'Police catch one thief but leave all others on the street'
There are ways this can be worked around (quite easily as pointed)
Nothing changes in practice
"Made in China. Designed in California. Taxed in Bermuda."
"Let me be crystal clear. Ireland wants to be part of the solution to this global tax challenge, not part of the problem," he said.
People now think the double Irish is closed when it isn't.
And when another country publicly condemns Ireland, the finance minister can say "we've already closed one, we're working on it!".
$4.9 billion of sales occur in the UK, which is 10% of global revenue. However, only $29 million of corporation tax is payable to the UK - that's 0.3% - because Google lies and says that UK sales are actually Irish sales.
This deception occurs because basically 99.9% of the work is done in the UK, but the final signature on the sales contract is made in Ireland. This is from a Google whistleblower who was featured in the UK press.
Of course, the Irish subsidiary doesn't pay low corporate taxes on all this revenue, because it happens to have HUGE expenses in the form of intellectual property royalty payments, which need to be made to Google Bermuda (or whatever other tax haven they are using to hold the IP).
So really, Ireland is getting shafted too, just like the UK.
EDIT: to clarify: apple is playing with one subsidiary being resident "nowhere", whereas other companies have subsidiaries being resident in tax havens. The reform will forbid the former, not the latter.