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Re:Budweiser's ex-marketing chief: Weed is the new craft beer by opportune on Monday November 13, 2017 @06:05PM (#15691118)
Here's the thing: tolerance to alcohol does not increase to nearly the same extent as weed. Compare two people of the same weight and gender with different tolerances to alcohol: the one with a higher tolerance (e.g. someone who drinks an average of four drinks per day) only needs 1.5-2x as much as the first person to reach the same level of desired intoxication. Even an extreme alcoholic probably needs < 4x as much as someone who rarely drinks to feel a similar level of intoxication.

With weed, someone who never smokes might get insanely high off of a single hit (say, 1/6th of a bowl) from a bong. Someone who smokes a few times a week might need to smoke an entire bowl for similar effects. Someone who smokes almost every day might need to smoke 2-4 bowls to get to that level, and if someone smokes multiple times every day, they may need to smoke an entire joint or turn to concentrates to get there. So in this case the heavy smoker wants 20x what the non-smoker wants due to the difference in tolerance. What could get a novice uncomfortably high could be unnoticeable to a heavy smoker.

With regard to " bag of something (bitter orange chips?) that kids won't eat outright, that comes in low/variable dosages just enough to chill with, that will allow you to drive your kids to the hospital should the need arise", in my opinion this product already exists. If you use a vaporizer the intake is so slow that you can simply stop inhaling when you reach however high you want to be. Even with other methods, you can simply smoke a single "hit", wait ~5-10 minutes, see if you want to smoke more, then repeat. And there are definitely low-dose edibles out there in the form of gummies/lollipops that are analogous to your example, except that they're not always bitter. The problem with edibles is that you can't "titrate" them like with other RoA's because the onset is too delayed.

Re:Budweiser's ex-marketing chief: Weed is the new craft beer by Balgair on Monday November 13, 2017 @06:25PM (#15691219)
Yes, the method of action is very very different between depressants and hallucinogenics. Booze is HARD on your liver and effects most people pretty similarly as we all have similar blood/liver chemistry. With THC and the like, the methods of action are neuro-genic and the habituation/potentiation will change rapidly in individuals. Those receptors are trafficked in and out of the synapses pretty quickly.

Maybe a series of bags would be better. Like with coffee, you have espressos and shots and the like. You can adjust your tolerance fairly knowably and overdoing isn't a catastrophe. But I think the american palette is such that you need a serious foodstuff/snack in size. One gummy bear isn't 'enough' food, you need a bag of them. You can use a rookie-cookie, but sell them in 3 packs or really big discus-like sizes. People want some heft/size and they don't want to leave a half bag to go stale. Then up the dosages in a series. Red packaging is rookie, Orange is a long movie, Yellow is a half day, Lime is enough for a day'trip', Green is a 3-day weekend, etc. Price them all the same so that way it's about the dosage, not the costs.

Find a way to get a stressed out soccer-mom to eat these weed bon-bons like drinking a Cosmo, something instagram-able and dose-able.

Re:Budweiser's ex-marketing chief: Weed is the new craft beer by opportune on Monday November 13, 2017 @07:00PM (#15691395)
Well, I'd be careful in saying that booze:liver as THC:brain. They both act on the brain and both have a neurological basis for tolerance.

An alcoholic's liver will up regulate enzymes to speed the metabolism of alcohol, but their brain chemistry will also change just as a weed-smoker's. Just as smokers up regulate cannabinoid receptors, alcoholics up regulate GABA (both among others). When alcoholics go through withdrawal, they can die of seizures caused by their brain having too many GABA receptors to properly function without the presence of alcohol.

Re:Budweiser's ex-marketing chief: Weed is the new craft beer by devmunchies on Monday November 13, 2017 @06:59PM (#15691392)
> Maybe a series of bags would be better. Like with coffee, you have espressos and shots and the like.

A thc flavored inhaler with replaceable cartridges like your medical inhaler: http://criticalcaredvm.com/wp-content/uploads/2016/09/Albute...

Re:Budweiser's ex-marketing chief: Weed is the new craft beer by ryanmarsh on Monday November 13, 2017 @09:02PM (#15692017)
I was in a weed shop in Seattle recently. They had THC % written on the bottle. If I was used to smoking I assume I could treat that number like ABV. Like 2 pints of 6% ABV and I’m gonna be past driving.