The real point underpinning the CEO ball fondling is strategies for creating structure for people that need it originally assembled for students working async and remote. Moving between spaces can create structure, putting on a "uniform" creates structure, having blocks of time planned out ahead creates structure, having small incremental goals creates structure, having blocks of work with regular check-ins (cards/standup) creates structure. Like it's just your standard ADHD time/focus management but pretending that these two specific things are best for everyone.
The undeniable fact is that people want "work from home" because they have serious issues following schedules and making plans. (Of course working from home only sweeps the problem under the carpet and creates bigger problems down the road.)
Yes, these cats need to be herded. They can't self-organize. Also, the methods of herding cats are well-known since time immemorial, just ask any kindergarten teacher.
P.S. You, of course, are a Cool Cat and different from all the other cats. Don't need to reply.
Of course it has nothing to do with avoiding potentially multi-hour long commutes.
I pity people who'd have to work under you. Sheesh.