I went to a show recently and the band was performing old material and they stopped to make a big deal about how they finally won back their music after 10 years. Famously Prince and Taylor Swift also went public with their disputes.
Good for them, but they signed the contract that locked up their rights for a decade. It seems weird to get too upset at the label for what you thought was a good deal at the time.
Why? There's a fair market value for the art. There's also a fair real world cost* for distributing and advertising, set by the market (the people working those positions need to eat too). It's trivially easy to go negative, if you try to market something that isn't popular.
If it weren't a net benefit for the artist, they wouldn't go under a label, or stream on a certain platform. They're not being forced to. They do it because it results in more money in their pocket.
more than zero can still be too little money in exchange for the labor provided and the profit produced.
There's a team that maintains the internet connection so the author can upload. * maintains a storage array/metadata catalog to hold the song. * creates the algorithm to recommend the music to people. * creates ads to recommend the service to people. * ...etc
If any part of this chain finds their effort not worth the value they receive, the whole chain stops. The point before it stops is the market value of that service. Someone charges more than the market value? Then someone else, who finds the effort worth the cheaper pay, will do it (ok, besides monopolies that have captured the government, but they're not really relevant in this case).
If you think it's possible to do what you want, then put the effort into starting a service! You don't want to? Well, nobody else does either, because what they get in return will not be worth the effort.
We live in a society.
Fair ain't got nothing to do with it. Markets don't give a shit about 'fair'.
If they didn't find the compensation fair, for their effort, they wouldn't do the work, and would do something else instead. You want to see positions that that are at the boundary of "fair"? They have incredibly high turnover rates, because people think "this isn't worth it" and quit. Where I am, fast food is a great example of this, where the companies weren't paying wages people wanted to work for, leading to unsustainable turnover, labor shortages, then pay increases.
Would it be different if we started over? Maybe.
No one needs to sign a record deal. Or take an advance (which is a loan).
It’s like VC money. There are plenty of threads here which recommend not taking VC money and bootstrapping instead.
And yes, some artists self fund, self publish and self-upload. I’m not defending Spotify or streaming rates, just saying platitudes don’t seem sufficiently nuanced or informed.
The people making the art, should be paid the most.