You mean like security researchers?
http://www.networkworld.com/article/3021113/security/forbes-...
At least that protects you from theft. I can keep all my files backed up, but that doesn't protect the data in them from being compromised.
If anything, you need to start recommending encryption to your friends if they aren't going to use an Antivirus.
The antivirus engine is the same and the only differences are how it's packaged. They're still shoveling obtrusive, crap software onto your system, just being less obvious about it.
The only reason to have Symantec Corporate Edition Antivirus installed on your system is because your company signed a deal to use Cisco VPN & Endpoint Protection and you're literally forced to use it.
What mostly everyone fails to understand is that antivirus software is not effective as a _preventative_ measure. What they are good at is detecting that you're already infected, but they all have terrible rates of false-positives. Nothing out there is much effective at protecting you from 0-day, despite industry claims to the contrary.
User training/habit modification is the only effective measure at preventing infection (besides being behind a default-deny firewall, but that's not something consumers will do). 99.9999% of infections require user interaction (and the ones that don't require it become instant international news). Adblockers get you most of the way there and do a better job at prevention than antivirus software.
Flaws in AV software have been exploited by rootkits before. AV software is just another point of failure.
That's a very poor detection rate. I mean, I can confirm that at least 12 nasty malware programs weren't detected by a very widely used AV suite!
Its user interface deliberately does not give its users the proper context to evaluate the severity of a problem. The change came after they made a concerted effort to monetize the app.
MBAM is good at a lot of things (it has traditionally been on top of modern registry hooks and ransomware loaders where other vendors consistently drop the ball) but just because you saw 45 things flagged red doesn't mean you had 45 bits of hostile executable code on your system.
Malware infections aren't a singular entity anymore, they are a stew of items working together to maintain control of your system (exploit, loader, payload [usually a rootkit], defense, c&c). It's often a matter of breaking the chain of processes to 'open up the onion' and regain control of your system.
It's also highly unlikely that the teams putting out shitty consumer-facing antivirus magically write awesome code for the enterprise versions.
The nastiest of the nasty stuff that's going to log keys, steal info, and so on, tends to be zero days. And after that article that showed how dismal the design of the popular antivirus apps is, there's an argument to be made that using them reduces your security.
Those are the most important parts, assuming the user is above the level of downloading and executing malware by themselves.