If it's so hard to get cold temperatures in the States, just send one unit up here a few miles North to Canada, we'll be back in the -20C during the week.
2010 = 44 / 2011 = 51
Source: http://www.auto-i-dat.ch/download/fahrzeugmarkt/Schweizer_Fa...
According to a media release from July 27, 2012, Tesla counted more than 130 Tesla cars in Switzerland:
http://www.presseportal.ch/de/pm/100020821/100722406/tesla-b...
Source: Statistics Norway[1], the official state agency for everything statistics.
Compared to say ~300,000 registered Toyotas (2011), I guess it depends on how you define "big" :)
But we do have a somewhat sizeable enthusiast "electric car" community. We deal with the cold by plugging in whenever possible, and most electric cars are used only for local transport.
There's apparently two Tesla S in Norway at the moment. It has generated interest here as well, and we have articles like "How to charge the Tesla Model S" [2] on a site that translates to "charging-stations.no",
[1] http://statbank.ssb.no/statistikkbanken/Default_FR.asp?PXSid...
[2] http://www.ladestasjoner.no/nyheter/75-hvordan-kan-tesla-mod...
Tesla's other challenge, i suspect, will be really hot spread out places like parts of Australia.
Does the Tesla not do that (yet)?
NB: Tesla claims you don't have to plug in overnight. Whatever other problems the NYT reviewer had, he wasn't cheating by leaving it unplugged overnight.
Such a process will of course drain the battery which still achieves the end result of 'can travel less distance on a full charge'.
For an idea what 1500 watts will do, I keep a 400 square foot room with only an R8 (US) ceiling and unheated space below at a 20°F differential to outside with this heater. It can't keep up when it gets too cold out, but my room has about 200 times the surface area of a Tesla battery pack.
Edit: maybe more than 20°F. I just shut it off for the day at °85F inside and 37°F out, so 48°F difference, but it is sunny, so the roof and two walls are warmer than 37°F. Data collection is hard. If only I worked in a uniform spherical room located in empty space…
The explanation of the anecdotes is probably complicated, but I believe that the Tesla chargers monitor the voltage at the input to the car and reduce their current draw to keep a minimum voltage. So if your 120v transformer is a little on the low side (they vary) and maybe you used that 100' 16g extension cord you had handy, and maybe your house was wired when aluminum house wiring seemed like a good idea and that outlet has a bit more resistance between the wire and the terminal screw, you might be getting a lot less than 1500 watts. There could well be a point in the charging curves where there is a problem, but I don't think it is because 1500 watts isn't enough.
I had to wait about a week for the weather to warm up before the glow-plugs were enough to start it.
However, I believe a Tesla is a different case. I always keep my car's fuel tank above half-filled to preserve the fuel filter (and you should too). While the Tesla might lose some charge during the day in a parking lot or overnight, I can't imagine it would be a seriously substantial amount.
Modern glow plugs are also much better. In my VW TDI, at 10F the glow plug cycle is only about 3 seconds, and then it fires right up. No glow plugs need at all above 35F.
Thousands of schoolchildren were quite happy, though.
This still doesn't put to rest the expected (but somehow controversial) concerns about lithium battery performance in cold weather. This concern IMO needs to be put to rest if electrics want to break into the mainstream market. Early adopters may be willing to plan judiciously around range and expected weather, but I doubt mainstream consumers will be so forgiving.
Having a car of (somewhat) limited range lose a large chunk of its battery just sitting overnight in a parking lot, in weather that is cold but hardly unusual for the region, is a problem. That both on-board software and human advisers seem poorly prepared to compensate for this is hardly a nail in Tesla's coffin, but does need to be sorted out.