Good. That at least will turn public opinion against this concept.

The whole notion of not even being allowed to see the same ads as your fellow man in a public space because you are involuntarily shunted into some kind of cohort is disgusting, regardless of what is being used to decide that.

Imagine walking somewhere and seeing all the digital ad screens around you switch to basket ball events or Kentucky Fried Chicken where they were showing tailor made suits just a second before. (Or ads for a pre-emptive rectal exam or mobility aids.)