The funny thing is that reversing the ad doesn't change the fact that all those things were destroyed. If people like the reversed version it means they actually never cared about the destruction in the first place

> they actually never cared about the destruction in the first place

For the most part, they don't. I think what people are reacting to is the perceived symbolism of the whole thing. Reversing the video in this case is kind of reversing the symbolism to something more like what I assume Apple was going for in the first place.

Obviously no one cared about the literal destruction but the message it was sending. Pianos are destroyed all the time

>obviously no one

reading just this HN submission's replies begs ti differ

Jesus, of course nobody cares about that specific piano. Are you one of those “kids in Africa could’ve rate that destroyed piano” type of people?

It’s a metaphor.

Maybe instead if being arrogant and condescending read the very comment section you are partecipating in to see plenty of people saying just that

It is really amazing the difference in emotional impact. Nicely done in super hi def! Thanks for this.

It's also wild how much more the reverse version feels like an Apple ad over the original.

is why I think Tim needs to get a forceful visionary as head of both design and marketing...the 2 departments where there seems to be a ton of turnover. Would this ad have passed muster w/ people like Katie Cotton/Lee Clough? At the very least, have someone w/ a better sense of this be the final editor before releasing...