Budweiser's ex-marketing chief: Weed is the new craft beer

Re:Budweiser's ex-marketing chief: Weed is the new craft beer by blang on Monday November 13, 2017 @06:11PM (#15691145)

I've heard that some micro-brewers are sick of making IPAs, but they have to make what sells.

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Re:Budweiser's ex-marketing chief: Weed is the new craft beer by wyclif on Tuesday November 14, 2017 @01:07AM (#15693041)

One of the interesting effects of the backlash against IPA hegemony and over-saturation is the comeback of the pilsner. Probably better in summer. I'm thinking craft pilsners like Scrimshaw.

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Re:Budweiser's ex-marketing chief: Weed is the new craft beer by opportune on Monday November 13, 2017 @06:22PM (#15691202)

My favorite micro-brewery has started flavor-infusing most of their IPAs. They always are iteratively improving upon a standard double IPA as their flagship, but usually have 2-4 options for IPAs brewed with fruits, coffee, lactose, vanilla,, etc. They've done a great job of balancing popular appeal with making really good, really unique beers.

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Re:Budweiser's ex-marketing chief: Weed is the new craft beer by emodendroket on Monday November 13, 2017 @06:24PM (#15691212)

I remember hearing that about Sam Adams, that they didn't really like the idea of making an IPA, but there was no choice.

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