I bet the link is SFW, but for people on corporate networks like myself: the shortened link from the tweet redirects to pornhub.com which may, or may not, be on your companies whitelist...

On the plus side, if anyone from IT Net asks about my websurfing history, I was just reading it for the 'insightful analytics' ;)

For people that don't want to dare their companies filter:

Traffic graph: https://pbs.twimg.com/media/DTwcgMZXUAAn1uX.jpg

The blog post reads as follows:

On Saturday January 13, residents all across Hawaii received a text message at 8:07am stating that a ballistic missile was on it’s way to their island and advised they should take shelter immediately. With international tensions currently at a high, it’s no surprise that the warning was taken very, very seriously. We can’t begin to imagine what would go through someone’s mind after reading that message, but based purely on the traffic numbers, it’s NOT to be watching porn.

Based on real-time, per-minute pageviews, and compared to levels on the previous two Saturdays, our statisticians found a precipitous drop in traffic at 8:07am immediately after the warning was sent out. By 8:23am, traffic was a massive -77% below that of a typical Saturday. As residents were notified around 8:45 that the initial warning was sent in error, traffic began to return to normal and Hawaiians collectively breathed a sigh of relief. Those seeking further relief, headed back to Pornhub where pageviews surged +48% above typical levels at 9:01am.

> We can’t begin to imagine what would go through someone’s mind after reading that message,

Sure we can, it's simple. It's what would go through your or my mind if we received it.

My first thought would be "amusing-someone's hacked the warning system, better check online... yeah, it's bullshit".

I always wonder how easily PornHub shares it's data and especially personal user's data (like in case of Zayn Malik), PH is a truly garbage website with insane PR campaigns. I'd better go to less famous amateur sites, webcams, http://www.primechats.com/ or something. Moreover, PH is overloaded with viruses and advertising.

Three link goes to Twitter though, https://mobile.twitter.com/Pornhub/status/953668567714680833..., that URL might still catch on filters.

And this is why I (and I believe many others) never read anything personal on corporate network, and even if I'm using the guest wifi network, I always VPN outa there, it saves embarrassment/dismissal when NSFW topics come up at work and DuckDuckGo-ing without filtering is required.

Its regarding the Hawain Incident Penetration Test Observation

It's an interesting graph, but I wonder if it's specific for the adult vertical. I could imagine traffic for YouTube showing the same pattern. Entertainment-related site use may just have gone up and down along this curve (with news-related sites maybe showing the reverse pattern)? Does anyone know other sources of traffic stats (arent there public stats of big internet hubs somewhere?)

Yes. Could we get this graph from HN please?

1 in 5 people didn't give a damn about the missile alert and kept watching.

It's also quite amusing to see the number of people making up for lost time afterwards.

More likely that they had headphones on and didn’t check their phones

Also confirmation that it was an error was out on Twitter 5 minutes after the alert, which also affects the numbers

If you're gonna die, might as well die like a Viking... :)

But like the other poster said, they might have left on the background, or some might not have gotten the message.

If you're going to die anyway, might as well be doing something you enjoy?

Going out with a bang?

Or 1 in 5 used a hawaii vpn

On the other hand, it's possible that many people ran to the bunker with trousers down, and Pornhub still playing in the background.

A graph with absolute scale might have been more interesting to see how many people kept watching after the warning!

Looks like porn is being used to de stress

Do they have 10% traffic fluctuations every minute? That seems quite a lot...

What are you comparing to? People rarely present per-minute graphs without smoothing since they're very noisy. I usually see hourly/daily ones, even internally.

The minute ones for web traffic easily jump +/- 5% in my experience.

It takes a bit of time to swap hands.

Scrambling for a safety while having a hard on. Ouch.