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Re:Budweiser's ex-marketing chief: Weed is the new craft beer by koyote on Tuesday November 14, 2017 @02:06PM (#15698129)
I believe the reason IPAs are very popular is because they are very easy to make compared to other types and quite difficult to mess up.

I have been brewing my own beer for several years now and getting a lager or wheat right is very difficult. My IPAs on the other hand were all very drinkable and did not differ much from what I'd get from a craft brewery.

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