell Banks from Tech Companies
by hammock on Thursday February 15, 2018 @12:53PM
(#16386010)
By a factor of 30