My mom would affiliate Samsung with TVs. I'd probably put them with computer monitors and phones.
They also build skyscrapers and power plants (Samsung C&T Corporation), and ships (Samsung Heavy Industries). They also sell Life Insurance in South Korea.
(Really, that's two separate companies which license the brand from http://en.wikipedia.org/wiki/Westinghouse_Licensing_Corporat...)
I'll say however, that Samsung appears vastly undervalued. GE is trading at about 20 times earnings, Samsung is trading at 20 times just its last quarter alone (and around 5 or 6 times trailing four quarters).
Also worth noting, that despite being more profitable than Apple, Samsung trades at a 60% discount to AAPL.
Fun fact: Twitter is worth more than Sony. Billions more.
And Sony as a brand is split in different groups depending on the activities (e.g. finance, music production, content licensing, network provider and who know what else). Twitter's not in the same league.
For example consider Sony: Sony Computer Entertainment (gaming), Sony Mobile (phones), Sony Pictures (movies), Sony Music (music), Sony Life (insurance), Sony Bank (banking), Sony Corporation (electronics), Sony Visual (imaging), Sony Medical (medtech)