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Re:Apple apologizes for iPad 'Crush' ad that 'missed the mark' by JohnFen on Friday May 10, 2024 @12:24PM (#40320809)
> they actually never cared about the destruction in the first place

For the most part, they don't. I think what people are reacting to is the perceived symbolism of the whole thing. Reversing the video in this case is kind of reversing the symbolism to something more like what I assume Apple was going for in the first place.

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