Maybe you could argue that they aren't financially lucrative but at least help his brand. But he seems to get a lot of hate for making those videos. I suspect his brand would be much better if he stuck to making highly produced challenge and contest style videos
Now there are three worlds we could live in: In the first I am misjudging his videos and they are actually good for his brand or finances. That's the one you suspect. In the second they are bad for his brand but he perceives them as helping him. Quite possible, even if he seems to have reasonably good self reflection. In the third they are bad for his brand and finances but he wouldn't be able to finance projects of this scopes without the videos and sponsorships. That's what MrBeast claims to be true
I don't know which of those is true, all three of them seem likely to me
Doesn't matter. We are literally having this discussion because of the very fact that he has chosen to make these videos. This tells you how effective it is for his brand. More than likely it is a net-positive even if he does get criticism.
This tells you who he is and what his incentives are. If you would like to believe otherwise go for it. My advice simply is to watch out in real life for people you think are good if this is how you judge people.
One point about giving away cars - it’s not always to someone else’s detriment. He once gave someone ~30 used cars and they had to give them all away (to friends, family, randoms) within 24hours to earn a Tesla for himself.
In a weird way he is turning into the squid game villain himself. He stole their look for his henchmen and also takes on the persona. Almost every video he has made since would fit right in that world.
That and a mix of Willy Wonka.
Isn’t this the guy that gives out cars to one random person on YouTube while their friends get nothing then films the reactions for megabucks?