I don't think people ridiculing others for their fashion choices is all that common past teenage years, but I may be wrong.
Looking at the subjects of this article, I don't get the feeling that they are dressing unfashionably - on the contrary, they are making extremely specific and thoughtful fashion choices, probably spending more time and thought on it than people that just go and grab whatever the latest thing is on Zara racks.
You may be surprised, but even grandma-old-style can be very fashionable. Fashion is very much about who is wearing it, why, and how. It may not matter as much "what" you're wearing, as "why" - like modern art in some ways.
Fashion is basically another non-verbal communication channel we humans use to signal a large number of clues to fellow members of the species.
Try walking around as a man in a dress in 95% of the US.
But the parent comment did provide further context:
> Fashion is very much about who is wearing it, why, and how.
So wearing a dress is fine if the person wearing it is willing to concede at every moment that they're being socially deviant. The moment that you just wear a dress and make no attempt to justify yourself in terms of larger culture is when things get bad. Wearing a dress and acting like it's no big deal is an affront to the logic of someone who knows for a fact what you're doing is deviant..and they're convinced that you deep down know it too. You're more or less saying they think wrong in a very fundamental way. That gets people very upset.
If you saw a guy in otherwise ordinary circumstances wearing a dress and didn't think it was unusual, well, you lack situational awareness.
There's also the utilikilt...
You don't even have to be a mod, rocker, or any of these subcultures. You can be an old bloke on a Segway rocking a Fubu shirt and cargo pants and completely transcend the streetscape.
My favourite stylish people integrate a sense of fun and playfulness to what they wear, but I think the most defining element of style is risk. Having the balls to say you're different.
While still conforming.
An overweight guy walking around in a loincloth is not going to 'work' for ya even if it may have been in fashion at one point.
These subcultures would probably have much less interest and much higher turnover rates if they weren't considered different and ridiculed for it.
That's part of the appeal. The pressure applied from the outside makes the members of the "we-dress-this-way" club feel closer to each other.
I mostly agree. However, there are biological and economical reasons for this that are deeply anchored, such as for example that it allows us to more easily distinguish friend from foe, and almost instantly skip forward a few leaps in trust levels when communicating.
Generally speaking, of course.
Exactly - the clothes make the man
Fashion is a way to signal that you are high(er) status. It's almost definitional that unfashionable things will be looked down on.
The fashion industry like the luxury automobile industry or the art industry is based around selling status. Unfashionableness an industry release cycle designed around planned obsolesce.
On a semi-regular basis I see people unironically dressed as cowboys, Merlin-style wizards, lumberjacks, semi-mythical shamans with skull-topped staffs, wearing nothing but a speedo and work boots, barefoot flower-power hippies, in kilts, with vest and shoes covered in gold sequins/glitter, in Victorian coats and top hats and monocles, men in dresses and heels, women in tuxedos, old men dressed like teenage goths with purple nails, etc. etc.
Pretty much anything goes.
I struggle every day with the mask I put on for others+. Embarrassment or shame over my own hobbies or interests, even when there's nothing to be embarrassed or shamed by. To witness those people living their lives on their terms like that...it makes me tear up just thinking about it. No, seriously. I'm close to crying right now. How great it would be to be in such an environment where people felt completely free to be themselves. Maybe I could take it in by osmosis.
+ And I have it easy -- I'm straight, white, cis.
The northeastern USA is wonderful in its own way, and I found it more livable than the Bay, but the wonderful weirdness of San Francisco can't help but make me feel wistful.
Spearhead
Not that it's an inflation of ego, but knowing you can convince others of your intelligence regardless of your physical appearance is a healthy challenge.
A conformist feels on a gut level that you're doing something "for attention" and resents you for that.
Of course even if that were true such resentment is ridiculous. But to me I think there is always an element of "cultural challenge" in non-conformity (even if say 99% of a man wearing a dress is deeply personal choice).
For me personally, and sorry for my view if it displeases someone, people of fashion look like they’re selling something in more way than others. This is because I met maybe too many people of fashion and/or subculture who really didn’t found their way yet and too many generic-looking men who are invaluable in their experience and deeds. I’m aware that this view is just a false negative that sometimes happens true or positive.
FWIW I see lots of people in their 20s dressed as grandmas (at least in major US cities).
If they dressed like theirs, they'd be unfashionably outdated. If they dressed like yours, they're rediscovering new old fashion trends.
https://en.wikipedia.org/wiki/Countersignaling https://www.balenciaga.com/us/men/ready-to-wear
Sceptics sometimes consider the fashion lifecycle to be some kind of artificial conspiracy made up by the industry to create demand, but I think it is more an emergent phenomenon of human interaction that could only ever be subdued by extreme scarcity or by draconian regulation (e.g. rules applying to lower classes in many feudal society).