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Re:Budweiser's ex-marketing chief: Weed is the new craft beer by Balgair on Monday November 13, 2017 @04:38PM (#15690502)
Just as beer went through it's 'extremes' phase, weed is going through this right now too. Beer was super hoppy, then super stouty, then had loads of coffee, then loads of NO2, then sours, then glassware.

Finally, beer settled on the 'all-day-IPA': a beer that tastes good, and you can bring to your niece's birthday party but not get too tanked to be able to drive her to the hospital after the bounce-house gets out of hand.

Weed needs that for a recreational substance that 'relaxes' but still allows for emergencies to occur. Think a bag of something (bitter orange chips?) that kids won't eat outright, that comes in low/variable dosages just enough to chill with, that will allow you to drive your kids to the hospital should the need arise. It, frankly, needs to be an 'adult' thing, not juvenile and bacchanalian as it is perceived to be today.

Re:Budweiser's ex-marketing chief: Weed is the new craft beer by opportune on Monday November 13, 2017 @06:05PM (#15691118)
Here's the thing: tolerance to alcohol does not increase to nearly the same extent as weed. Compare two people of the same weight and gender with different tolerances to alcohol: the one with a higher tolerance (e.g. someone who drinks an average of four drinks per day) only needs 1.5-2x as much as the first person to reach the same level of desired intoxication. Even an extreme alcoholic probably needs < 4x as much as someone who rarely drinks to feel a similar level of intoxication.

With weed, someone who never smokes might get insanely high off of a single hit (say, 1/6th of a bowl) from a bong. Someone who smokes a few times a week might need to smoke an entire bowl for similar effects. Someone who smokes almost every day might need to smoke 2-4 bowls to get to that level, and if someone smokes multiple times every day, they may need to smoke an entire joint or turn to concentrates to get there. So in this case the heavy smoker wants 20x what the non-smoker wants due to the difference in tolerance. What could get a novice uncomfortably high could be unnoticeable to a heavy smoker.

With regard to " bag of something (bitter orange chips?) that kids won't eat outright, that comes in low/variable dosages just enough to chill with, that will allow you to drive your kids to the hospital should the need arise", in my opinion this product already exists. If you use a vaporizer the intake is so slow that you can simply stop inhaling when you reach however high you want to be. Even with other methods, you can simply smoke a single "hit", wait ~5-10 minutes, see if you want to smoke more, then repeat. And there are definitely low-dose edibles out there in the form of gummies/lollipops that are analogous to your example, except that they're not always bitter. The problem with edibles is that you can't "titrate" them like with other RoA's because the onset is too delayed.

Re:Budweiser's ex-marketing chief: Weed is the new craft beer by Balgair on Monday November 13, 2017 @06:25PM (#15691219)
Yes, the method of action is very very different between depressants and hallucinogenics. Booze is HARD on your liver and effects most people pretty similarly as we all have similar blood/liver chemistry. With THC and the like, the methods of action are neuro-genic and the habituation/potentiation will change rapidly in individuals. Those receptors are trafficked in and out of the synapses pretty quickly.

Maybe a series of bags would be better. Like with coffee, you have espressos and shots and the like. You can adjust your tolerance fairly knowably and overdoing isn't a catastrophe. But I think the american palette is such that you need a serious foodstuff/snack in size. One gummy bear isn't 'enough' food, you need a bag of them. You can use a rookie-cookie, but sell them in 3 packs or really big discus-like sizes. People want some heft/size and they don't want to leave a half bag to go stale. Then up the dosages in a series. Red packaging is rookie, Orange is a long movie, Yellow is a half day, Lime is enough for a day'trip', Green is a 3-day weekend, etc. Price them all the same so that way it's about the dosage, not the costs.

Find a way to get a stressed out soccer-mom to eat these weed bon-bons like drinking a Cosmo, something instagram-able and dose-able.

Re:Budweiser's ex-marketing chief: Weed is the new craft beer by opportune on Monday November 13, 2017 @07:00PM (#15691395)
Well, I'd be careful in saying that booze:liver as THC:brain. They both act on the brain and both have a neurological basis for tolerance.

An alcoholic's liver will up regulate enzymes to speed the metabolism of alcohol, but their brain chemistry will also change just as a weed-smoker's. Just as smokers up regulate cannabinoid receptors, alcoholics up regulate GABA (both among others). When alcoholics go through withdrawal, they can die of seizures caused by their brain having too many GABA receptors to properly function without the presence of alcohol.

Re:Budweiser's ex-marketing chief: Weed is the new craft beer by devmunchies on Monday November 13, 2017 @06:59PM (#15691392)
> Maybe a series of bags would be better. Like with coffee, you have espressos and shots and the like.

A thc flavored inhaler with replaceable cartridges like your medical inhaler: http://criticalcaredvm.com/wp-content/uploads/2016/09/Albute...

Re:Budweiser's ex-marketing chief: Weed is the new craft beer by ryanmarsh on Monday November 13, 2017 @09:02PM (#15692017)
I was in a weed shop in Seattle recently. They had THC % written on the bottle. If I was used to smoking I assume I could treat that number like ABV. Like 2 pints of 6% ABV and I’m gonna be past driving.
Re:Budweiser's ex-marketing chief: Weed is the new craft beer by Omnius on Monday November 13, 2017 @04:48PM (#15690572)
You have to get stoner culture separated from weed the product. I like cannabis occasionally i do not like being stoned and non-functioning all day.

Forever now its the strongest weed is the best and to your point its just juvenile.

Let me chill out to a cool movie or some friends outside on the porch i don't want to be drooling in my lap.

Re:Budweiser's ex-marketing chief: Weed is the new craft beer by c22 on Monday November 13, 2017 @05:45PM (#15690991)
As someone who has been smoking weed for at least 15 years and who lives in Washington I have never had as much control over how high and what type of high I got. Before legalization if you didn't have a medical card or you didn't know several illegal growers you might be lucky to find a dealer who "stocked" 3 or 4 different strains, but even then it'd be hard to know if s/he knew what they were talking about. Now the percentages of everything I care about plus often a list of pesticides used is printed right on every package.
Re:Budweiser's ex-marketing chief: Weed is the new craft beer by Omnius on Monday November 13, 2017 @08:23PM (#15691822)
I am not in a legal state and it seems only the most potent stuff flows out of legal states to us.
Re:Budweiser's ex-marketing chief: Weed is the new craft beer by jasonmp85 on Monday November 13, 2017 @11:38PM (#15692707)
Because you’re not in a legal state. Iron law of prohibition and all that.
Re:Budweiser's ex-marketing chief: Weed is the new craft beer by hprotagonist on Monday November 13, 2017 @04:53PM (#15690614)
I don't think this is true any more. For example, /r/trees et. al. are all pretty stoked about microdosing / one-hitters/ on-demand vapes, even the strictly recreational users.
Re:Budweiser's ex-marketing chief: Weed is the new craft beer by emodendroket on Monday November 13, 2017 @05:43PM (#15690979)
I'm so sick of IPAs altogether. I'm a big fan of sours, which I guess some people find intolerable, but overall I'd just like more choices instead of everything either being mass-market (I mean like Bud or Coors by that) or else an IPA most places you go.
Re:Budweiser's ex-marketing chief: Weed is the new craft beer by rmcpherson on Monday November 13, 2017 @06:21PM (#15691199)
One of the biggest problems with hoppy beers is that they have a short shelf life (less than 90 days even when packaged well, much less when dissolved oxygen is present) but distribution issues and lack of education means that most IPAs are consumed past their prime.
Re:Budweiser's ex-marketing chief: Weed is the new craft beer by emodendroket on Monday November 13, 2017 @06:25PM (#15691218)
I mean, people keep telling me if I try this or that IPA I'll like it better but they all pretty much taste the same to me.
Re:Budweiser's ex-marketing chief: Weed is the new craft beer by baddox on Monday November 13, 2017 @09:35PM (#15692165)
I love IPA. It’s virtually all I ever drink, and yet I have no interest in fancying myself a connoisseur or going out of my way to try some new special IPA. It seems that most people assume that the former implies the latter.
Re:Budweiser's ex-marketing chief: Weed is the new craft beer by rmcpherson on Monday November 13, 2017 @06:33PM (#15691262)
Having brewed award-winning IPAs I would take issue with that statement but luckily there is much more to the craft beer world than IPAs. You mentioned you like sours but hops are often used to interesting effect in sours as well. Sour beer yeasts and bacteria actually interact with hop oils to create new flavors. It's fascinating stuff although still poorly understood. As an example this sour beer wiki has a fairly detailed article on using hops in sour beers. http://www.milkthefunk.com/wiki/Hops
Re:Budweiser's ex-marketing chief: Weed is the new craft beer by emodendroket on Monday November 13, 2017 @07:44PM (#15691642)
What I mean to say is, I'm sure they're different, but it's lost on me, because the hop flavor is just so overwhelming to me. I mean, I'm sure my sour-hating friends don't really appreciate the difference between a Rodenbach Grand Cru and a Cuvée des Jacobins either, even though they're quite different.
Re:Budweiser's ex-marketing chief: Weed is the new craft beer by walshemj on Monday November 13, 2017 @06:45PM (#15691325)
yes I am not a fan of this supper hoppy craft beers trend lots of places in London especially round silicon roundabout only have this style.
Re:Budweiser's ex-marketing chief: Weed is the new craft beer by afinno on Monday November 13, 2017 @06:00PM (#15691086)
Personally I love Russian imperial stouts but I'm also happy with everything other than sours.

My fear is that one day only sours will be available and that I'll be forced to drink cider :P

Re:Budweiser's ex-marketing chief: Weed is the new craft beer by walshemj on Monday November 13, 2017 @06:47PM (#15691335)
Don't nock it some of the best cider I have had has been the local scrumpy - smooth goes down easy but man what a kick -this is where Terry Pratchet got the idea for scumble.
Re:Budweiser's ex-marketing chief: Weed is the new craft beer by emodendroket on Monday November 13, 2017 @06:05PM (#15691114)
In my experience few places even have a single sour on tap, so I think world domination is a ways off.
Re:Budweiser's ex-marketing chief: Weed is the new craft beer by Balgair on Monday November 13, 2017 @06:09PM (#15691135)
I saw a few bars along the frontrange this last summer doing just that. 5 sours and 1 stout, all in tulips. It was hot, I got a sour, it was still beer.
Re:Budweiser's ex-marketing chief: Weed is the new craft beer by blang on Monday November 13, 2017 @06:11PM (#15691145)
I've heard that some micro-brewers are sick of making IPAs, but they have to make what sells.
Re:Budweiser's ex-marketing chief: Weed is the new craft beer by wyclif on Tuesday November 14, 2017 @01:07AM (#15693041)
One of the interesting effects of the backlash against IPA hegemony and over-saturation is the comeback of the pilsner. Probably better in summer. I'm thinking craft pilsners like Scrimshaw.
Re:Budweiser's ex-marketing chief: Weed is the new craft beer by opportune on Monday November 13, 2017 @06:22PM (#15691202)
My favorite micro-brewery has started flavor-infusing most of their IPAs. They always are iteratively improving upon a standard double IPA as their flagship, but usually have 2-4 options for IPAs brewed with fruits, coffee, lactose, vanilla,, etc. They've done a great job of balancing popular appeal with making really good, really unique beers.
Re:Budweiser's ex-marketing chief: Weed is the new craft beer by emodendroket on Monday November 13, 2017 @06:24PM (#15691212)
I remember hearing that about Sam Adams, that they didn't really like the idea of making an IPA, but there was no choice.
Re:Budweiser's ex-marketing chief: Weed is the new craft beer by enraged_camel on Monday November 13, 2017 @11:54PM (#15692778)
I like drinking IPAs at home because they make me sleepy, which means I go to bed without drinking too much!
Re:Budweiser's ex-marketing chief: Weed is the new craft beer by Retric on Monday November 13, 2017 @05:53PM (#15691041)
IPA is just another fad.* It was designed to be shipped to India on sailing ships without refrigeration and have a high alcohol content.

It's different than the mass market piss Americans are used to, but there are much better options for the average pallet.

*It's not going away, but it's current popularity is outside of historic norms.

Re:Budweiser's ex-marketing chief: Weed is the new craft beer by jartelt on Monday November 13, 2017 @06:27PM (#15691238)
Historic popularity and sailing ships don't matter much here. Many popular IPAs nowadays are being dry-hopped with hop varieties that were selectively bred within the last 20 years. These hop varieties simply taste/smell a lot better than what was used before and many people really like the results. If anything, IPAs are actually trending more towards the average pallet today. Brewers are making more approachable fruity New England style IPAs and fewer bitter, super high IBU double/triple IPAs.
Re:Budweiser's ex-marketing chief: Weed is the new craft beer by rmcpherson on Monday November 13, 2017 @06:28PM (#15691239)
The IPA of today bears little resemblance to the original including differences in hop varieties, process, purity of yeast cultures.

The proliferation of hop varieties and investment in hop research, especially in the last 20 years, means that the juicy IPA of today has no historical precedent.

While IPA may be a "fad" in historical terms, it is the one with the most staying power in the current craft beer boom. Hops aren't going anywhere, just getting used in new and different ways and there are even relatively recent products that are going to change hoppy beer flavors for the better as they see wider usage. See, for example, https://ychhops.com/hop-products/cryo-hops

Re:Budweiser's ex-marketing chief: Weed is the new craft beer by bluetwo on Monday November 13, 2017 @06:19PM (#15691188)
I have a half dozen microbreweries within 10 minutes of my house and I don't see IPAs going anywhere.
Re:Budweiser's ex-marketing chief: Weed is the new craft beer by koyote on Tuesday November 14, 2017 @02:06PM (#15698129)
I believe the reason IPAs are very popular is because they are very easy to make compared to other types and quite difficult to mess up.

I have been brewing my own beer for several years now and getting a lager or wheat right is very difficult. My IPAs on the other hand were all very drinkable and did not differ much from what I'd get from a craft brewery.

Re:Budweiser's ex-marketing chief: Weed is the new craft beer by santaclaus on Monday November 13, 2017 @06:26PM (#15691228)
IPAs keep getting better. The current New England IPA craze is a delicious thing.
Re:Budweiser's ex-marketing chief: Weed is the new craft beer by Balgair on Monday November 13, 2017 @06:11PM (#15691146)
Maybe. Beer-dom is moving about still, try getting a ticket the GABF next year. You'll find some pretty crazy stuff. Also, I think the IPA craze is already over, it peaked in 2014 or so. Now it's all sours and martzens. Nearly every brewer I see is doing something with a German brewery or ageing in some whiskey barrel or another.
Re:Budweiser's ex-marketing chief: Weed is the new craft beer by mmmpop on Tuesday November 14, 2017 @01:00AM (#15693015)
Try going south of Colfax once in a while.
Re:Budweiser's ex-marketing chief: Weed is the new craft beer by Balgair on Tuesday November 14, 2017 @12:23PM (#15697088)
?
Re:Budweiser's ex-marketing chief: Weed is the new craft beer by subnaught on Tuesday November 14, 2017 @02:32AM (#15693381)
Just a nit: beer never had loads of NO2. So-called "nitro" pours are pushed with nitrogen gas (N2), not NO2. This is a good thing, since NO2 is rather toxic: https://en.wikipedia.org/wiki/Nitrogen_dioxide
Re:Budweiser's ex-marketing chief: Weed is the new craft beer by Balgair on Tuesday November 14, 2017 @01:12PM (#15697585)
Yes! Thank you for the update.
Re:Budweiser's ex-marketing chief: Weed is the new craft beer by thatfrenchguy on Tuesday November 14, 2017 @01:38PM (#15697857)
> Finally, beer settled on the 'all-day-IPA': a beer that tastes good, and you can bring to your niece's birthday party but not get too tanked to be able to drive her to the hospital after the bounce-house gets out of hand.

Such a Californian thing to say, the rest of the non-English speaking world in general has settled on very different beers (Pilsners in part of Germany and Czech Republic, Belgian ales in Belgian and part of France, ...)

Re:Budweiser's ex-marketing chief: Weed is the new craft beer by Balgair on Wednesday November 15, 2017 @09:21PM (#15709835)
I'm not in CA all the time. Maybe more of a US/Canada thing then?
Re:Budweiser's ex-marketing chief: Weed is the new craft beer by wolco on Tuesday November 14, 2017 @12:20AM (#15692871)
Depends on the country but in some places 7% is legal in[others you are lucky to find a 2-4% budweiser brew.
Re:Budweiser's ex-marketing chief: Weed is the new craft beer by sysalphUS on Monday November 13, 2017 @05:13PM (#15690770)
I’ve found that some of the high-CBD strains perfectly fit this profile.