The only one of your bullet points Uber has pursued is the last one -- they rope drivers into car leases in hopes that when they eventually ramp up the amount of money they collect from each fare their drivers will be locked into driving for Uber so they cannot leave.
The taxi industry pioneered the 'independent contractor' business model. Some of the services you suggest cross the line between 'contractor' and 'employee', especially 'healthcare subsidy'.
The owner/operator whom I drove for says that the company only provides liability insurance (to cover the cab company's liability) as a part of her contract with the cab company. If she wanted collision coverage, she had to buy that separately, because insurance == employment.
When I signed up I was told that I should buy my own worker's compensation policy, but I never did this.
Most people don't want 'on demand' employment, they want stability. Because of outsourcing and automation, the economy doesn't need as many workers anymore. Uber's business model is entirely dependent on this phenomenon.
Drivers -- taxi drivers, 'rideshare drivers', trucking drivers, etc -- would benefit from a union. Arizona is not a union-friendly state; I don't know if taxi drivers elsewhere have unions.
Do you see this phenomenon going away anytime soon? My grandparents' generation worked at a single company for life. My parents switched companies maybe 3 times in their careers. I have worked for 9 companies in the last 12 years. The trend has been toward shorter and shorter stints, with less and less benefits. My daughter's generation probably won't remember a time where people spent years working for companies, and it will seem natural to string together a series of gigs and odd jobs.
The economic paradigm has to change. I think something will shift, eventually.
Searching for 'john gatto livelihood' just now brought up this link:
http://www.wtp.org/archive/transcripts/john_taylor_gatto.htm... - John Taylor Gatto (1991 New York State Teacher of the Year) Interview By Jerry Brown, March 25, 1997
It's probably worth reading the whole thing, but if you're pressed for time just search for '[break]', and read his take on two groups who have been able to implement mostly 'independent livelihoods' for virtually all of their members.
> My grandparents' generation worked at a single company for life.
And their grandparents were probably much more independent.
> it will seem natural to string together a series of gigs and odd jobs.
"You see that house on the hill? If you work hard enough, some day I'll live there." (This was not said by Travis Kalashnikov).
'Gigs and odd jobs' are not the path towards a fulfilling life.
Edit: My friend recently pointed out to me that I value freedom more than anything else, which is why I stuck with taxi driving for so long... But the whole time I was working on something bigger...
My grandparents' grandparents were slaves. On my dad's side in North Carolina, on my mom's side in the Caribbean. Not too much independence there.
Why can't they have both? Broadly speaking, the forces of supply and demand are quite stable. Right now it's difficult to find jobs for 10 hours per week or 80 hours per week, if you happen to want one.
While I appreciate the historic role of unions, labor laws are unfortunately the reason that Uber has not made drivers W2 employees. It's sad that one of the most innovative and promising startups has to exert so much effort to claim that its employees shouldn't meet the W2 definition and thus shouldn't be eligible for the protections it affords. If the protections were more reasonable, Uber (and all startups) would be much less likely to try to circumvent them.
Without defining the time horizon you are referring to for profitability, you are making a non-statement, one that is easily demonstrated to be both trivially true and trivially false.
Firms forego profit all the time when they invest in uncertain R&D rather than returning profits to shareholders in the form of a dividend.
Similarly, firms often invest in building their brand even though it is very difficult to quantify brand marketing ROI.
My argument is that Uber is making a foolish choice by trying to get away with 1099 status for employees... or in other words, Uber is betting on the wrong horse, or investing poorly in its future. The same folly would apply to any short-sighted business decision.
This is where time enters. Uber's strategy makes its financials look better in the short term at the expense of a sustainable long-term strategy.
Market forces don't get much chance to help discipline this decision, since the only actors are Uber's investors and board and those of Uber's competitors. Regulators haven't done anything to force the issue yet. So like any other decision that might be made in a shortsighted way or a more appropriate long-term-value-based way, Uber is simply making a suboptimal business decision.
It is not a foregone conclusion that regulators must be the ones to nudge Uber into the "right" decision. Firms make mistakes all the time, and other firms are ready to step in to correct the mistake and generate profit in the process.
So only if you view Uber as a permanent fixture does regulatory involvement seem necessary. Uber is far from a permanent fixture. In my view, Uber underestimates the importance of winning over high quality drivers vs paying drivers fractionally less simply to make its books look better in the short term.
I recommend checking out this demo video that showed up on Kyle Vogt's twitter feed yesterday. The news barely touched it, it's a dashcam timelapse of a 20 minute autonomous drive through hectic downtown San Fransisco traffic:
https://www.youtube.com/watch?v=1Tp6Ubf6mE4
Nobody really knew where the GM/Cruise/Lyft arrangement was at until this demo dropped, and it turns out they are advanced. Kyle Vogt is some kind of fucking dude. This industry is going to go kaboom. There's Apple, Zoox, Ford, the Germans, they've all committed massive resources, it's hard to know exactly where the state of the art really is, but they all read the same research papers papers, they all have talent onboard, they all have deep pockets, they're all moving with a sense of urgency.
If Trump keeps the full stack operation within our borders, it'll be a vital new industry. If that 1 trillion dollar infrastructure budget goes through, we'll be rejiggering our cities and everyone will have a good job that hopefully doesn't require a $50,000 degree. If Trump can make friends with the world and scale back the military industrial complex we might be able to pay for it.
I had Uber eats delivered the other day by a guy driving a beautiful newish BMW who seemed like an out of work white collar worker, not a livery driver. There is tremendous value in having short-term, minimal commitment structured employment options available, the services I recommend offer more value to employees than they cost because they are hard to find in a turnkey fashion for someone who needs them.
This is a tragedy of the commons problem: Uber is footing an addiction to cheap transport nobody knows how to satiate.
Just ride a bike. Not an option in the burbs, for sure, but taking an uber is not an efficiency gain the way public transit or bicycles are.
IMHO low density communities will die. They cannot be saved.
It ends with Uber running out of money. Higher interest rates would end Uber very quickly, unless it has some very wealthy patróns that aren't actually interested in making money.
This is no different than any other for hire industry though. They are making the choice that best benefits them financially. Uber knows this, lyft knows this, basic economics and human instinct to better their own situation. There will always be more drivers though so I doubt they are concerned about the problem to be honest. The barrier to being an Uber driver is so low.
This is what is generally called "attempt to survive".
Uber has the opportunity to revolutionize not just logistics but also on-demand employment, but has lagged in the latter, leaving the door wide open for Lyft and other services that carve out a big niche of Uber's market.
I think Uber should immediately offer the following services to its drivers:
- Tax planning, withholding even if it's 1099 income or if the driver has other sources of income.
- Matching IRA contributions with one year vesting.
- healthcare subsidy
- continuing education, or some way to level up in life by driving with Uber.
- Some incentive for being a loyal, exceptional driver.
- Car financing/leasing/sharing and insurance packages tailored at would-be Uber drivers who don't own a vehicle.
I know that more and more of these sorts of ideas are being tried by both Uber and Lyft, but investors need to realize that the workforce is being trained to be opportunistic and disloyal.
Many of the drivers I've interviewed (during my ride) despise Uber the corporation or boast about their fair weather support. Many reflect back on how Uber used to be better for drivers, etc.
Uber's main battles have been fought with regulators and with Lyft, but now the best strategy is figuring out how to become the Uber of on-demand employment.