In theory they can do something like "Why do you look so sad? Maybe a Mars can cheer you up!". This can be done while being GDPR complient but people don't like that. It creates a feeling that everything is watching you.
Privacy is not about hiding things, it is about controlling what you want to show.
I'm not saying it's not used as a racist trope. I'm saying it's amazing how Americans managed to be racist enough to make such a non-issue racist.
Check, check, check. Yum! TIL that I could pass for black in America. OK, maybe not.
Unfortunately grape soda is almost impossible to find in Madrid, I've only tried it a couple of times, first in Rota Base, and loved it.
Because of this, it became associated with black people, and thereby with criminality, low education and poverty among the dominant culture that created this sort of pattern-matching.
> Albino student: "Hey, where'd you get that watermelon?"
> Student with watermelon: "Dude, I'm black."
I think it was around then I first learned of the watermelon / friend chicken stereotype (I didn't get why everyone laughed when he said this), but "grape soda" is a new one to me.
And you're a European? As a fellow European (balkans) I can comfortably say that many European cultures are racist as hell, to a degree that would make even quite a few Americans blush. I'd be careful about feeling any superiority over supposed European sophistication even in Western Europe.
Ask nearly anyone there about gypsies, jews or arabs in a context where they think they can speak honestly and privately. The kind of shit that gave Europe at least one huge holocaust and god knows how many pogroms before that hasn't entirely gone away, it's mostly just better camouflaged and with some of its sharper edges cut away.
I guess the European equivalent would be the racism against gypsies with the distinction being that it's less prominent for simple demographic reasons owing to us trying to genocide them for centuries. Of course this makes it all the more shocking to Americans when it does come up because of how flagrant it is.
But yeah, Europeans are no less racist than Americans. I'd go even so far as to say milquetoast non-racism (e.g. corporate DEI, the typical "one of each color" groups of people in stock images etc) is more widely accepted in the US than here in Europe given how many racist comments I see any time an ad includes a brown person. I think however that that has less to do with being less racist and more with being more "politically correct" (in the original sense -- i.e. saying what you're supposed to say, not what you believe).
The whole notion of not even being allowed to see the same ads as your fellow man in a public space because you are involuntarily shunted into some kind of cohort is disgusting, regardless of what is being used to decide that.
Imagine walking somewhere and seeing all the digital ad screens around you switch to basket ball events or Kentucky Fried Chicken where they were showing tailor made suits just a second before. (Or ads for a pre-emptive rectal exam or mobility aids.)
I don't see how it is. The mere processing of my personal information (age, gender, race – doesn't matter that it's only a guess/estimate) without my explicit consent or any contractual need should already represent a violation of GDPR.
Is a picture of my face necessary to sell me a chocolate bar ? I would say not, and if they take it without asking consent before I would say that it is not GDPR compliant.
Rather, it throws out a series of guesses and confidence values of a person's age, gender, and race, and allow the planogram (and OOH advertising) to change dynamically based on that information.
Which is not necessarily great, but also an entire order of magnitude less invasive than every interaction any casual user has on the internet with any ad ever. Or, frankly, with any POS system recording a repeat purchase from your credit card, from which motivated vendors can back into the rest of the demographic data.
I'm not excusing it, but while the error reads "facial recognition", it's more "stereotyping enablement platform," which, while only marginally better, is probably still better.
It's also hilarious to think of the thing displaying the green M&M if you're a "probable" woman, and the red or yellow M&M if you're a "probable" man, and seeing how long it'd take for anyone to correlate the change.